Report: Internet Giants vs. Telcos TOC

1.1 Internet giants' revenue models
- Internet and the advertising market
- Advertising revenues at the heart
- of Internet giants' business model
- Paid services business models
1.2 Features of the Internet giants'key services
- Revenue potential, technological and marketing distinctions
- Search and aggregation services
- Media and multimedia services
- Community and personalisation services
- E-commerce and intermediary services
- Communication services
- Mobile services

2.1 Internet players' general service offering
2.2 State of competition and positions of strength in the different markets
- General portal and website0 operations
- Webmail
- Instant messaging
- Searches, blogs and community services
- C2C commerce
- Music and video
- Mobile services
2.3 Changing shape of the competition landscape
- Forms of aggregation and multimedia hub
- Diversification of portals' activities
- Forms of diversification
- Value destruction

3.1 Distribution of portals' services
- Distribution's central role
- Distribution on fixed devices
- Distribution on mobile devices
- Other initiatives
3.2 Telcos' investments in services
- Necessity of the access model
- Services' role in operators'strategies
- Operators' place in the service arena
- The Neutrality Act
3.3 Partnerships between operators and Internet players
- Portal and environment
- Search
- Instant messaging
- Communities
- Auctions
- Music
3.4 Telcos' decision-making criteria when considering collaboration with Internet portals

4.1 Entry onto the fixed Internet market
- Virtual wireline operator
- Interest in alternative technologies (Wi-Fi, WiMAX)
4.2 Portals as fixed telephony operators
- Free PC-to-PC telephony
- Ubiquitous VoIP
4.3 Portals' place in TV's PC-centric scenario
- Media Center scenario
- Linear streaming TV
- VOD
4.4 MVNO's prospects

Portals

Operators

Internet Giants vs. Telcos