Free Broadband Access

Table of Contents

1. UK broadband market

• 1.1 Retail broadband - definitions
• 1.2 Evolution of broadband in the UK
  • overview
• 1.3 Retail broadband services
  • current landscape
• 1.4 Positioning of leading broadband providers
  • Telco, Mobile, TV, ISP
• 1.5 Main trends in service bundling
  • Voice, TV, Internet, Mobile

2. UK free broadband, in context

• 2.1 Key commercial, market and regulatory drivers
• 2.2 Common service features
• 2.3 Introduction timelines

3. Service deployments

• 3.1 Competition & unbundling driving the market?
  • New entrants vs. traditional providers
• 3.2 Leading players & services outline Supplementary operator and service details
• 3.3 Services take-up
  • Early reported results and market feedback
• 3.4 Operator strategies

4. Service details

• 4.1 Basic package costs
• 4.2 Contract lengths & termination constraints
• 4.3 Other service/bundling requirements
• 4.4 Speeds, contention ratios & download limits
• 4.5 Connection & provisioning additional costs
• 4.6 Value-added services (email, spam filtering, webspace...)
• 4.7 Customer support: details and costs

5. Key questions & analysis

• 5.1 Specific attributes of UK market driving free broadband
• 5.2 True cost of services to the consumer
• 5.3 Profit centre or enabler for other services
• 5.4 Implications on the UK communications market
  • pricing, incumbent players
• 5.5 Major convergence shift or short-term trend
• 5.6 Impact on ARPU

6. Conclusions

• 6.1 Sustainability, risks & uncertainties
• 6.2 Replication of the model outside of the UK