Abstract
Overview
After giving birth to the New Economy, the Internet is now shaping yet another
phenomenon: the participative economy wherein attracting and keeping
attention, obtaining the "15 minutes of fame" that Andy Warhol predicted for
all, is becoming a new way to exchange with others.
This new environment to which the TV industry is now having to adapt is the
world of Egocasting, centred chiefly around Internet that will end up being
characterised by a culture of hyper-personalisation of media consumption, and
by mass media' s shrinking prominence in the time we devote to entertainment.
Starting with a detailed look at the way that the online TV and video offer is
developing, combined with an in-depth analysis of the tools and technologies
paving the way for TV 2.0, this market report will explore the strategies
being developed by the market' s players in a bid to strengthen their foothold
in this new environment. The report will also analyse the way that
"fundamentals" are evolving, i.e. advertising investment trends and the
changes expected to be made to current regulations.
Taking account of the conditions shaping the emergence of TV 2.0, by way of a
conclusion IDATE offers up possible TV 2.0 development scenarios to help
deepen readers' understanding of the ways that the TV sector is likely to
change in the coming years, and to identify the keys to a successful future
for television' s traditional players.
Key questions
- What are the main challenges facing the TV sector in the Egocasting era?
- Can media market players now view the "Internet model" as a viable one for
TV?
- To what degree does the Internet represent a threat in the area of (video)
advertising?
- Which conditions are required for TV 2.0 to become a "profitable" model?
- On what basis can TV 2.0 offer appealing content?
- What business models for TV 2.0?
- What will television be like in the TV 2.0 era?
Who should read this report?
TV channels and media groups
- Identify online development opportunities
- Assess the development of rival services from the online universe
- Better measure the threat that the web represents in the arena of
advertising
Internet companies
- Obtain a detailed summary of the online TV/video offer available in late
2006
- Evaluate online video advertising' s medium-term potential
Telcos (fixed and mobile)
- Understand traditional TV and Internet players' video strategies
- Better measure the threat that podcasting and place-shifting represent
- Assess the opportunities opening up for multimedia home networks
Equipment manufacturers (consumer devices and computers)
- Understanding TV 2.0 players' Strategies
- Investors and analysts
- Analyse Internet TV' s competitive situation
- Understand traditional TV players' positioning on the Web
- Examine the Internet giants' video strategies
- Anticipate upcoming trends and deals in the TV and telecom ecosystems
Players/services
- ABCGo
- Akimbo
- BFM.TV
- Blinxk.Tv*
- Brightcove
- CanalPlay
- CBS
- Channel4
- Cinemanow
- Coolstreaming
- Dave.tv
- Europe1
- FireAnt.tv
- Freewire.tv
- Google video store*
- Heavy.com
- In2TV* (AOL)
- iTunes
- Max TV online
- MSN video
- MTV Overdrive
- My Cast
- Neave.tv
- New York Times*
- OMN
- Orb Networks
- Podcast Alley
- Rocketboom
- SageTV
- Singing Fish
- Sling Media*
- Snapstream
- Sopcast
- TF1 Vision*
- Tioti.com
- VeohNetworks
- Vlogdir
- Wat.tv
- YouTube *
| 
View Cart
