Table of Contents
Report objectives and scope
Introduction
1. Innovation through convergent access and continuity of service
- 1.1. Convergent fixed-mobile handsets
- 1.2. Fixed-mobile convergence services
- 1.2.1. Telecom services: unified numbering, unified voicemail, VPN,
fixed-mobile videophony
- 1.2.2. Convergent portals
- 1.2.3. Convergent instant messaging
- 1.2.4. Fixed-mobile email
- 1.2.5. Fixed-mobile entertainment services
- 1.3. Convergent Web 2.0 services
- 1.4. Home network
- 1.4.1. Context
- 1.4.2. The digital hub concept
- 1.4.3. Examples of innovative offers
- 1.4.4. State of demand
2. Innovative marketing through the service line
- 2.1. The quadruple play
- 2.2. Broad line bundling innovations
- 2.2.1. Introduction: the need for a clear service line
- 2.2.2. Broad-line bundling strategy: the NTL Virgin Media example
- 2.2.3. Incentives to use more services: BellSouth
- 2.2.4. Free' s single triple play line
- 2.2.5. BT: broadband bundle line incorporating VoIP, Wi-Fi hotspots,
routers and the phone
- 2.2.6. Naked DSL + mobile voice bundles
- 2.2.7. Convergent bundles: multi-network internet access
- 2.2.8. Bundles that include hardware
- 2.2.9. Bundles that include free installation
- 2.2.10.Bundles associated with other services
- 2.3. TV service bundles
- 2.3.1. Introduction
- 2.3.2. TV service lines
- 2.3.3. VoD and PPV
- 2.3.4. The PVR
- 2.3.5. HDTV
- 2.3.6. Interactive TV
- 2.4. Access-centric service bundles
- 2.4.1. Line of bitrates on offer
- 2.4.2. Services associated with access-centric offers
- 2.4.3. Innovative e-learning service: BT Learning Centre
- 2.4.4. ISPs' dedicated bundles
- 2.5. VoIP-centric service lines
- 2.6. Mobile service bundles
- 2.6.1. Introduction: portals and partnerships
- 2.6.2. Music
- 2.6.3. Mobile TV
- 2.6.4. Streaming video and VoD
- 2.6.5. Transactional services
- 2.6.6. Search services
- 2.6.7. Dedicated bundles
3. Innovation through pricing strategies
- 3.1. Introduction: overall shift to flat rates, and even unmetered offers
- 3.2. High-volume and unlimited offers
- 3.2.1. ISPs' unlimited offers
- 3.2.2. Mobile operators' high volume offers
- 3.2.3. Fixed-mobile family fleet
- 3.3. The low-cost approach
- 3.3.1. Approach taken by Swedish mobile operator Tele2/Comviq
- 3.3.2. Approach taken by French ISP Free
- 3.4. Free offers
- 3.4.1. Free fixed voice: the commoditisation of voice
- 3.4.2. Free BB
- 3.4.3. Free Mobile
- 3.5. Fixed-mobile substitution offers
- 3.5.1. Fixed-mobile substitution for voice: the home zone
- 3.5.2. Mobile internet access
4. Conclusion: to each his offer
Figures
- Figure 1: Mobile penetration (end of 2006)
- Figure 2: Broadband penetration in households (2Q06)
- Figure 3: Pay-TV penetration in households (2006)
- Figure 4: Viewer interest in personalised TV programming1
- Figure 5: Reasons for downloading music
- Figure 6: Dual equipment levels
- Figure 7: Example of a convergent portal: Telecom Italia
- Figure 8: Users' interest in mobile IM
- Figure 9: Interest in mobile email
- Figure 10: 3UK' s Slingbox offer
- Figure 11: Cyworld portal
- Figure 12: Comcast' s Ziddio portal
- Figure 13: The digital home according to Free
- Figure 14: The digital home according to Sky
- Figure 15: Digital devices in the home
- Figure 16: Number of devices per household
- Figure 17: Adolescents' personal equipment
- Figure 18: Growth of the broadband subscriber base by geographical zone
(million)
- Figure 19: Content uploaded to the web
- Figure 20: Home networking practices
- Figure 21: Means of transferring content from the PC to the TV
- Figure 22: Means of transferring content from the PC to the stereo
- Figure 23: Growth of the UK telecom market (K EUR)
- Figure 24: Vendor market share in the UK
- Figure 25: Virgin Media (NTL UK) quadruple play offer
- Figure 26: Growth of NTL Virgin Media bundle customers
- Figure 27: BellSouth' s quadruple play
- Figure 28: France Telecom' s Business Everywhere offer
- Figure 29: Sky' s line of access services, with free installation
- Figure 30: Pay-TV penetration in households
- Figure 31: Example of a Free mini-package
- Figure 32: Sky' s line of TV services
- Figure 33: The Sky Anytime multi-device VoD offer
- Figure 34: Interest in VoD (1) according to consumer age
- Figure 35: Verizon' s one-touch programme guide
- Figure 36: Average screen time per week, by age
- Figure 37: Interest in time-shifted viewing (1), according to age
- Figure 38: Interest in personalised programming (2)
- Figure 39: Interest in the PVR (3), according to age
- Figure 40: Time Warner' s PVR offer
- Figure 41: FastWeb' s PVR offer
- Figure 42: Interest in HDTV1, according to home equipment
- Figure 43: Interest in interactive mode, according to age
- Figure 44: Typology of the main optional paid services marketed with access
- Figure 45: Interest in mobile music
- Figure 46: Medium-term segmentation of mobile TV offers
- Figure 47: Main mobile TV and video business models
- Figure 48: Vodafone' s mobile TV offer
- Figure 49: Interest in mobile TV
- Figure 50: Interest in mobile video
- Figure 51: 3 UK offer
- Figure 52: The Bratz mobile offer for pre-teens
- Figure 53: Examples of simplified mobile handsets
- Figure 54: 3 UK X-Series offers
- Figure 55: Orange UK Free BB offer
- Figure 56: Virgin Mobile USA "Sugar Mama" offer
- Figure 57: Example of a home zone cell
- Figure 58: Indicator of location in the home zone
- Figure 59: SFR France Happy Zone offer
- Figure 60: Example of a substitution box: Vodafone
- Figure 61: Positioning of innovative bundles with respect to Use-IT market
segmentation
Tables
- Table 1: Convergent fixed-mobile handset offers and projects
- Table 2: The BT Fusion offer
- Table 3: Orange France Unik offer
- Table 4: Unified number service offers and projects
- Table 5: Unified voicemail services
- Table 6: Fixed-mobile videophony service offers and projects
- Table 7: Convergent portal offers and projects
- Table 8: Operators' convergent IM offers and projects
- Table 9: Operators' convergent fixed-mobile mail offers and projects
- Table 10: Vendors' shifting market positions
- Table 11: Incumbent telcos' positioning on the quadruple play (in their
home market)
- Table 12: Cableco positioning on the quadruple play
- Table 13: ISP positioning on the quadruple play (excl. incumbent telcos)
- Table 14: Positioning of the different telecom players in the UK
- Table 15: Virgin Media product line for each service
- Table 16: Line of bundles marketed by Virgin Media (ex-NTL) in the UK
- Table 17: The Free offer
- Table 18: Examples of FMC internet access offers
- Table 19: Time Warner Cable' s line of TV services
- Table 20: Verizon' s FIOS TV offer
- Table 21: Free' s line of TV services
- Table 22: NTT subsidiary Plala' s VoD offer in Japan
- Table 23: Properties of the Time Warner Cable PVR
- Table 24: Basis functions common to all PVRs
- Table 25: Distinguishing features of operators' PVR solutions
- Table 26: Features of the Sky HD offer
- Table 27: Downstream speeds (theoretical peak) offered by a selection of
leading ISPs in Europe, Asia and the US (end of 2006)
- Table 28: Typology of the main optional paid services marketed with access
- Table 29: Examples of incumbent telcos' dedicated bundles
- Table 30: Convenience services offered to VoIP subscribers
- Table 31: 3 Italy' s mobile video offer
- Table 32: Targeted mobile service bundles
- Table 33: Billing plans
- Table 34: Examples of VoIP offers
- Table 35: Examples of mobile operators' high-volume offers
- Table 36: Details of 3 UK' s X-series
- Table 37: Verizon Wireless rate plan
- Table 38: Examples of residential FMC group plans
- Table 39: Free BB offers in the UK
- Table 40: Sky line of access services
- Table 41: Orange UK' s line of access services
- Table 42: Examples of residential voice substitution rate plans
- Table 43: Examples of residential data substitution rate plans
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