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Market Research Report

Analogue Switch-off - Digital dividend & TV services

Published by IDATE Contact us : +1-860-674-8796
Published 2007/06 Content info 50 pages
Product code IU52252
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Description TOC

Table of Contents

1. Introduction

2. International overview for switch-off methods

  • 2.1. France
    • 2.1.1. General switch-off framework
    • 2.1.2. Attendant measures for switch-off
    • 2.1.3. Solutions for shadow regions?
    • 2.1.4. Pre-emption of future channels released for television services
  • 2.2. Germany
    • 2.2.1. General switch-off framework
    • 2.2.2. Attendant measures for switch-off
    • 2.2.3. Solutions for shadow regions?
    • 2.2.4. Pre-emption of future channels released for television services
  • 2.3. United Kingdom
    • 2.3.1. General switch-off framework
    • 2.3.2. Attendant measures for switch-off
    • 2.3.3. Solutions for shadow regions?
    • 2.3.4. OFCOM remains neutral on digital dividend use
  • 2.4. Italy
    • 2.4.1. General switch-off framework
    • 2.4.2. Attendant measures for switch-off
    • 2.4.3. Solutions for shadow regions?
    • 2.4.4. For AGCOM, spectrum management should promote diversity in television services
  • 2.5. Spain
    • 2.5.1. General switch-off framework
    • 2.5.2. Attendant measures for switch-off
    • 2.5.3. Solutions for shadow regions?
    • 2.5.4. Post-switch-off spectrum reorganisation
  • 2.6. United States
    • 2.6.1. General switch-off framework
    • 2.6.2. Attendant measures for switch-off
    • 2.6.3. Primary switch-off beneficiaries: telecommunications and emergency services
  • 2.7. Japan
    • 2.7.1. General switch-off framework
    • 2.7.2. Attendant measures for switch-off
    • 2.7.3. Solutions for shadow regions?
    • 2.7.4. Spectrum management favourable to mobile telecommunications
  • 2.8. Switch-off calendar for other European countries
  • 2.9. Overview
    • 2.9.1. Switch-off schedule
    • 2.9.2. Switch-off problems

3. Key questions about switch-off

  • 3.1. Towards all-digital?
    • 3.1.1. Five key factors that will determine switch-off success
    • 3.1.2. Post-switch-off situation
  • 3.2. The Digital Dividend: for whom and why?
    • 3.2.1. Services selected for reusing frequencies
    • 3.2.2. Legal framework
    • 3.2.3. The main operators position
    • 3.2.4. The question of technological neutrality
    • 3.2.5. The countries' attitude
    • 3.2.6. Consequences of payment for access to spectrum by television channels
    • 3.2.7. Long-term view: to a second switch-off?
  • 3.3. Switch-off impact on principle operators
    • 3.3.1. The consumer, big winner in switch-off
    • 3.3.2. Advantages for audiovisual operators
    • 3.3.3. Audiovisual transmission operators threatened?

4. Appendix List of channels available on DTT

  • 4.1. France
  • 4.2. Germany
  • 4.3. United Kingdom
  • 4.4. Italy
  • 4.5. Spain

List of Tables and Figures

Tables

  • Table 1: Landmarks in French DTT
  • Table 2: DTT deployment schedule in France
  • Table 3: Landmarks in German DTT
  • Table 4: Date DTT started in the first block in each German land
  • Table 5: Landmarks in British DTT
  • Table 6: Switch-off Schedule for the United Kingdom
  • Table 7: Landmarks in Italian DTT
  • Table 8: Landmarks in Spanish DTT
  • Table 9: Spain' s DTT coverage phases defined in the National Technical Plan
  • Table 10: Landmarks in Japanese DTT
  • Table 11: Analogue television cut-off dates in other European countries
  • Table 12: Switch-off schedule
  • Table 13: Overview of switch-off problems in the countries studied
  • Table 14: DTT over satellite offer in major European countries
  • Table 15: Analogue terrestrial households and DTT equipment in European homes
  • Table 16: Key factors in switch-off success in the large European countries
  • Table 17: Forecast of Television Reception Modes in 2010
  • Table 18: Distribution of households that will not migrate to DTT between other broadcast networks
  • Table 19: Examples of approaches to the digital dividend
  • Table 20: List of channels available on French DTT
  • Table 21: List of channels available on German DTT
  • Table 22: List of channels available on British DTT
  • Table 23: List of channels available on Italian DTT
  • Table 24: List of channels available on Spanish DTT

Figures

  • Figure 1: French DTT equipped homes as of March 31, 2007
  • Figure 2: Logo created by the DVB-T Task Force
  • Figure 3: Territorial division of the British switch-off phases
  • Figure 4: Purchases of DTT receivers in Italy between February 2004 and February 2007
  • Figure 5: DGTVi certification logo
  • Figure 6: Purchases of DTT receivers in Spain between March 2003 and February 2007
  • Figure 7: Detail of the advertising campaign poster launched by Impulsa TDT for Christmas 2006
  • Figure 8: A guide to Digital Transition published by the FCC
  • Figure 9: NHK' s publicity banner for Digital TV
  • Figure 10: Stickers used to differentiate digital televisions from analogue ones
  • Figure 11: Key switch-off factors
  • Figure 12: Broadcast network presence by type of area
  • Figure 13: Estimate of the change in network TV market share between 2006 and 2010
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