Abstract
IP protocol is increasingly used to distribute TV services. But behind this
protocol, which is becoming common on various fixed and mobile networks, hides
a multitude of situations and options. Video over IP means streaming video
over Internet, from watching video on a portable telephone to access to
digital TV services on a television. It also means new players, in particular
telecom network operators and service providers, along with expanding new
offers and distribution solutions proposed by established players and new
entrants. It is also, in theory, growing interactivity and a bridge between TV
and telecom services.
IP' s introduction heralds growth in TV network media diversity, changes (often
overestimated) in video consumption, and increases in distribution solutions.
Meanwhile, we are seeing the development of a solutions market (acquisitions,
partnerships, standardization processes, etc.) required to help clarify offers
for operator customers and their users.
From these two contradictory trends, there are now more questions than
answers. Will the future market boundaries associated with IP' s introduction
actually result in expanding coverage and new video consumption modes or are
we seeing a revolution in TV distribution?
The ecosystems could therefore vary greatly. This raises several other
questions as well. By extension, is the convergence of offers and networks
theoretical or will it finally end up solidifying? Is IP distribution more
effective? Can it support large scale TV quality of service? Is IP truly free
and unlimited?
This break between TV service offers and networks poses the question about the
trade-off between the integrated service model in a walled garden and
neutrality in access to various services. The various solution suppliers must
anticipate these choices in a very volatile market.
IP Video Distribution in brief
- IPTV Ecosystems: Fixed IPTV, Mobile TV, Internet TV
- IP video distribution player positioning
- IP video distribution architecture and content, cost and quality of
service trade-offs
- IPTV regulation, interoperability, and standardisation
- Video convergence and segmentation
- Level of openness in the video distribution market
- Distribution scenarios up to 2015
Features:
- Fixed IPTV
- Mobile TV
- Internet TV
- Unicast, Multicast, Peer to Peer, CDN
- Walled garden
- Streaming, downloading
- Live, on demand video
Key Questions
- What is the current proposed IP video content and how is it being
distributed?
- What are the issues of this new audiovisual paradigm?
- Who manages the service distribution platform? The consumer interface?
- Which architecture models are best suited to the various types of content
(popular, niche)?
- What are the cost and quality of service trade-offs?
- Convergence of content offerings vs. growing segmentation?
Who should read this report?
- TV platform operators
- Identify opportunities for development over Internet
- Evaluate the development of services from competitors coming from the
Internet world
- Tailor your offering as a function of the architecture options available
in the market
- Telecom operators (fixed and mobile)
- Understand the strategy of tradtional TV and Internet players in the
area of video
- Evaluate opportunities in the area of multimedia domestic networks
- Determine architecture choices and service distribution policies
- TV channels and media groups
- Analyse the situation of competition coming from the Internet
- Identify the IP distribution methods the most compatible with your
offering
- Anticipate new outlets
- Internet Players
- Understand the possible bridges to other networks
- Define the opportunities for content syndication
- Position your video distribution offering based on competition and new
opportunities
- Equipment and Solution Providers
- Understand changes in the needs of TV service providers
- Identify changes in distribution ecosystems to tailor your offering
- Analyse the options associated with multi-network offerings or
convergence
- Investors and Analysts
- Understand video producers' positioning as well as opportunities and
threats associated with IP
- Position the major IP video distribution architectures and players
- Anticipate the next moves in the video distribution ecosystem
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