IP Video Distribution - Towards open or closed systems?

Table of Contents

1. IPTV ecosystems

• 1.1. Fixed IPTV
  • 1.1.1. Ecosystem
  • 1.1.2. Offering models
• 1.2. Mobile TV
  • 1.2.1. Ecosystem
  • 1.2.2. Offering models
• 1.3. Internet TV
  • 1.3.1. Ecosystem
  • 1.3.2. Offering models

2. Distribution architectures and their network impact

• 2.1. Unicast
  • 2.1.1. Unicast fundamentals
  • 2.1.2. Unicast deployments
  • 2.1.3. Quality of service
  • 2.1.4. Associated costs
  • 2.1.5. Summary
• 2.2. Content delivery network
  • 2.2.1. CDN fundamentals
  • 2.2.2. CDN deployments
  • 2.2.3. Quality of service
  • 2.2.4. Associated costs
  • 2.2.5. Summary
• 2.3. Multicast
  • 2.3.1. Multicast fundamentals
  • 2.3.2. Multicast deployments
  • 2.3.3. Quality of service
  • 2.3.4. Summary
• 2.4. P2P architectures
  • 2.4.1. P2P models
  • 2.4.2. P2P deployments
  • 2.4.3. Quality of service
  • 2.4.4. Associated costs
  • 2.4.5. Summary
• 2.5. Architectures compared
  • 2.5.1. Economic comparison
  • 2.5.2. Quality of service comparison
  • 2.5.3. Architecture selection for video service providers
  • 2.5.4. Architecture selection for telecom operators
• 2.6. Impact of video service developments
  • 2.6.1. Telecom operator strategies
  • 2.6.2. Impact of Internet video traffic
  • 2.6.3. Impact of the growth of personalised television

3. Considerations regarding mode of IP video distribution

• 3.1. Network headend
  • 3.1.1. A market of experts in increasing demand
  • 3.1.2. Toward a centralised multiplatform headend?
• 3.2. Who will manage the service platform?
  • 3.2.1. Players from the telecom world
  • 3.2.2. Players from the broadcast world
  • 3.2.3. Software players
  • 3.2.4. CDN solutions
  • 3.2.5. P2P players
  • 3.2.6. Summary
• 3.3. Interoperability and standards
  • 3.3.1. IPTV standardisation efforts
  • 3.3.2. Solutions for protecting video content
  • 3.3.3. The digital home
  • 3.3.4. IMS
• 3.4. From dedicated terminals to home networking
  • 3.4.1. One terminal per feed
  • 3.4.2. Prospects for the digital home
• 3.5. Convergence or further segmentation ahead for content offerings?
  • 3.5.1. More segmented video consumption
  • 3.5.2. A breakdown in the value chain?
  • 3.5.3. Service aggregation and management: third-party player or walled garden?
  • 3.5.4. Convergence of IP video distribution solutions?

4. Future scenarios

• 4.1. Factors driving the structure of the IP video market
  • 4.1.1. Impact of regulatory choices
  • 4.1.2. Factors driving the evolution of IP video distribution ecosystems
  • 4.1.3. Continuing trend: "Telco TV", IP video distribution grows through telecom operators
  • 4.1.4. New modes of TV distribution are developing: "QoS competition"
  • 4.1.5. Breakdown of the video offering: "Brave new world"
  • 4.1.6. Conclusions

5. Appendices

• 5.1. Deployment of broadband access
• 5.2. Deployment of 3G offerings
• 5.3. Deployment of IP video services
• 5.4. Video bit rates

• Figure 1: IPTV Ecosystem
• Figure 2: Sample client platform: ANT Galio
• Figure 3: ADSL speed-distance diagram
• Figure 4: Evolution of IPTV business models
• Figure 5: Mobile TV ecosystem
• Figure 6: TDD spectrum
• Figure 7: Transition to next-generation mobile networks
• Figure 8: Evolution of mobile TV distribution
• Figure 9: Segmentation of mobile television services in the medium term
• Figure 10: Predominant tariff models for mobile television and mobile video
• Figure 11: Internet TV ecosystems
• Figure 12: Examples of new products allowing Internet video to be viewed on a television set
• Figure 13: Internet TV services and business models
• Figure 14: Unicast system
• Figure 15: Evolution of conventional VOD service
• Figure 16: Evolution of the cost of bandwidth to New York (transit)
• Figure 17: Example of how the 95th percentile is determined
• Figure 18: Content Delivery Network fundamentals
• Figure 19: Mobile CDN traffic optimisation and architecture
• Figure 20: Multicast system
• Figure 21: Operation of PIM-SM and PIM-SSM
• Figure 22: IPTV multicasting fundamentals
• Figure 23: Typical bandwidth allocation of 750MHz on a US cable network
• Figure 24: SDV system
• Figure 25: Possible migration of cable networks
• Figure 26: MBMS
• Figure 27: P2P models
• Figure 28: BBC iMP
• Figure 29: Joost bandwidth consumption
• Figure 30: Joost hybrid P2P
• Figure 31: NTL-BitTorrent-CacheLogic system
• Figure 32: Cost comparison of distribution via unicasting (http) vs. P2P (Azureus)
• Figure 33: Economic comparison of the various architectures for service providers
• Figure 34: Quality of service comparison of the various architectures for broadcasters
• Figure 35: Evolution of Internet traffic versus the cost of bandwidth
• Figure 36: Evolution of backbone capacity
• Figure 37: Impact of personalisation on telecom networks
• Figure 38: Nokia IP multicast solution
• Figure 39: Siemens SURPASS Home Entertainment solution
• Figure 40: IPTV solution developed by Cisco
• Figure 41: Qualcomm mobile TV MediaFLO solution
• Figure 42: Microsoft and the video chain
• Figure 43: RealNetworks RBN broadcast solution
• Figure 44: Partnership with Cingular for video service offerings
• Figure 45: Examples of the work of IPTV standards bodies
• Figure 46: DVB-IP
• Figure 47: Foreign and ethnic channels available from satellite offerings in the United States in 2006
• Figure 48: Breakdown of the value chain
• Figure 49: Two contrasting strategies for IP video distribution
• Figure 50: Evolution of the windows system
• Figure 51: Value is moving to the outer ends of the audiovisual chain
• Figure 52: Video available on any network, at any location, on any device
• Figure 53: Theoretical approach to the evolution of IP video distribution ecosystems
• Figure 54: Video distribution over IP: 3 scenarios for 2015
• Figure 55: Selected IPTV subscribers, end 2006

• Table 1: Cost of bandwidth for a player offering unicast without peering
• Table 2: Economic comparison of architectures
• Table 3: QoS comparison of the various architectures
• Table 4: IPTV network headend suppliers (number of video "channels" managed) - 2006
• Table 5: "Reference" contracts for IP video platforms
• Table 6: Scenario key factors
• Table 7: "Telco TV" scenario impact on players
• Table 8: "QoS Competition" scenario impact on players
• Table 9: "Brave new world" scenario impact on players
• Table 10: World - Broadband subscribers (millions)
• Table 11: World - Broadband density by region (broadband subscribers per 100 inhabitants)
• Table 12: Western Europe - 3G subscribers (thousands)
• Table 13: Summary of IP video distribution modes
• Table 14: Selected 3G and mobile broadcast TV services
• Table 15: European Internet activity in 2005
• Table 16: Top 10 online video sites (May 2006)
• Table 17: Growth in selected online categories by unique visitors (UVs) Worldwide total at home and work
• locations - December 2005 vs. December 2006
• Table 18: Overview of US streaming video market*

• Box 1: Types of streaming
• Box 2: Transit and peering:
• Box 3: Billing for bandwidth
• Box 4: FastWeb
• Box 5: US cable operators
• Box 6: BBC
• Box 7: Joost
• Box 8: Abacast
• Box 9: Virgin Media
• Box 10: Case of DailyMotion
• Box 11: Cognac Jay Images
• Box 12: Nokia Siemens Networks joint venture
• Box 13: Examples of place-shifting' s solutions
• Box 14: ABC, CBS
• Box 15: Gemstar-TV Guide diversifies its offering