Report: Podcasting - Growth outlook & strategic implications TOC

2.1 Definition
- Technical definition
- An entirely separate media?
2.2 Tools, technologies and applications
- 2.2.1. How to create and publish podcasts
- 2.2.2. How to listen to and view podcasts
  - Podcast aggregators
  - Digital players

3.1 Characteristics of podcast offers on the Net
- 3.1.1. Podcast offers are soaring
- 3.1.2. Highly diversified offers
- 3.1.3. Increasingly varied ways to access podcast offers
  - Podcast directories
  - Podcast aggregators
  - Video aggregators
  - Other reader tools
3.2 Observations in the world of podcasting
- Podcast user profiles at the end of 2006
- How is podcasting being used?
- Digital player equipment levels and usage
3.3 The podcasting economy
- 3.3.1. Areas of podcasting application
- 3.3.2. Podcasting business models
  - Costs to create and distribute podcasts
  - Are there financing opportunities for podcasts?

4.1 Anticipated trends
- Some progress made in PC/PMP synchronization
- Portable multimedia players and "smartphones": increasingly high quality devices
- Podcasts: real multimedia
- Mobile podcasting
- Should there be a link between podcasting and P2P?
4.2 Development factors and roadblocks
- Licenses required for copyrights and related rights
- Measuring the podcast audience: a tough but necessary task
- Perfecting advertising techniques
- A market driven by offers from major media players
- Making podcasts easier to use: a requirement...
4.3 Development prospects from now until 2012
- Podcasting' s key differentiators in the content distribution market
- Changes in the ecosystem
- Podcasting roadmap
4.4 Conclusion: Podcasting market opportunities
- Reality check: What is the podcasting advertising potential?
- Podcasting as a concept rather than a service
- A window of opportunity in a long-term strategy

Tables:

Table 1: Different iPod models
Table 2: Number of podcasts produced by country at the end of 2006
Table 3: Examples of podcast directories
Table 4: Examples of video podcast directories
Table 5: Examples of podcast aggregators
Table 6: Major video-centric RSS readers
Table 7: Examples of digital media players and PMP available on the market at the end of 2007

Figures:

Figure 1: Podcasting cycle
Figure 2: iTunes interface to read podcasts
Figure 3: FeedBurner Managed Podcast and Videocast Feeds
Figure 4: Thematic podcasts monitored by FeedBurner
Figure 5: iTunes Store/Podcast home page
Figure 6: Podemus' home page
Figure 7: Google Reader
Figure 8: FireANT, video RSS aggregator dedicated to vlogging
Figure 9: European Internet activities in 2005
Figure 10: United States: interest in new audiovisual equipment
Figure 11: Annual worldwide sales of iPods
Figure 12: United States: iPod penetration by age group
Figure 13: Penetration of digital hard disk audio video players into households in the United States
Figure 14: 3G telephone penetration
Figure 15: Percentage of media budgets allocated to new media by American advertisers
Figure 16: MobilCast software/service interface
Figure 17: The widget Odeoplayer for Mac OS
Figure 18: Key podcasting characteristics
Figure 19: Changes in the podcasting ecosystem
Figure 20: Podcasting roadmap
Figure 21: Evaluation of potential podcast advertising in the Europe of the 25

Podcasting - Growth outlook & strategic implications