Abstract
Overview
At the end of 2006 in Western Europe, the mobile base totalled 102.8 million
subscribers, of which roughly 15% were business users - a percentage that is
expected to increase in the coming years. There is still considerable room for
growth in business mobile equipment, with the current rate per employee being
between 20% and 35% depending on the country. Beyond equipment levels as such,
the technological state and maturity of the market are helping pave the way
for the development of new services for businesses: data, push-email,
convergent fixed-mobile services, wVoIP.... Third generation mobile networks
(WCDMA and, increasingly, HSDPA) are now widely deployed, the latest models of
handsets deliver phones that are veritable pocket computers, while the latest
mobile operating systems offer a broad palette of features for people on the
move. At the same time, the number of mobile broadband applications is
increasing: chiefly web browsing, accessing the company information system and
push-email.
Using an approach based on the combined examination of supply and demand, this
market report provides a full exploration of the enterprise mobile services
market. Measuring the reality of the use being made of the solutions on offer
suppliesa tool for decision-making that can help determine both operational
aspects (expected services, formats and billing modes) and more strategic
positions based on the market outlook for a given solution.
Key questions:
- In which situations are mobiles used in a business capacity, and which
features in particular?
- What are operators' strategies with respect to deploying broadband mobile
networks, Wi-Fi and wVoIP services and to subsidising handsets for business
users?
- What mobile services do operators currently offer their business
subscribers: voice, fixed-mobile convergence, data (interface and push-email)?
- What types of offer (format, targets and billing mode) are currently being
promoted by operators?
- What are the current levels of mobile adoption in the business world, and
what is the current breakdown of the base (classic vs. 3G handsets)? How are
they likely to evolve?
- What are the current and expected future levels of data usage amongst
roaming workers?
- What is the current ARPU for enterprise mobile? What is the market' s
medium-term outlook?
Who should read this report?
- Mobile operators and MVNOs: understanding key trends in Europe' s
enterprise mobile market (offer, billing,
usage), along with the competition' s medium-term plans and strategies.
- Equipment manufacturers and infrastructure providers: quantifying
network market opportunities (3G, 3.5G, Wi-Fi, wVoIP) to anticipate the trajectory of investments in
infrastructure. Assessing the impact of subsidisation policies.
- Investors and analysts: increasing understanding of the
evolutionary trends in Europe' s enterprise mobile market, and using detailed
forecasts to substantiate investment decisions.
Survey methodology
- A sample of 800 enterprises, representative of the SME population in France
- A telephone survey conducted by the IPSOS Institute
- A field survey performed in 2007 providing precise year-end figures for
2006
- Representativeness ensured by specific quotas for each company size and
sector of activity
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