Enterprise Mobile Offering - Operator strategies and market outlook

1. Foreword

2. Mobility in the business world: contextual elements

• 2.1. Mobile adoption in the business world
• 2.2. Technological environment
  • 2.2.1. Wireless network rollouts: ongoing improvement
  • 2.2.2. Mobile handsets: from the phone to multi-access pocket computers
  • 2.2.3. Propitious technological environment
• 2.3. Mobile use in the business world
  • 2.3.1. Contexts for use
  • 2.3.2. Mobile integration in a prospective global mobile architecture

3. Catalogues of offers

• 3.1. The players analysed
• 3.2. Keys to reading the summary tables
• 3.3. Summary tables, by operator
  • 3.3.1. Orange (FR)
  • 3.3.2. SFR (FR)
  • 3.3.3. BT (FR)
  • 3.3.4. T-Mobile (DE)
  • 3.3.5. Vodafone (DE)
  • 3.3.6. T-Mobile (UK)
  • 3.3.7. Vodafone (UK)
  • 3.3.8. O2 (UK)
  • 3.3.9. "3" (UK)
  • 3.3.10. TIM (IT)
  • 3.3.11. Telefonica Moviles (ES)

4. Mobile offers: underlying trends in the business market

• 4.1. Technological positioning
  • 4.1.1. 3G and 3G+ networks
  • 4.1.2. wVoIP on mobile networks
  • 4.1.3. Wi-Fi
  • 4.1.4. Handset subsidies
• 4.2. Line strategies
  • 4.2.1. Segmentation and billing principles
  • 4.2.2. Voice services: fixed/mobile convergence poised to "revolutionise" the business voice market?
  • 4.2.3. Mobile broadband services: unmetered/as-you-go/bundling shaping consumption
  • 4.2.4. Related services

5. State of demand: Close-up on France

• 5.1. Mobile integration in French SMEs
  • 5.1.1. Mobile workers
  • 5.1.2. Mobile handset equipment
  • 5.1.3. Mobile data services
  • 5.1.4. Budgetary aspects
  • 5.1.5. Other relevant indicators for the development of the enterprise mobile market
• 5.2. Mobile integration in large enterprises

6. Market outlook

• 6.1. Demographic elements
• 6.2. Market modelling - France
  • 6.2.1. Assumptions
  • 6.2.2. Market-France
• 6.3. Other countries
  • 6.3.1. Positioning benchmark
  • 6.3.2. Evaluation of the enterprise mobile services market in Western Europe

7. APPENDIX: Survey methodology and census

• 7.1. Survey methodology
  • 7.1.1. Scope
• 7.2. Sampling plan
• 7.3. Enterprises included in the survey
  • 7.3.1. Census
  • 7.3.2. Comparative business sector/size census

• Table 1: Scope of report: countries and players considered
• Table 2: Current speeds and medium-term cellular network developments in Europe
• Table 3: 3G subscriptions in Europe: 2005/2006 comparison
• Table 4: Examples of latest generation enterprise mobile handsets
• Table 5: Mobile services revenues in Western Europe, end-2006
• Table 6: Mobile operators in the five largest European countries
• Table 7: 3G subscriber base, end Q1-2007
• Table 8: Launch dates of mobile broadband networks, by operator
• Table 9: Mobile broadband network coverage, by operator (end-2006)
• Table 10: Improvements in HSDPA network capacity - July 2007
• Table 11: Commercial business offers with HSDPA
• Table 12: Overview of Wi-Fi solutions offered by mobile operators in the enterprise market
• Table 13: A brief look at mobile handset subsidy policies
• Table 14: Market responses to the different business and user profiles
• Table 15: Different billing modes available on the enterprise market
• Table 16: Examples of tariff discounts
• Table 17: Unit price of SMS
• Table 18: Overview of cellular operators' fixed/mobile convergence solutions
• Table 19: Overview of tariffs for data solutions in the enterprise market
• Table 20: Overview of push email solutions in the enterprise market
• Table 21: Some examples of bundled voice/data solutions in the enterprise market
• Table 22: Types of related services provided by cellular operators as part of their business solutions
• Table 23: Proportion of working population of SME that travels frequently, according to size of workforce
• Table 24: Enterprise mobiles in SMEs, according to business sector
• Table 25: Enterprise mobiles in SMEs, according to size of workforce
• Table 26: Share of employees in SMEs with voice mobiles, according to business sector
• Table 27: Share of employees in SMEs with voice mobiles, according to size of workforce
• Table 28: Mobile fleets (voice) in SMEs, according to business sector
• Table 29: Mobile fleets (voice) in SMEs, according to size of workforce
• Table 30: Distribution of SME mobile base by type of handset, according to business sector
• Table 31: Distribution of SME mobile base by type of device, according to size of workforce
• Table 32: Mobile equipment in SMEs, according to employee mobility
• Table 33: Main concerns of SMEs and remote connections
• Table 34: Mobile services budgets of equipped SMEs, according to business sector
• Table 35: Mobile services budgets of equipped SMEs, according to size of workforce
• Table 36: SME mobile data budgets
• Table 37: SME PABX equipment (headquarters), according to size of workforce
• Table 38: SME take-up of IP voice services according to size of workforce
• Table 39: Mobile integration in large enterprises: some components for analysis
• Table 40: Working population census, end-2006
• Table 41: Enterprises and active working population census in France, end-2006
• Table 42: Assumptions - Modelling of the Enterprise mobile market - France
• Table 43: Changes in enterprise mobile ARPU in France
• Table 44: Comparative positioning of various countries using France as a benchmark
• Table 45: Set of assumptions translated into figures
• Table 46: Growing enterprise mobile bases in Western Europe
• Table 47: Share of enterprise mobiles with data usage in Western Europe
• Table 48: Changes in the enterprise mobile services market in Western Europe
• Table 49: Sector definitions
• Table 50: Share of SMEs in France' s industrial structure, end-2006
• Table 51: Share of SMEs in working population, end-2006
• Table 52: Number of SMEs, according to size of workforce and business sector

• Figure 1: Scope of report (in terms of cellular operators' business solutions)
• Figure 2: Subscribers and mobile take-up in Western Europe, end-2006
• Figure 3: Mobile teledensity in Western Europe, end-2006
• Figure 4: Private and enterprise mobile equipment in Europe, end-2006
• Figure 5: Different types of wireless networks
• Figure 6: HSDPA networks in Europe, July 2007
• Figure 7: 3G subscriber shares, end-2006
• Figure 8: Typology of mobile applications
• Figure 9: Operators' involvement in a mobile architecture
• Figure 10: Mobile operator market shares in the five largest European countries
• Figure 11: Colour code (content and usage level)
• Figure 12: Description of T Mobile (UK) "made-to-measure" shared rate plans
• Figure 13: Example of Vodafone UK shared voice plans
• Figure 14: Vodafone UK integrated VPN rate plan
• Figure 15: Comparison of download times, according to mobile technology
• Figure 16: Share of subsidised enterprise mobile base
• Figure 17: Market responses to fixed/mobile convergence for business
• Figure 18: FMC' s sphere of influence in the enterprise market
• Figure 19: Overview of integrated services offered by telephony/IP convergence
• Figure 20: Proportion of SMEs with employees travelling frequently, according to size of workforce
• Figure 21: Proportion of SMEs with employees travelling frequently, according to business sector
• Figure 22: Job categories most likely to involve travel in SMEs
• Figure 23: Enterprise mobiles in SMEs
• Figure 24: SME distribution of mobile handset base, by type of device
• Figure 25: Mobile equipment in SMEs and one-year outlook, according to business sector
• Figure 26: Mobile equipment in SMEs and one-year outlook, according to size of workforce
• Figure 27: Growth outlook for the mobile fleet of already-equipped SMEs, according to business sector
• Figure 28: Growth outlook for mobile fleets in already-equipped SMEs, according to size of workforce
• Figure 29: One-year growth outlook for the mobile base, according to types of devices in SMEs
• Figure 30: Type of mobile equipment in SMEs, according to employee mobility
• Figure 31: Portable computer equipment in SMEs, according to employee mobility
• Figure 32: Use of SMS in mobile-equipped SMEs
• Figure 33: Use of SMS in SMEs, according to employee mobility
• Figure 34: Use of SMS in SMEs, according to size of workforce
• Figure 35: Use of SMS in SMEs, according to business sector
• Figure 36: SME take-up of mobile data devices
• Figure 37: Mobile usage in SMEs, according to device
• Figure 38: Mobile voice ARPU in SMEs, according to business sector
• Figure 39: Mobile voice ARPU per SME, according to size of workforce
• Figure 40: Planned renewal of installed PABX base in SMEs
• Figure 41: Types of installed PABXs in SMEs
• Figure 42: Internet connection technologies in SMEs
• Figure 43: Rise in enterprise mobile take-up in France
• Figure 44: Composition of enterprise mobile base in France
• Figure 45: Market outlook for enterprise mobile services in France
• Figure 46: Outlook for the enterprise mobile services market in Western Europe
• Figure 47: Share of SMEs in all private enterprises, end-2006