Serious Games: Advergaming, edugaming, training and more

Table of Contents

1 - Introduction to serious games

• 1.1 Definition
• 1.2 History
• 1.3 Characteristics
  • The differences between serious games and video games
  • The differences between serious games and edutainment titles
  • The differences between serious games and simulators

• 1.4 Areas addressed
  • Defence
  • Teaching and training
  • Advertising
  • Information and communications
  • Culture
  • Health
  • Political activism

2 - Content and target audiences

• 2.1 Content of serious games
• 2.2 Target audiences for serious games
  • Potential users
  • Potential customers

• 2.3 The life-span of a serious game
  • Key factors
  • Multi-user serious games
  • CD and DVD-supported serious games
  • Ubiquitous serious games

3 - Industry and market

• 3.1 Breakdown of the value chain
• 3.2 The development challenges
  • Beneficial and enjoyable scenarios
  • Approaches to ensure a practical benefit
  • Gameplay: the vital component of any serious game
  • Testing
  • The gameflow concept
  • Ensuring user friendliness
  • The importance of third parties

• 3.3 Business models
  • The B2B sector
  • The B2C sector
  • The B2B2C sector

• 3.4 Distribution models and services
  • Free-of-charge distribution
  • “Semi free-of-charge” distribution
  • Commercial distribution

• 3.5 Main markets for serious games
  • Description of the market
  • The American market
  • The European market

4 - Outlook and challenges

• 4.1 Outlook and growth drivers
  • Mobile telephony
  • Game consoles
  • PCs and online
  • Technological innovations

• 4.2 Market growth outlook
• 4.3 Challenges and opportunities