Abstract
This report examines the innovations being brought to pricing strategies in
the mobile market, in particular the pricing schemes for the three most
commonly used mobile services: voice calls, SMS and data transmission. The
main focus of the report is on tariffs offered to the consumer sector by
mobile network operators from a geographical perspective.
Key questions
- What innovative pricing schemes are being deployed in the mobile market?
- Can pricing innovation towards specific groups lead to an increase in
market shares?
- Innovation in pricing: an answer to acquiring/retaining subscribers and
increasing their usage?
- Which lessons by countries: France, Germany, Italy, Japan, Mexico, UK, and
USA?
- What are the potential impacts of innovative pricing on the overall mobile
market?
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