Table of Contents
1 - Shift in demand for broadcasting services
- 1.1 Development of HDTV
- High Definition as a new broadcasting standard?
- 1.2 New market entrants
- Emergence of new TV channels and packages
- New types of customers: telecom operators
- 1.3 Changes in TV channel solutions
- More pre-recorded video (catch up TV, VOD, etc.)
- Greater interactivity
- Developing online solutions
2 - Numerous technologies set their sights on TV broadcasting
- Broadcasting networks' strengths and weaknesses: DTT, cable, ADSL,
satellite, fibre
- Coverage
- Network capacity
- Digitisation and evolution towards a bundled offering (digitisation of
cable, terrestrial analogue switch-off)
- Economic efficiency (cost structure)
3 - Target markets with contrasting characteristics
- Mapping and segmentation: Europe and North Africa
- Network coverage
- Development of digital TV
- Development of pay TV
- Commercial dynamics and state of competition
4 - Different market outlooks for satellite
- Five-year forecasts based on the expected rise in the number of
channels and video services broadcast, and incorporating the changing
conditions for broadcasting (progress in compression, developments in high
definition, etc.)
- 4.1 Relevant markets for satellite
- 4.2 Satellite operator strategies in the DTH market
- Scarcity of orbital positions
- 4.3 Market outlook for satellite
- Five-year forecasts by geographical zone:
- Rise in the number of channels
- Rise in the number of DTH satellite transponders
5 - What are the long-term market positions for satellite?
- 5.1 Possible strategic choices for a satellite operator
- Key TV broadcasting technology
- Need for a shift to triple play
- Refocusing on premium HD solutions
- Repositioning on the contribution market
- 5.2 Relevant strategic choices by geographical zone
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