Abstract
Starting with an inventory of the array of new TV services launched on the
digital terrestrial network, IDATE examines the role and assets of terrestrial
television, and analyses the strategic options open to DTT market players to
optimise their use of the digital dividend.
Key questions
- What are the new digital terrestrial TV (DTT) services? In which countries
have they been launched?
- Is there a need to question the very existence of terrestrial broadcasting?
- TV channel strategies: what services to maximise use of the additional
spectrum?
- What growth outlets for DTT broadcasters?
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