Analogue Switch-off

Table of Contents

1. Introduction: milestones in the primary switch-off processes planned and in progress

2. New digital terrestrial TV services

• 2.1. Pay-TV
  • 2.1.1. Paid multi-channel
  • 2.1.2. PPV and VOD
• 2.2. Mobile TV
  • 2.2.1. Existing offers
  • 2.2.2. Significant deployment across Europe in 2008
• 2.3. High Definition
• 2.4. Interactive television
  • 2.4.1. Interactive services
  • 2.4.2. Ease of use services

3. Is terrestrial indispensable to the television market?

• 3.1. The question of technical coverage
• 3.2. A universal and national television service
• 3.3. A key role for promoting HDTV?
• 3.4. Are 3G and satellite alternatives to mobile terrestrial TV?
• 3.5. But does television really need terrestrial broadcasting?
• 3.6. Is terrestrial broadcasting competitive?
• 3.7. How can scarce spectrum resources be reconciled to growing TV services?

4. Channel strategies: which services will maximise the use of additional frequencies?

• 4.1. Count on thematic multi-channel to increase advertising revenue
• 4.2. Find new growth areas in the pay-TV market
  • 4.2.1. Reduce dependence on advertisers
  • 4.2.2. A low cost position to ensure the success of paid DTT?
• 4.3. Differentiate by HD
• 4.4. Promote new services such as mobile television
• 4.5. Mediaset or “All out DTT”
• 4.6. The unique case of public service channels

5. Conclusions

6. Appendices

• 6.1. Paid DTT bouquet offers in Europe
• 6.2. PPV and VOD DTT offers in Europe
• 6.3. Primary mobile DTT services around the world
• 6.4. HDTV services launched or planned on DTT
• 6.5. Interactive TV Services in Europe

List of Tables and Figures

• Table 1 Switch-off schedule for major countries involved
• Table 2 Overview of switch-off problems in the main countries involved
• Table 3 Primary advantages and disadvantages of 3G, satellite and terrestrial networks for broadcasting mobile TV services
• Table 4 Sweden' s TV4 AB company' s paid thematic channels
• Table 5 Examples of paid DTT bouquet offers in Europe
• Table 6 Examples of on-demand services (PPV and VOD) on DTT in Europe
• Table 7 Examples of mobile DTT services around the world
• Table 8 Examples of scheduled HDTV planned or already launched on DTT
• Table 9 Examples of interactive data services over DTT in Europe (excluding VOD)

• Figure 1 Broadcast network presence by area type
• Figure 2 Annual cost comparison for a channel broadcast to a household based on the service penetration rate, by broadcast type
• Figure 3 Change in audience market share of the 5 major Swedish TV channels
• Figure 4 Distribution of television reception modes in Swedish households
• Figure 5 Mediaset' s strategy compared to audience fragmentation
• Figure 6 Distribution of annual turnover for 2007 by Mediaset by operations sector
• Figure 7 Breakdown of advertising revenue in Mediaset' s total annual 2007 turnover
• Figure 8 Change in audience market share of Mediaset' s primary Italian channels
• Figure 9 Mediaset' s annual investment in DTT and PPV rights since 2004