Casual Gaming - Games for everyone

Table of Contents

• 1.1. Pong, or the first casual game
• 1.2. What exactly is casual gaming?
  • Casual games vs traditional games
  • Casual gamers vs committed gamers
  • Nintendo as a catalyst
• 1.3. The casual game range
  • Casual game genres
  • Casual game genres
  • The hits
• 1.4. The casual gamer' s profile and habits

• 2.1. Industrial context
• 2.2. The value chain
  • Developers
  • Publishers
  • Aggregators, distributors and retailers
  • Distributors
  • Retailers
  • Other organizations
• 2.3. Services that bring success
  • Community services
  • Matchmaking services
  • Ranking and scoring services
  • Reward services
  • Information, entertainment and promotion services
• 2.4. Revenue models
  • Try before you buy
  • In-site and in-game advertising
  • Micro transactions
  • Tournaments
  • Retail
  • Subscriptions
  • Advergames
  • Mobile phone games

• 3.1. Trends in casual gaming
  • Casual games on all systems
  • Media groups converge on casual games
  • Social games as the future of online casual gaming
  • Casual gaming as more than a growth driver for the audiovisual sector
  • The arrival of 3D
• 3.2. Challenges along the value chain
  • Development: establishing expert creativity
  • Traditional publishing: integrating the changes brought about by casual gaming
  • Casual publishing: growing fast enough to challenge the competition
  • Online console stores: becoming a retailer and virual world operator
  • Aggregation: catalogue volume and quality
  • Distribution: providing visibility
  • Retailers: maintaining a sought-after position
• 3.3. The outlook for the videogame market 2008-2012
  • The global videogame and casual game markets
  • The global videogame market by geographic zone: EMEA, Asia Pacific, North America, Latin America
  • The casual game market by support: computer, mobile phone, portable console, home console, online