Broadcast Mobile TV

Table of Contents

• 1.1. World perspective of broadcast mobile TV services
• 1.2. Broadcast mobile distribution technologies
  • Terrestrial mobile broadcast solutions
  • Hybrid satellite/terrestrial mobile technologies

• 2.1. Fee-based model structured around mobile operators: Germany, Italy, Netherlands, Switzerland and United States
  • Framework and characteristics of model
  • Model' s strengths and weaknesses
  • Anticipated changes and consequences
  • Model' s impact on the value chain
• 2.2. Free-to-air model organised around broadcasters: South Korea, Japan
  • Framework and characteristics of model
  • Model' s strengths and weaknesses
  • Anticipated changes and consequences
  • Model' s impact on the value chain
• 2.3. Cooperative model: Austria
  • Framework and characteristics of model
  • Model' s strengths and weaknesses
  • Anticipated changes and consequences
  • Model' s impact on the value chain

• 3.1. Free solutions and advertising
  • A very favourable model for developing usage......
• 3.2. Profitability
  • ......but one which does not guarantee service profitability in the short term
• 3.3. Basic package
  • Commercialisation based on a low-cost model
• 3.4. Regulatory environment
  • A favourable regulatory environment for market development
• 3.5. Agreements between mobile operators and broadcasters
• 3.6. Fixed network and mobile TV
  • The interest of mobile TV essentially resides in the take-up of fixed network programmes
• 3.7. Mobile TV and 3G
  • Broadcast mobile TV needs 3G
  • Not insignificant role of completing coverage
  • A return link for interactive services
• 3.8. Other terrestrial mobile broadcast solutions
  • Suitable alternatives to DVB-H?
  • DVB-T
  • DVB-SH

• 4.1. Assumptions
• 4.2. Operating account of a simulcast generalist channel
  • With the free model
  • With the fee-based model
• 4.3. Operating account of a new mobile channel
  • With the free model
  • With the fee-based model
• 4.4. Operating account of a simulcast thematic channel
• 4.5. Operating account of a premium channel
• 4.6. Operating account of mobile operators
  • With the free model
  • With the fee-based model