Abstract
Overview
The e-Commerce market is enjoying double-digit growth, sustained by the
ever-growing number of Internet users, their increased familiarity with online
shopping and by attractive offers.
This report provides an in-depth examination of e-tailers' business models, of
the challenges and innovations in the e-Commerce sector, along with an
analysis of opportunities for operators.
Key questions
- How are the leading e-commerce players positioned: pure players,
traditional retailers and mail order companies?
- e-tailers: detailed cost structure. What are the expected profitability
levels for the different business models?
- Online/offline: What differences in profit levels?
- Is the e-commerce model scalable or more akin to classic retail?
- What innovations to respond to new challenges: affiliation, rich media,
flash sales, 3D, click-to-call, virtual agents, widget, social networking,
blogs, IM...?
- What opportunities for operators: direct sales, monetising their audience,
B2B2C?
⇒Key market data and forecasts for Europe and the United States up
Case Studies
- Amazon
- Barnes & Noble
- Bill Me Later
- eBay
- Kinset
- Meetic
- La Redoute
- ReceiveAndPay
- Tailgate Technologies
- Vente Privee
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