World Television Markets - Markets & Data

Table of Contents

1. Analyse and forecast

• For each of the zones studied: Latin America, North America, Asia-Pacific and Europe
  • 1.1. Growth of TV revenue
  • 1.2. Ad revenue by medium
  • 1.3. TV reception modes
  • 1.4. The pay-TV market
  • 1.5. Digital TV
  • 1.6. Growth of channels' audience share

2. Markets and Data

• Indicators for each country and region examined:
• Past 2000 - 2005 - 2007
• Forecasts 2008 - 2012

2.1 Revenue

(total and per household)

• TV revenue
  • Public funding
  • Advertising
  • Pay-TV revenue

• Ad revenue
  • TV, radio, print, Internet advertising

2.2 Household equipment

• Number of TV households, of which:
  • analogue
  • digital
  • free to air (FTA)
  • pay-TV

• Number of terrestrial households, of which:
  • FTA analogue
  • analogue pay-TV
  • FTA digital
  • digital pay-TV

• Number of satellite households, of which:
  • FTA analogue
  • analogue pay-TV
  • FTA digital
  • digital pay-TV

• Number of cable pay-TV households, of which:
  • analogue
  • digital

• Number of IPTV households

2.3 TV channels' audience share

• 1st channel, 2nd channel, 3rd channel, 4th channel, 5th channel
• All other channels

2.4 Subscription to pay-TV offers

• Premium TV channel, of which digital
• Satellite packages 1 and 2
• Cable 1 and 2, of which digital
• IPTV 1 and 2

2.5 Mobile TV equipment

• Number of individuals equipped/3G subscribers
• Number of individuals equipped/broadcast subscribers (DVB-H or other)