Summary
What is consumer smart packaging?
There are many definitions and sub-divisions of smart packaging. In this report, we use the term to include all forms of packaging where the packaging has some functionality and does more than simply protect, store and give information about the product.
A distinction is drawn between consumer smart packaging where the packaging itself has the smart attributes, and RFID smart packaging where a conventional package becomes smart with the addition of an RFID label or tag, principally for the purposes of asset tracking goods in the supply chain.
Smart packaging brings additional useful and valuable benefits to the consumer. This book focuses on documenting, understanding and describing how unmet consumer needs can be satisfied by smarter consumer packaging, with specific chapters of the food, beverage, household products and health, beauty and personal care market sectors. The common factor is that they are consumer-benefit led, not technology-led.
Many examples are given in this report. Some may seem trivial, such as providing entertainment to a tired shopper, others point to a future where a dramatically improved user interface between the packaging and user will save and enrich lives. All have been included to document where we are, and the opportunities that lie ahead. | 
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