Consumer Smart Packaging

Table of Contents

EXECUTIVE SUMMARY AND CONCLUSIONS

1. INTRODUCTION TO CONSUMER SMART PACKAGING

• 1.1. What is consumer smart packaging?
• 1.2. Current status of package innovation
• 1.3. Packaging success stories
  • 1.3.1. Packaging as an icon
  • 1.3.2. Packaging as the product
  • 1.3.3. Packaging as a thing of beauty
• 1.4. Why packaging has to change
  • 1.4.1. Widespread dissatisfaction with current packaging
  • 1.4.2. Inability to open packaging
  • 1.4.3. Accidents at the packaging/user interface
  • 1.4.4. Packaging fails to raise the pulse rate
• 1.5. Summary of current packaging challenges

2. PACKAGING AND FUTURE SOCIETAL CHANGES

• 2.1. Increased consumer demands
• 2.2. More elderly people
• 2.3. Changing lifestyles
• 2.4. Massive challenges in the third world
• 2.5. Summary of packaging implications

3. PACKAGE INNOVATION AND BRANDING

• 3.1. Brand packaging
• 3.2. Brands under attack
  • 3.2.1. Needs of brands and attack of private labels
  • 3.2.2. Growth in private labels
  • 3.2.3. Brands beware!
• 3.3. Visual design elements of brand packaging
• 3.4. Packaging that appeals to the senses
  • 3.4.1. Aroma-positive packaging
  • 3.4.2. Tactile finishes on packaging
  • 3.4.3. Use of visual effects in packaging
  • 3.4.4. Use of sound in packaging
• 3.5. Packaging that creates unique products
• 3.6. Sources of inspiration for package innovation
  • 3.6.1. Emotional (kansei) engineering
  • 3.6.2. Theory of inventive problem solving (TRIZ)
• 3.7. Barriers to packaging innovation
  • 3.7.1. Strategic partnerships needed across the supply chain
  • 3.7.2. Organisational impediments
  • 3.7.3. Lack of imagination

4. SMART PACKAGING BY DESIGN

• 4.1. Creative and structural packaging design
  • 4.1.1. Making the product easier to use
  • 4.1.2. Making the product more convenient to carry
  • 4.1.3. Making the product more convenient to consume
  • 4.1.4. Packaging to brighten your day!
• 4.2. Design lessons from nature
  • 4.2.1. Biomimetics
  • 4.2.2. Getting inspiration for packaging design from nature
  • 4.2.3. Packaging that catches the eye
• 4.3. Designing packaging to be another product
  • 4.3.1. Creative reuse of packaging in the garden
  • 4.3.2. Creative reuse of packaging in the home
  • 4.3.3. Valuable tear-offs
• 4.4. Case study in structural smart packaging design: child resistant pharmaceuticals
  • 4.4.1. Child resistant closures
  • 4.4.2. Cognitive, not physical barriers
  • 4.4.3. Collaboration with Factory Design

5. SMART PACKAGING BY FUNCTION

• 5.1. Introduction
• 5.2. Mechanical functions
  • 5.2.1. Mechanisms and technologies
  • 5.2.2. Packaging examples
  • 5.2.3. Case study: the widget
• 5.3. Chemical functions
  • 5.3.1. Mechanisms and technologies
  • 5.3.2. Packaging examples
  • 5.3.3. Case study: Nestle Hot When You Want self-heating coffee container
• 5.4. Electrical functions
  • 5.4.1. Mechanisms and technologies
  • 5.4.2. Packaging examples
  • 5.4.3. Case study: smart skin patches for skin treatment and drug delivery
• 5.5. Electronic functions
  • 5.5.1. Mechanisms and technologies
  • 5.5.2. Packaging examples
  • 5.5.3. Case study: Cypak Technology

6. SMART PACKAGING IN THE FOOD AND BEVERAGE INDUSTRY

• 6.1. Drivers and needs
  • 6.1.1. Consumer
  • 6.1.2. What else is the consumer worried about?
  • 6.1.3. Food supply chain
  • 6.1.4. Changing beverage consumption patterns
• 6.2. Current status and examples
  • 6.2.1. Colour change labels for food quality
  • 6.2.2. Colour change labels for food safety
  • 6.2.3. Antimicrobial food packaging developments
  • 6.2.4. Functional flexible polymer films for food
  • 6.2.5. Smart packaging for dispensing food
  • 6.2.6. On-the-go food packaging
  • 6.2.7. Self-heating containers for food
  • 6.2.8. Self-heating and self-cooling containers for beverages
  • 6.2.9. Beverage consumption via co-dispensing closures
• 6.3. Some future opportunities
  • 6.3.1. Packaging that responds to temperature, pressure, pH and humidity
  • 6.3.2. An end to food-borne illnesses
  • 6.3.3. Self-adjusting use-by dates on perishable food
  • 6.3.4. Food and beverages on-the-go in 2020

7. SMART PACKAGING IN HOUSEHOLD, CLEANING AND GENERAL HOME PRODUCTS

• 7.1. Drivers and needs
• 7.2. Current status and examples
  • 7.2.1. Smart dispensing by packaging design
  • 7.2.2. Making products more effective in use
  • 7.2.3. Providing new and useful functionality
  • 7.2.4. Making products easier to use
• 7.3. Some future opportunities
  • 7.3.1. Extension of electrostatics to hand-operated trigger spray cleaners
  • 7.3.2. Packaging that dispenses its contents cleanly
  • 7.3.3. Electronic versions of household products

8. SMART PACKAGING IN HEALTH, BEAUTY AND PERSONAL CARE SECTORS

• 8.1. Drivers and needs
  • 8.1.1. Health
  • 8.1.2. Beauty and personal care
  • 8.1.3. Summary of drivers and needs
• 8.2. Current status and examples
  • 8.2.1. Smart dispensing by packaging design
  • 8.2.2. Packaging communicating product attributes
  • 8.2.3. Packaging made from functional materials
  • 8.2.4. Smart dispensing using piezoelectric and ionisation technologies
  • 8.2.5. Electronic compliance packaging for pharmaceuticals
• 8.3. Some future opportunities
  • 8.3.1. Technical trends
  • 8.3.2. Health in the home
  • 8.3.3. Smart bandages for diagnosing infection danger
  • 8.3.4. Smart skin indicators for allergy alerting
  • 8.3.5. New product opportunities
  • 8.3.6. Colour compact of the future
  • 8.3.7. Fresh Face - self-cooling compacts for the face
  • 8.3.8. Perfume packaging fan atomiser
  • 8.3.9. Electronic wearable perfume for the young consumer

9. SUMMARY AND CONCLUSIONS

• 9.1. Smart packaging does not have to be complex
• 9.2. Romancing the brand through smart packaging
• 9.3. Documenting and understanding the consumer experience
• 9.4. Procter & Gambles two moments of truth
• 9.5. Evaluating the consumer value proposition
• 9.6. Overall drivers and issues with consumer smart packaging
• 9.7. Visions of consumer smart packaging in the future
• 9.8. Technology timeframes
• 9.9. Market predictions and sizes
  • 9.9.1. Mechanical
  • 9.9.2. Chemical
  • 9.9.3. Electrical and electronic
  • 9.9.4. Price assumptions
  • 9.9.5. Market assumptions
  • 9.9.6. Forecasts by value

APPENDIX 1: GLOSSARY