Abstract
Electric vehicles just became exciting. For 111 years, electric cars that rely
only on a battery - "pure EVs" - have had a range of only 30-50 miles and the
humble golf car has been the only type selling in hundreds of thousands every
year. However, huge changes have been announced in 2009. Electric vehicles
will penetrate the market rapidly to constitute 35% of the cars made in 2025 -
25% hybrids, 10% pure EV. Any motor manufacturer without a compelling line up
of electric vehicles is signing its death warrant. These changes include:
Launch of cars that have a range of 250 miles or more in pure electric mode,
including a pure EV family car made in China and plug in hybrid
gasoline-electric cars.
- Launch of the Toyota Prius plug in hybrid that will be very attractive to
over one million purchasers of the existing Prius mild hybrid and millions of
others. 95% of Prius owners would buy another.
- First full production of the beautiful Tesla pure EV luxury sports car
which silently outperforms conventional equivalents. Large initial orders show
that this can be a multibillion dollar sector of the EV car business,
particularly if we include new luxury hybrids such as the gorgeous Fiskar
Karma.
- Lithium electric car batteries from companies such as LGChem are claimed
to last ten years, not the more usual three years. This hugely improves the
economics of all EVs with range acceptable to mainstream purchasers.
- President Obama' s Stimulus Bill granted $14.4 billion for hybrids and huge
sums have been allotted by other governments across the world to develop and
subsidise use of EV cars to save the planet and the car industry and provide
independence from dwindling oil reserves.
Within the decade, it will be possible for some suppliers to offer hybrid cars
and no price premium to conventional cars in the way that the Japanese took
the Western car market by storm 20 years ago by offering excellent vehicles
with most accessories thrown in free. There would then be no strong reason why
anyone would want the conventional alternative.
This unique report takes a detailed look at the market size from 2009-2019 and
the government support, technology and new model launches that will get it
there. It assesses work on energy harvesting in vehicles from light, heat and
shock absorbers, new battery technologies, fuel cells, flywheels and other
advances and clarifies which really matter. Here you can also learn which
countries and companies are most impressive and why.
The only detailed and up to date critical analysis of both pure and hybrid EV cars worldwide
Entirely researched in 2009, this report gives the only detailed and up to
date critical analysis of both pure and hybrid EV cars worldwide. With 200
pages and over 125 figures and tables including many new and detailed
summaries and forecasts, it gives the future in the context of the past
including the mistakes and inspired moves for over 100 years. It looks closely
at the forceful new market drivers such as peak oil and government subsidies
but it does not dwell on the well understood global warming debate that is
also now driving things forward. Instead, it provides essential data useful to
all investors, manufacturers, developers, component suppliers, marketing
outlets, legislators and those planning financial support. Which will be the
prosperous niches? What is the neglected part of leader Toyota' s multibillion
dollar business in EVs? Where is the action globally? Why is the geometry of
the EV about to change? What about supercapacitors, supercabatteries, zinc air
batteries and solar cells even over the windows? It is all here, provided by a
global team of technical experts who have been tracking this industry for ten
years and writing highly acclaimed forecasts about it.
| 
View Cart
