Abstract
Description
This sourcebook is for those wishing to find customers and create a
profitable, fast growing business in printed electronics wherever they choose
to be in the value chain. Of course, one can search printed electronics on the
web but the result is a blizzard of activities and misinformation. Help is
needed to make sense of all this and identify the best customers and
strategies for success. There are many profitable businesses in this sector
already and a pattern to where they are in the value chain and in their
business structure. There are lessons to learn from success but also from
failure because every year several players exit the business and even face
insolvency. IDTechEx is uniquely positioned to make sense of all this, because
it researches more reports, runs larger conferences and is much better
connected than any other organisation in this space. IDTechEx has carried out
consultancy projects on printed electronics strategy, technology and financial
performance for Hewlett Packard, ICI and many of the largest Japanese chemical
and electronics companies and others. It has the inside track. It has never
traded at a loss and, earlier in his career, its chairman Dr Peter Harrop took
startup Mars Electronics to $260 million after which it was sold for $500
million. He shares this hands-on experience of success in electronics in the
pages of this Sourcebook. It explains the emerging printed electronics value
chain, with a glossary at the end to help those unfamiliar with the jargon.
This sourcebook is replete with diagrams and tables clarifying the printed
electronics value chain and the dynamics of how to create profitable fast
growing businesses within it. Equally important are the lessons of failure.
For example, every year several organisations leave the Organic Light Emitting
Diode or the organic transistor business and the lessons of this are clarified
together with profiles of the businesses that continue to address organics but
with more robust support and positioning. Every year many companies and
research organisations join the business, more than compensating for the
exits, but they tend to use different materials, machinery and/or device
structures and many target new applications, puncturing the old certainties.
For instance it is no longer primarily about OLEDs and RFID, screen printing
and improving existing forms of electronics such as television and phones.
What are they adding? Will it succeed? After all, this business is in ferment
throughout the value chain. Yesterday' s view that it all ends up as organic
electronics has given way to a realisation that inorganic elements and
compounds will remain in the lead for some time and composites and organic/
inorganic layering have a huge future creating huge opportunities for all
forms of material supplier for example, including those providing the organic
chemicals ideal for certain devices. Which organisations and products? Where?
Why? It is all here.
This Sourcebook is all about companies in printed and potentially printed
electronics and every chapter cites large number of companies to explain what
is happening and will happen. The introduction lays out the printed
electronics business and value chain in detail. There is the number of
participants by global region and device type and a detailed table giving
sectors of over and under supply in 2009/10 with many examples of
participants. The Sourcebook then looks at market size and which organisations
will spend heavily on printed electronics devices and why. The following
chapters take the reader through the value chain, specifically Chemicals and
Prepared Materials, Equipment and then Modules and Finished Products. Each
chapter cites a large number of players, profiles interesting ones and
explains the technical trends in the sector. The Routes to Enduring Profit and
Growth are explained next, using the rules of the marketplace pioneered by
Boston Consulting Group, PIMS, IDTechEx and others. That includes profit V
curves, experience curves and other tests and forecasts which are here applied
to printed electronics by IDTechEx with many examples. The next chapter
provides Analysis of Fund Raising and Government Investments in Printed
Electronics and the final chapter concerns Routes to Market and Case Studies -
Printed Electronics in Action. Here, this unique Sourcebook lists over 1000
players by activity, including research institutions, out of the 2250 or so
out there. Most of the rest are academic. This database is constantly updated
and it extends to slide shows and reports not just contact details.
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