2.6. Fragile OLED chemistryThis sourcebook is for those wishing to find customers and create a profitable, fast growing business in printed electronics wherever they choose to be in the value chain. Of course, one can search printed electronics on the web but the result is a blizzard of activities and misinformation. Help is needed to make sense of all this and identify the best customers and strategies for success.
2.8. Barrier layers
2.9. Relevance to photovoltaics and batteries
2.10. The rapidly changing world of conductive patterns
2.11. Materials will attract the most money - market size
3. EQUIPMENT
3.1. Printing versus not printing
3.2. Printing
3.3. Opportunities for conventional electronic manufacture equipment makers
3.4. Printed electronics largely ignored by silicon chip makers
4. INTEGRATING THE EXPANDING TOOLKIT OF PRINTED COMPONENTS
4.1. Modules/components
4.2. Finished Products
4.3. Packaging/Labeling companies enter Printed Electronics
4.4. Creative design is badly needed
5. ROUTES TO ENDURING PROFIT AND GROWTH
5.1. The breakeven curve
5.2. Type of business
5.3. Methodology of the Strategic Planning Institute
5.3.1. Product positioning is more important than anything
5.3.2. Detailed SRI findings
5.4. Redefining the battleground
5.5. V curve of sustainable profitability with size
5.5.1. Minimum size for enduring profitability
5.6. Setting up a service business is easier
5.6.1. Riding the V
5.7. Experience curves
5.7.1. Care needed
5.7.2. Racing down the experience curve
5.7.3. No guarantees
5.8. Disruptive products?
5.8.1. Case study: A rigid OLED display is not disruptive, flexible
OLEDs are
5.9. Effect of competition and market growth rate
5.10. Methodology of Boston Consulting Group
5.11. Optimum position in the value chain
5.12. Lessons of failure
5.13. Lessons of success
6. ANALYSIS OF FUND RAISING AND GOVERNMENT INVESTMENTS IN PRINTED ELECTRONICS
6.1. Private fund raising
6.2. Government investments
7. ROUTES TO MARKET AND CASE STUDIES - PRINTED ELECTRONICS IN ACTION
7.1. Printed electronics products today
7.1.1. With or without a silicon chip
7.1.2. Highest volume products with no silicon chip
7.1.3. Printed electronics with silicon chips
7.1.4. Electronic apparel
7.1.5. Display and lighting
7.1.6. Photovoltaic power by the mile
7.1.7. Stretchable electronic products for sale
7.1.8. A view from Toppan Forms
7.2. Displays are the main sector for now
7.3. Photovoltaics beyond conventional silicon are the second largest
market
8. OVER 1000 ORGANISATIONS BY COUNTRY AND ACTIVITY
APPENDIX 1: GLOSSARY
APPENDIX 2: IDTECHEX PUBLICATIONS AND CONSULTANCY
TABLES
2.1. Requirements of barrier materials
2.2. Global market for printed and potentially printed electronics $
billion for materials, other and total
4.1. Suppliers of printed electronics modules/components
5.1. Correlations between profit, cash and other business variables.
5.2. Some areas of over and undersupply in printed electronics in 2009-10
6.1. Europe leads the US in government investment in printed electronics
6.2. Investments in Printed Electronics
6.3. Examples of government funded programs for printed electronics
7.2. Types of printed/thin film photovoltaics beyond silicon compared,
with examples of suppliers
8.1. Organisation breakdown by country
8.2. Organisation breakdown by activity
8.3. Over 1000 organisations by country and activity
FIGURES
1.1. 2250 organisations developing printed electronics by continent and
product.
1.2. Printed electronics value chain
1.3. Some technologies becoming applicable to e-labels
2.1. Some of the most promising elements now employed for printed
electronics and their purpose
2.2. Resistance in ohms per square of different printed materials
3.1. Relative speed of different printing processes
4.1. The main types of printed electronic and electric components
4.2. Soligie has the printing and electronics capability
4.3. Capabilities to products
4.4. Soligie is focussing on new products
4.5. In June 2007 Soligie installed its roll to roll production line
4.6. The data is stored in the Pharma DDSi carton
5.1. Basic breakeven curve.
5.2. A more realistic breakeven curve
5.3. V curve of maximum enduring profitability with size of business
5.4. The steepening of the V curve as markets mature
5.5. Steep V curve for dairy companies in 1974
5.6. V curve for some airports
5.7. V curve for semiconducting inks
5.8. Experience curve for crushed limestone
5.9. An experience curve for integrated circuit manufacture plotted by BCG
5.10. Extrapolation of historical integrated circuit experience curves
showing the unlikelihood of RFID chips at less than one cent selling price at
realistic volumes.
5.11. Market growth rate against size vs nearest competitor
5.12. Boston matrix for innovators creating a new market
5.13. Boston matrix for followers
5.14. Boston matrix for printed electronics
5.15. Extent of vertical integration in the printed electronics value
chain by giant corporations
5.16. An example of a Bayer printed ac electroluminescent display
5.17. Bayer electroluminescent polycarbonate film
5.18. An innovative luminescent film technology developed by Bayer
MaterialScience and the Swiss electronics specialist Lumitec bathes the
cockpit of the Rinspeed concept car "Senso" in a dazzle-free ambient light
5.19. The first series production of the special electroluminescent film
was for illuminating the inside of ladies' handbags
6.1. Fund raisings distributed to Printed Electronics sectors since 2008
(in USD million)
7.1. How printed electronics is being applied to products
7.2. Printed Electronics Applications
7.3. Smart iontophoretic skin patches
7.4. Esquire magazine with animated display September 2008
7.5. Plastic Logic E-reader
7.6. T-equaliser animated t-shirt
7.7. XEL-1 by SONY
7.8. Active Matrix OLED Fab ramp-up in 2006/07 - most in East Asia
8.1. Organisation breakdown by country (number)
8.2. Organisation breakdown by country (percentage)
8.3. Organisation breakdown by activity (number)
8.4. Organisation breakdown by activity (percentage)
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