Abstract
Reducing costs by 99%
Electronics is already used in packaging from winking rum bottles and talking
pizza boxes to aerosols that emit electrically charged insecticide that chases
the bug. We even have medication that records how much is taken and when and
prompts the user. Reprogrammable phone decoration has arrived. But that is
just a warm up. The key enabling technology - printed electronics - is about
to reduce costs by 99%. Consequently, many leading brand owners have recently
put multidisciplinary teams onto the adoption of the new paper thin
electronics on their high volume packaging. It will provide a host of consumer
benefits and make competition look very tired indeed. This is mainly about
modern merchandising - progressing way beyond static print - and dramatically
better consumer propositions.
Electronic packaging addresses the need for brands to reconnect with the
customer or face oblivion from copying. That even applies to retailer own
brands - biter bit. It addresses the greying of the population consequent need
for disposable medical testers and drug delivery devices. Electronic packaging
addresses the fact that one third of us have difficulty reading ever smaller
instructions.
Premium pricing will arise from greatly enhanced products, thanks to packaging
that leverages the function of the product and is reusable as an electronic
product itself. Then there are valuable electronic tearoffs as rewards and
packaging that interacts with mobile phones. Startling technical advances will
be brought to bear such as invisible electronics and stretchable electronics.
Indeed, energy harvesting electronics will need no battery yet be affordable
on mass produced disposable products. We shall even have the delight of
scrolling instructions in a large font plus spoken instructions - all in a
disposable label.
This unique new report is prepared by senior executives from the consumer
goods and printed electronics sectors. Analyst IDTechEx runs the world' s
largest conferences on printed electronics in three continents and it is
retained by leading brands to transform their products.
The report reveals many ways in which brands can create a sharp increase in
market share, customer satisfaction and profitability. For brand facing
electronics companies that means a market of $7.7 billion by 2020, as analysed
in the report. To gain very high volume, and therefore lowest costs, by
selling across all industries, basic hardware platforms such as the very low
cost talking label must be developed. These are discussed. There are 250 pages
and a large number of original figures and tables - over 150. These detail
market forecasts, statistics for associated industries, pros and cons,
technology choices and lessons of success and failure - a lucid, compact
analysis for the busy executive. There is much for both non-technical and
technical readers.
Who should buy this report?
The report is vital for chief executives, brand managers, marketing and
business planning managers, packaging executives and creative brand facing
media staff in fast moving consumer goods companies. It is also meant for
organisations supplying, buying and using healthcare disposables. The report
is important for printers, packaging converters, label makers, electronics
companies and those supplying electronic inks, paper and film. It will inspire
those interested in the technology, marketing, investment, legal, regulatory,
environmental and other issues. There are 34 profiles of developers and
suppliers of this "e-packaging" technology. Purchasers of the report also
receive one hour of free consultancy.
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