Consumer Usage & Expectations of Bluetooth Headsets - 2008 edition

Table of Contents

Chapter 1 - Introduction, Scope and Methodology

• 1.0 Introduction
• 1.1 Scope
• 1.2 Objectives
• 1.3 Report Content
• 1.4 Methodology
• 1.5 Classification of Respondents

Chapter 2 - Bluetooth Headset Owners

• 2.1 Demographic Information
• 2.2 Purchasing Decisions
  • 2.2.1 Introduction
  • 2.2.2 Purchase Price
  • 2.2.3 Choice of Headset
  • 2.2.4 Reasons to Purchase
  • 2.2.5 Trends of Purchasers
• 2.3 Branding Importance
  • 2.3.1 Introduction
  • 2.3.2 Brand Owners
  • 2.3.3 Importance of Brand Match
  • 2.3.4 Brand Perceptions
• 2.4 Design Features and Functionality
  • 2.4.1 Introduction
  • 2.4.2 Ease of Use
  • 2.4.3 Importance of Design Features
• 2.5 Usage Patterns and Replacement Rates
  • 2.5.1 Introduction
  • 2.5.2 Headset Usage Trends
  • 2.5.3 Replacing Headsets

Chapter 3 - Respondents without a Bluetooth Headset

• 3.1 Demographic Information
• 3.2 Purchasing Decisions
  • 3.2.1 Introduction
  • 3.2.2 Potential Purchase Price
  • 3.2.3 Reasons Not to Purchase
• 3.3 Branding Importance
  • 3.3.1 Introduction
  • 3.3.2 Importance of Brand Matching
  • 3.3.3 Brand Perceptions
• 3.4 Design Features and Functionality
  • 3.4.1 Introduction
  • 3.4.2 Importance of Design Features
• 3.5 Replacement Rates

Appendix

• Appendix 1: List of Tables and Figures
• Appendix 2: Bluetooth headset Owners Survey
• Appendix 3: Respondents without a Bluetooth headset Survey