Market Opportunities for Internet Video to the TV - 2008 Edition

Abstract

Description

IP and the Internet are providing new opportunities for non-traditional delivery of video content to the PC and the TV set through a variety of devices such as game consoles, media centers, media extenders, IP-enabled TV sets, retail DTT+IP STBs, Blu-ray Disc (BD) players and proprietary IP boxes. In conjunction with both the geographic expansion and increased bandwidth of broadband services from telcos and MSOs, these devices are facilitating access to a wealth of video content from video aggregators, consumer generated media sites, and social networking sites. This study provides an analysis of the current worldwide market for Internet video in terms of households capable of viewing this content on a TV set and the requisite devices necessary for content transfer. The study provides detailed analysis of market dynamics and summarizes feedback obtained during primary interviews with equipment, software and component suppliers, as well as operators.

Household by IP Video Reception Method

• Pay-TV Service on a PC
• TV Service from a PC
• DTT Household with IP Video from a Broadcaster
• IP Video via CE & Proprietary Equipment

Broadband Households by A/V Network Type

• Coax & Hybrid Wireless
• Phoneline & Hybrid Wireless
• Powerline & Hybrid Wireless
• Wireless Hybrid (all types)
• Wireless Only

Internet TV Equipment Shipments & Revenues

• Game Consoles
• Media Center PC
• Media Extender
• TV Set with IP
• Retail DTT+IP Box, Blu-ray Player
• Proprietary Equipment (Apple TV, Vudu, Netflix, etc.)

• Detailed revenue and unit shipment analysis for game consoles, media center PCs, media extenders, proprietary devices, TVs with IP, and retail devices including Blu-ray players. Multiple scenarios presented
• 2008 market size estimates for households capable of watching Internet video on the TV with growth forecasts to 2013
• Broadband market size estimates for 2008 with growth forecasts to 2013, split by A/V network type
• Identification of broadcasters' and pay-TV operators' strategies for incorporating Internet video
• Discussion of key developments in Internet video technologies and commercial trends
• Highly qualitative study with forecast tables for 18 markets within 6 major regions