Abstract
Description
Global mobile TV markets continue to grow, nearing an estimated 80 million
subscribers at the end of 2008, but for the most part are not meeting
expectations for uptake and service viability, particularly in the broadcast
segment. Demand for handsets using CMMB, DVB-H, and analog broadcast standards
is expected to grow rapidly over the next five years, driven by uptake in
emerging markets such as China, India, and Brazil. The current global
recession will affect mobile TV markets is several important ways and may lead
to major shifts in existing mobile TV business models as consumers'
preferences and buying power change.
These are some of the many findings from the latest IMS study of the global
mobile TV market. The report provides market forecasts and analysis of
worldwide shipments, revenues (US$), subscribers, and mobile conditional
access systems in four geographical regions and 19 countries and subregions.
The research also identities several critical market drivers and inhibitors
and forecasts their impact on mobile TV uptake and business models over the
next five years.
This study is an important tool for anyone seeking a detailed qualitative and
quantitative analysis of major mobile TV markets and factors that will
influence their market dynamics, uptake, and business models over the next
five years.
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