Mobile TV: Free-to-air and Pay TV on Cellular Handsets - 2009 Edition

Abstract

Global mobile TV markets continue to grow, nearing an estimated 80 million subscribers at the end of 2008, but for the most part are not meeting expectations for uptake and service viability, particularly in the broadcast segment. Demand for handsets using CMMB, DVB-H, and analog broadcast standards is expected to grow rapidly over the next five years, driven by uptake in emerging markets such as China, India, and Brazil. The current global recession will affect mobile TV markets is several important ways and may lead to major shifts in existing mobile TV business models as consumers' preferences and buying power change.

These are some of the many findings from the latest IMS study of the global mobile TV market. The report provides market forecasts and analysis of worldwide shipments, revenues (US$), subscribers, and mobile conditional access systems in four geographical regions and 19 countries and subregions. The research also identities several critical market drivers and inhibitors and forecasts their impact on mobile TV uptake and business models over the next five years.

This study is an important tool for anyone seeking a detailed qualitative and quantitative analysis of major mobile TV markets and factors that will influence their market dynamics, uptake, and business models over the next five years.