2009 Mobile-Banking and Smartphone Forecast: Essential Strategies for a Fast-Growing, Evolving Market

Table of Contents

• Overview
• Primary Questions
• Key Findings
• Methodology
• Executive Summary
• Key Recommendations
• Five-Year Mobile-Banking Forecast
• Five Bullish Signs Point To Growing Adoption of Mobile Banking
  • 1. More Banks are Offering and Promoting Mobile Banking
  • 2. More Consumers are Trying Mobile Banking
  • 3. More Consumers are Buying Smartphones
  • 4. More Consumers are Downloading Mobile Applications
  • 5. More Vendors are Offering Mobile-Banking and Payment Products
• Five Obstacles for Mobile Banking - and What Financial Institutions Can Do to Minimize Them
  • 1. Consumers Don' t Understand Mobile Banking
  • 2. Poor Design, Lack of Consumer Involvement Will Limit Mobile Banking
  • 3. Historic Recession Hinders Innovation
  • 4. Uncertainty Over Mobile-Banking ROI
  • 5. Uncertainty Over Mobile Payments

Table of Figures:

• Figure 1: Forecasts for Mobile-Banking Availability and Actual Users
• Figure 2: Millions of Mobile-Banking Users and Percentages of Users
• Figure 3: Why Certain Mobile-Phone Owners Have Not Tried Mobile Banking
• Figure 4: Last Time Used Mobile Banking
• Figure 5: Market Segments With Significantly Higher Use of Mobile Banking in Past 30 Days Cumulatively
• Figure 6: Mobile-Phone Owners Who are Likely to Buy a Smartphone
• Figure 7: Number and Percentage of U.S. Adults Owning Smartphones
• Figure 8: Top Four U.S. Wireless Carriers by Mobile Banking Customer Penetration (Last 30 Days)
• Figure 9: U.S. Wireless Carriers by Rank, Revenues, Average Revenue Per User (ARPU), Customers, Employees and Networks
• Figure 10: Type of Wireless Plan Purchased
• Figure 11: Percentage of Consumers Who Have Purchased Objects on Mobile Devices
• Figure 12: Features of Vendors' Standard, General Release Product (2008)
• Figure 13: Likelihood that Non-Mobile Bankers Will Try Mobile Banking
• Figure 14: Customer Experience and Business Impact
• Figure 15: How Various Payment Technologies Shape the Payments Landscape
• Figure 16: Last Time Conducted Mobile Banking by Online Bankers vs. All Consumers
• Figure 17: Data and Text Plans of Consumers With Mobile vs. Smartphone Owners
• Figure 18: Reasons for Not Trying Mobile Banking (By Likely Users)

• Apple
• AT&T
• Bank of America
• BB&T
• Chase
• Citi
• Citibank
• ClairMail
• Clickatell
• Fidelity National Information Systems
• Firethorn
• Fiserv
• Fronde Anywhere
• Google
• Harland Financial Solutions
• Jack Henry
• JPMorgan Chase
• M-Com
• mFoundry
• Monitise Americas
• MShift
• Pandora
• Paypal
• PNC
• PSCU
• Regions
• RIM
• Sprint
• SunTrust
• Sybase 365
• Synovus
• T-Mobile
• Tyfone
• USAA
• Verizon
• Wal-Mart
• Wells Fargo
• Yodlee