Abstract
Overview
The contactless/ mobile ecosystem is at present a series of islands, with
little to no mutual realization of value among the various constituents. The
success of contactless depends on some disruptive factor or wide-scale
deployment that bridges the gaps and allows for value creation among all
constituents that connects the islands. Until this bridging occurs, Near Field
Communication (NFC) and the evolution of mobile payments will flounder in the
U.S. market.
Primary Questions
- What value does contactless bring to the various industry constituents?
- How can differing and conflicting value propositions be bridged to benefit
all players?
- What solutions are key vendors creating to enhance the ecosystem and
bridge the value propositions?
- What is the influence of smartphone penetration on mobile payments?
- Which consumer groups show a higher propensity to use contactless and
mobile payments?
Report Statistics
- Audience:
- Financial institutions: card issuance, mobile, and marketing groups;
mobile payments solution providers; credit card networks; merchants and
payment service providers; mobile network operators; handset, POS terminal,
and NFC chip manufacturers.
- Author: Bruce Cundiff, Director of Payments Research & Consulting
- Length: 45 pages, 24 charts/graphs
Methodology
This report is based mainly on data collected online from a random sample of
3,000 consumers with mobile phones in July 2009. The survey targeted
respondents based on representative gender, age, and income compared to the
overall U.S. online population. The overall margin of error is ±1.79%
at the 95% confidence interval.
Javelin' s forecasts also incorporate secondary data from public sources such
as the U.S. Census Bureau, and the Bureau of Labor Statistics.
Javelin' s data for mobile banking, contactless, and mobile payments is based
on consumers with mobile phones. This is a typical way of presenting mobile
financial services because only consumers with mobile phones can engage in
mobile financial services. In 2009, the U.S. population was estimated to
comprise 306 million people. That includes 232 million adults, 200 million
adults who use mobile phones, and 36 million adults who engage in mobile
financial services.
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