Table of Contents
- Table of Figures
- Overview
- Primary Questions
- Key Findings
- Methodology
- Features:
- Access:
- Marketing:
- Executive Summary
- Key Recommendations
- What' s Holding Back Mobile Banking? Sometimes It' s the Banks Themselves
- Javelin Forecasts Fast Growth for Mobile Banking
- Mobile-Banking Features Are Evolving But Have Much Room for Improvement
- Ranking by Mobile-Banking Features
- Leading Banks Offer Three Methods of Access to Serve More Customers
- Access
- Rankings by Access Methods
- Banks are Fumbling Their Mobile-Banking Marketing
- Rankings by Marketing of Value and Security
- Javelin Spotlight: USAA Relies on Mobile to Go Where Its Customers Are
- Appendix
- Related Research
- Companies Mentioned
Table of Figures:
- Figure 1: Weights Assigned According to Functionality
- Figure 2: 2009 Javelin Mobile-Banking Scorecard: Overall Rankings
- Figure 3: Millions of Mobile-Banking Users and Percentage of Users
- Figure 4: Primary Reasons Consumers Do Not Use Mobile Banking
- Figure 5: Javelin Mobile-Banking Scorecard: Weighted Scoring of
Features Offered
- Figure 6: Features Offered by Ranked Banks
- Figure 7: SMS Text, WAP/Browser-Based, Downloadable and Embedded
Applications Features Comparison
- Figure 8: Mobile-Banking Access Channels Offered by FIs (Aggregated)
- Figure 9: Applications Available for iPhones, BlackBerrys and
Smartphones
- Figure 10: Consumer Ratings by Apple Users as of Oct. 5, 2009
- Figure 11: Market Segments With Significantly Higher Use of Mobile
Banking in Past 30 Days Cumulatively
- Figure 12: Javelin Mobile-Banking Scorecard: Mobile-Banking Access
- Figure 13: Javelin Mobile-Banking Scorecard: Marketing and Security
- Figure 14: Access by Financial Institution Detailed (Unweighted)
- Figure 15: iPhone, BlackBerry and Smartphone Applications by
Financial Institution Detailed (Unweighted)
- Figure 16: Features by Financial Institution Detailed (Unweighted)
- Figure 17: Marketing Ratings by Financial Institution (Unweighted)
- Figure 18: Operations Performed by Mobile Bankers
- Figure 19: Preference of Access Channel (Smartphone Owners vs.
Non-Smartphone Owners)
- Figure 20: Last Time Used Mobile Banking
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