Table of Contents
- Overview
- Primary Questions
- Findings And Analysis
- Only Small Merchants Are Positioned To Make Interchange A Consumer Issue
- Surcharging And Other Penalties At The Point Of Sale Reflect Only On The
Merchant
- Merchants Cite Both The Benefits And Costs Of All Methods Of Payments
- Specific Issuer And Card Network Practices Could Crumble The Foundation
- Despite Consumer Willingness To Accept Cash Or Check Discounts, Merchants
View
- Selective Surcharging As A More Viable Option For Driving Payment Behavior
- Surcharging Gives Merchants More Freedom At The Risk Of Alienating
Customers
- How These Interchange Practices Affect Products, Applications, And Vendors
- Potential Scenario: Pseudo-Alternative Networks
- Appendix: Middle-Aged Consumers Least Aware Of Interchange
- Appendix: The Higher The Income Level, The Greater The Awareness Of
Interchange
- Appendix: Youthful Idealism?
- Appendix: Males Are Significantly More Aware Of Interchange
Table of Figures
- Figure 1: Interchange Knowledge Effect on Consumer Payment Choice
- Figure 2: Consumer Beliefs in Merchant Reaction to Interchange Reduction
- Figure 3: Payment Methods that Drive Revenue or meet other Business Goals
- Figure 4: Specific Industry Practices: Their Cost vs. the Value and
Control Provided to Merchants
- Figure 5: Likelihood of Using Cash or Check when Offered a Discount
- Figure 6: Middle Aged Consumers Least Aware of Interchange
- Figure 7: The Higher the Income Level, the Greater the Awareness of
Interchange
- Figure 8: Youthful Idealism? Consumer Beliefs on Merchant Reaction to
Interchange Reductions (by Age)
- Figure 9: Males are Significantly More Aware of Interchange
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