Table of Contents
- Overview
- Primary Questions
- Findings and Analysis
- Online Account Opening: Gain New Customers, Expand Services per Household
- A focus on deposit accounts
- Factors contributing to the growth of opening accounts online
- Components of the ideal online account opening process
- Product as well as Process Define Success in Online Account Opening
- Matching target and product to maximize uptake of online account opening
- Maximizing Acquisition, Retention and Multi-channel Productivity through
Low-cost
- Online Account Opening
- Online account opening solutions optimizing branch and phone channel
productivity
- Opening accounts for new versus existing customers
- Younger Consumers Represent the Primary Growth Segment for Online Account
Opening
- Bringing onboarding into online account opening to develop online
customer relationships
- Solutions Adaptable to the Online Account Opening Needs of any FI
- Vendor similarities
- Vendor differentiation
- Appendices-Additional Data on Online Account Opening
- Related Research
Table of Charts
- Figure 1 Number of Consumers Opening Deposit Accounts Online, 2003 to 2012
- Figure 2 Screenshot of ING Direct' s ' Open an Account' Page
- Figure 3 Average Cost per Account of Opening Online Versus Offline
- Figure 4 Rate of Online Account Opening within the Past 12 Months by 18-
to 24-Year-Olds
- Figure 5 Onboarding Communication Model
- Figure 6 Table of Differentiators for Online Account Opening Solution
Vendors
- Figure 7 Motivators for Switching Accounts by Age
- Figure 8 Reasons for Opening Account at a New Financial Institution
- Figure 9 Rate of Online Loan Opening within the Past 12 Months by 18- to
24-year-olds
- Figure 10 Rate of Online Credit Card Opening within the Past 12 Months by
18- to 24-year-olds
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