Table of Contents
- Overview
- Primary Questions
- Findings and Analysis
- Executive Summary: Alternative- (and Mainstream) Payments Defined
- What this Forecast Includes
- Consumer Online Purchase Volume Jumps to Over $355 Billion by 2012
- Despite Double-Digit CAGR of Online Purchase Volume, Merchants Continue
to Seek Alternatives that Drive Lifetime Customer Value
- Alternative Payments Percentage of Online Retail Volume to Double by 2012
- Shift to Increased Usage of Alternatives Is Driven by Existing Online
Shoppers
- Alternative Payments Volume Will Emerge at the Expense of Credit Card
Growth
- Debit Volume Remains Relatively Steady
- Traditional Payments Continue to Grow; Maintain Largest Dollar Volume
- Specific Payment Types and their 2012 Volume Numbers
- Email Payment Accounts: PayPal as the “Least Alternative of the
Alternatives”
- Transaction Volume Growth Spurred by Increase in Average Transaction
Value
- “On-the-Spot” Credit Services: Bill Me Later Could Be a Victim
of its Success
- Transaction Volume Growth Linked to Security- and Convenience-focused
Consumers
- Open-Loop Stored Value Products Provide an Opportunity for Card Networks
- Online Private Label Issuance and Merchant Loyalty Programs Drive Volume
- A Note on Google Checkout- Alternative Payment Method? Traditional?
Hybrid? Benefits for Merchants in Acceptance?
- Credit is Still the Online Payment Method of Choice among All Age Groups
- Male Consumers Show Higher Propensity than Women for Alternatives
- Across Generations Men Show More Recent Usage of PayPal and Prepaid Cards
- Credit Card Users Hold Income Advantage Over PayPal and Bill Me Later Users
- Convenience and Security are Primary Motivators for Alternative Payments
- On-the-Spot Credit Usage Could Expand Greatly as Merchant Acceptance Grows
- Reasons that Drive Additional Online Purchasing
Table of Charts
- Figure 1: US Online Dollar Transaction Volume (In Billions) 2007 to 2012
- Figure 2: Traditional and Alternative Online Volume and Percentages of US
Total Online 2007-2012
- Figure 3: Online Payments by Type Percentages of US Total Online Volume
2007-2012
- Figure 4: Table of Online Payment by Type: Growth, Volume, Percentage, and
CAGR
- Figure 5: Online Credit Card Volume and Percentage of US Total Online
2007- 2012
- Figure 6: Online Debit Card Volume and Percentage of US Total Online 2002-
2012
- Figure 7: Email Payment Accounts Online Volume and Percentage of US Online
2007- 2012
- Figure 8: On-the-Spot Credit Online Volume and Percentage of US Total
Online 2007- 2012
- Figure 9: Stored Value Online Volume and Percentage of US Total Online
Volume 2007- 2012
- Figure 10: Private Label Online Volume and Percentage of US Total Online
Volume 2007- 2012
- Figure 11: Payment Method Usage in the Last 30 Days among Different
Generations
- Figure 12: Usage of Online Payment Methods for Gen X, Gen Y and Baby
Boomers by Gender
- Figure 13: Usage of Different Payment Types by Annual Household Income
- Figure 14: Reason for Choosing Payment Method for Most Recent Online
Transaction
- Figure 15: Reasons Consumers More Likely to Increase their Online
Purchasing
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