Report: Person-to-Person Lending: Strong Consumer Demand Forecast Calls for Bank Partnerships TOC

Overview
Primary Questions
Findings and Analysis
Increased Interaction between Consumers Represents the Future of Financial Services
- Demand growth of P2P lending
- What is person-to-person lending?
- P2P lending in the immediate term: Not yet a competitive threat
- How P2P lending could be a competitive threat to financial services providers
P2P Lending Takes Away Consumers in High-demand
- Can awareness of social lending services lead to adoption?
- P2P lending among younger consumers adversely affects deposit growth at FIs
Discovering the Role of the Financial Institution in P2P Lending
- Better rates of return and helping others are greatest appeals of P2P lending
- Behind-the-scenes participation: Holding institutions and secondary markets
- Partnerships with P2P lending communities are the best way to be involved in the space
- Social lending community partnerships create positive brand sentiment
Appendices-Additional Data about Person-to-Person Lending
Methodology
Related Research

Figure 1 Forecast of Demand Growth of P2P Lending to Pay Credit Card Balance, 2007-2012
Figure 2 Screenshot of Prosper Marketplace
Figure 3 Screenshot of Virgin Money USA Business Loans Page
Figure 4 Consumers Likely to Use P2P Lending to Pay a Credit Card Balance by Income
Figure 5 Awareness of Social Lending Sites by Income
Figure 6 Likelihood of Lending Funds through Social Lending Communities by Age
Figure 7 Motivations for Using Social Lending Companies to Lend Money by Income
Figure 8 Screenshot from Zopa UK Homepage
Figure 9 Screenshot of Prosper Marketplace Homepage
Figure 10 Likelihood of Consumers Carrying a Balance to Use P2P Lending by Age
Figure 11 Awareness of Social Lending Web sites by Age
Figure 12 Likelihood of Lending Money through Social Lending Services by Income
Figure 13 Motivations for Lending Money through Social Lending Services
Figure 14 Likelihood to Request a Loan through a Social Lending Service by Age
Figure 15 Motivations for Borrowing Money through Social Lending Services

Person-to-Person Lending: Strong Consumer Demand Forecast Calls for Bank Partnerships