Abstract
Overview
Credit card issuers are dealing with the perfect storm of pressures: industry,
regulatory, competitive, and economic. This Javelin report, the first in a
series, provides an understanding of the trends in consumer credit card
spending, as well as the key behaviors and demographics that characterize
those trends. With this information, credit card issuers will be able to
better configure their portfolio and cardholder relationships for maximized
activation, usage, and in turn profitability. Future Javelin reports will
cover the regulatory pressures, the value of consumers who display trust in
financial services companies, and specific vendor solutions that drive card
issuer competitive advantage.
Primary Questions
- What are the overriding trends in consumer credit card spending?
- How do these trends affect financial institution profitability?
- What are the key product features that drive credit card usage?
- How can FIs leverage the credit card portfolio for enterprise wide
relationship enhancement?
Methodology
This report is based on data collected online from a random-sample panel of
2,339 respondents in September 2008, and 2,957 respondents in September 2007.
The survey targeted respondents based on representative proportions of gender,
age and income compared to the overall U.S. online population. Overall margin
of sampling error is ±2.03% at the 95% confidence level, for 2008, and
± 1.80% at the 95% confidence level for 2007.
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