Report: Understanding Consumer Willingness to Fight Fraud: What Industry Leaders Need to Know About Security Partnerships, Zero Liability Protection, and Consumer Preferences TOC

Overview
Primary Questions
Key Findings
Methodology
Dispelling the Myth of Zero Liability
- Fraud Detection Requires a Team Effort
- Partnering with Consumers Reduces the Costs Associate with Frauds
  - Faster Detection Correlates With Lower Mean Fraud Costs for Consumers
- Which Customers Most Want to Security Partner With FIs?
Most New Security Methods Endorsed by Consumers Require Participation
- Consumer Security Wish List
- EV SSL
- Account Alerts
  - Security-Related Alerts Rate Highest Among Consumers
Wins for Security-Partnering with Consumers
- Security-Partnering as Incentive for More Online Shopping
  - When to engage? Security Concerns Actually Start at Customer Acquisition
  - Actions That Consumers are Taking to Increase Their Online Shopping Security
- Security Partnering as Incentive for Identity Monitoring Services
- Security-Partnering as Incentive for Going “Green”
Appendix
Related Research
Companies Mentioned

Figure 1: Security Methods Preferred by Consumers (Zero-Liability Preference vs. Non-Zero Liability Preference)
Figure 2: Self-Detection vs. Non-Self Detection Among Identity Fraud Victims
Figure 3: Mean Fraud Duration and Detection Times by Self- and External Detection
Figure 4: Average Dollar Consumer Cost by Detection Time
Figure 5: Consumer Beliefs About Responsibility for Protection From Fraud Online Bankers vs. Non-Online Bankers vs. All Consumers
Figure 6: Security Methods or Policies Consumers Would Most Like to See Implemented by Their FIs
Figure 7: Consumers Who Received an E-mail or Text Alert Last 12 Months
Figure 8: Security Alerts That are of Most Value to Consumers
Figure 9: Consumers' Preferred Incentives to Increase Online Shopping
Figure 10: Features of Importance When Selecting a Card Company
Figure 11: How Online Shoppers Protect themselves Against Identity Theft
Figure 12: Consumer Enrollment in Identity Protection Services
Figure 13: Paperless Motivations for Green Bankers vs. Non-Green Bankers vs. All Consumers
Figure 14: Features that Determine Choice of Card

Understanding Consumer Willingness to Fight Fraud: What Industry Leaders Need to Know About Security Partnerships, Zero Liability Protection, and Consumer Preferences