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Market Research Report

Green Mobile Handsets & Applications Strategies, Scenarios & Forecasts 2009-2014

Published by Juniper Research Contact us : +1-860-674-8796
Published 2009/09 Content info 92 Pages
Product code JP100243
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Description TOC

Table of Contents

Executive Summary

  • Introduction
  • What This Report Covers
  • Three Scenarios: Incremental, Progressive, Transformational
    • Table ES1: Forecast Assumptions by Scenario and Forecast Area
  • Scenario Comparison
    • Green Handset Shipments
      • Figure ES1: Green Handset Shipments (m) Split By Scenario 2009-2014
      • Table ES2: Green Handset Shipments (m) Split By Scenario 2009-2014
    • No-Load CO2 Emissions
      • Figure ES2: No-Load CO2 Emissions (Mt) Split By Scenario 2008-2014
      • Table ES3: No-Load CO2 Emissions (Mt) Split By Scenario 2009-2014
    • Recycled/Refurbished Handsets
      • Figure ES3: Number of Recycled/Refurbished Handsets Split By Scenario 2009-2014
      • Table ES4: Number of Recycled/Refurbished Handsets Split By Scenario 2009-2014
    • Green App Downloads
      • Figure ES4: Number of Green Application Downloads Split By Scenario 2009-2014
      • Table ES5: Number of Green Application Downloads Split By Scenario 2009-2014
  • Strategic Recommendations

1. The Need for Change

  • 1.1 Introduction
  • 1.2 The Global Drive for Climate Change
    • 1.2.1 United Nations Framework Convention on Climate Change (UNFCCC)
    • 1.2.2 Regional and National Legislation
      • i. European Union
        • a. RoHS & WEEE (Restriction of Hazardous Substances & Waste Electrical & Electronic Equipment Directives)
          • RoHS Direct Impact on the Mobile Industry: The Treo 650
        • b. Carbon Trading: Obligations and Opportunities
  • 1.3 Key Drivers for Environmentally Sustainable Business Practices
    • 1.3.1 Regulatory:
    • 1.3.2 Consumer-Driven:
    • 1.3.3 Economic:
  • 1.4 The Industry Response: IPP (Integrated Product Policy) Pilot Project
    • Figure 1.1: ICT Impacts and Opportunities
    • Table 1.1: IPP Pilot Project Stages
  • 1.5 The Growth of the Mobile Market and Its Environmental Impact
    • 1.5.1 Mobile User Base
      • Figure 1.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2007-2014
      • Table 1.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2007-2014
    • 1.5.2 CO2 Emissions Across the Mobile Industry
      • Figure 1.3: Mobile Use Phase, CO2 Emissions, 2008
        • i. Consumers
        • ii. Radio Base Station
        • iii. Network Control, Core & Data Servers
    • 1.5.3 Reducing the Footprint
      • Figure 1.4: Maintaining a Stable CO2 Footprint - Growth in Mobile Subscriber Base vs CO2 Emissions Per User 2008-2014
  • 1.6 Three Scenarios: Incremental, Progressive, Transformational
    • Table 1.3: Forecast Assumptions by Scenario and Forecast Area
    • Table 1.4: Top-line Scenario-Based Forecast Assumptions

2. A Greener Handset Lifecycle

  • 2.1 Introduction
    • Figure 2.1: Mobile Handset Lifecyle Process
  • 2.2 Energy Efficiency in the Handset
  • 2.3 Energy Efficiency in the Charger
    • 2.3.1 Reducing No-Load Consumption and Unplugging the Charger
      • Figure 2.2: Nokia Average No-Load Power Consumption (W), 2001-H1 2008
      • Figure 2.3: No Load Consumption Chart
      • i. Constraints:
    • 2.3.2 The Universal Charger
      • i. Constraints:
  • 2.4 Utilisation of Solar Powered Handsets or Solar Powered Chargers
    • 2.4.1 Solar-powered Charging is Vital for Off-grid Consumers
      • Table 2.1: Global Population Without Grid Access, By 8 Key Region
      • i. Charging Booths
      • Figure 2.4: Mobile Phone Charging Booth, Kampala, Uganda
    • 2.4.2 Solar Powered Handsets
      • i. Case Study: ZTE, Digicel and Safaricom
        • Figure 2.5: Coral-200-Solar
      • ii. Case Study: Samsung Blue Earth
        • Figure 2.6: Samsung Blue Earth handset
      • iii. Constraints
    • 2.4.3 Solar Powered Chargers
      • i. Case Study: Suntrica
      • ii. Case Study: Better Energy Systems (Solio)
      • iii. Constraints
  • 2.5 Green Suppliers
  • 2.6 Reducing Transport Emissions
  • 2.7 Reducing Handset Packaging
    • 2.7.1 Case Study: Sony Ericsson Greenheart
    • 2.7.2 Constraints:
  • 2.8 Recycling
    • 2.8.1 Vendors
      • i. Case Study: Nokia
        • a. we: recycle
      • ii. Case Study: Motorola MOTO W233 Renew
        • Figure 2.7: Motorola MOTO W233 Renew
      • iii. Case Study: Sony Ericsson C901 and Naite
        • Figure 2.8: Sony Ericsson C901 Greenheart and Naite
      • iv. Case Study: Sony Ericsson Take Back Programme
      • v. Case Study: Samsung Reclaim
        • Figure 2.7 Samsung Reclaim Handset
    • 2.8.2 Network Operators
      • i. Case Study: Vodafone
      • ii. Case Study: China Mobile
      • iii. Case Study: MobileMuster
      • iv. Case Study: Verizon Wireless
        • Table 2.2: Verizon Wireless HopeLine, Collection, Recycling & Donation Data, 2005-2007
  • 2.9 Eco -Applications
    • 2.9.1 Selected Green Applications
      • i. we:offset
      • ii. Ecorio
        • Figure 2.9: Ecorio Screenshot
      • iii. Green Meter
      • iv. GoodGuide
      • v. Green Perks
    • 2.9.2 Augmented Reality

3. Forecasts

  • 3.1 Green Handset Shipments
    • 3.1.1 Definition
    • 3.1.2 Methodology
      • Figure 3.1: Total Mobile Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Table 3.1: Total Mobile Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Figure 3.2: Methodology Green Handset Shipments Market Forecasts
    • 3.1.3 Incremental Scenario
      • Table 3.2: Incremental - Green Handsets Shipped as Percentage of Total Handset Shipments Split by 8 Key Regions 2009-2014
      • Figure 3.3: Incremental - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Table 3.3: Incremental - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
    • 3.1.4 Progressive Scenario
      • i. Green Handset Shipments
        • Table 3.4: Progressive - Green Handsets Shipped as Percentage of Total Handset Shipments Split by 8 Key Regions 2009-2014
        • Figure 3.4: Progressive - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
        • Table 3.5: Progressive - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
    • 3.1.5 Transformational Scenario
      • Table 3.6: Transformational - Green Handsets Shipped as Percentage of Total Handset Shipments Split by 8 Key Regions 2009-2014
      • Figure 3.5: Transformational - Total Volume of Green Handset Shipments (m) Split by 8 Key Regions 2009-2014
      • Table 3.7: Transformational - Total Volume of Green Handset Shipments (m) Split by 8 Regions 2009-2014
    • 3.1.6 Scenario Comparison
      • Figure 3.6: Green Handset Shipments (m) By Scenario 2009-2014
      • Table 3.8: Green Handset Shipments (m) By Scenario 2009-2014
  • 3.2 Charger No-Load Energy Emissions
    • 3.2.1 Definition and Methodology
      • Figure 3.7: Methodology No-Load Energy Emissions
    • 3.2.2 Incremental Scenario
      • Table 3.9: Incremental - Average Power Consumption (W) of Utilised Chargers Split by Key Regions 2008-2014
      • Table 3.10: Incremental - Average No-Load Charger Connection (Hours Per Week) Global 2008-2014
      • Figure 3.8: Incremental - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by Key Regions 2008-2014
      • Table 3.11: Incremental - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by 8 Key Regions 2008-2014
      • Figure 3.9: Incremental- C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
      • Table 3.12: Incremental - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
    • 3.2.3 Progressive Scenario
      • Table 3.13: Progressive - Average Power Consumption (W) of Utilised Chargers Split by 8 Key Regions 2008-2014
      • Table 3.14: Progressive - Average No-Load Charger Connection (H ours Per Week) Global 2008-2014
      • Figure 3.10: Progressive - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by Key Regions 2008-2014
      • Table 3.15: Progressive - No-Load Electricity Wasted by No-Load Chargers (GWh) Split 8 Key Regions 2008-2014
      • Figure 3.11: Progressive - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
      • Table 3.16: Progressive - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
    • 3.2.4 Transformational Scenario
      • Table 3.17: Transformational - Average Power Consumption (W) of Utilised Chargers Split by 8 Key Regions 2008-2014
      • Table 3.18: Transformational - Average No-Load Charger Connection (Hours Per Week) Global 2008-2014
      • Figure 3.12: Transformational - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by 8 Key Regions 2008-2014
      • Table 3.19: Transformational - No-Load Electricity Wasted by No-Load Chargers (GWh) Split by 8 Key Regions 2008-2014
      • Figure 3.13: Transformational - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
      • Table 3.20: Transformational - C02 Emissions from No-load Chargers(Mt) Split by 8 Key Regions 2008-2014
    • 3.2.5 Scenario Comparison
      • Figure 3.14: No-Load CO2 Emissions (Mt) By Scenario 2008-2014
      • Table 3.21: No-Load CO2 Emissions (Mt) By Scenario 2008-2014
  • 3.3 Recycled /Refurbished Handsets
    • 3.3.1 Definition
    • 3.3.2 Methodology
      • Figure 3.15: Methodology - Handset Take-back Forecasts
    • 3.3.3 Incremental Scenario
      • Table 3.22: Incremental - Percentage of Handsets Recycled Split by 8 Key Regions 2009- 2014
      • Figure 3.16: Incremental - Number of Recycled Handsets (m) Split by 8 Key Regions 2009- 2014
      • Table 3.23: Incremental - Number of Recycled Handsets (m) Split by 8 Key Regions 2009- 2014
    • 3.3.4 Progressive Scenario
      • i. Recycled Handsets
        • Table 3.24: Progressive - Percentage of Handsets Recycled Split By 8 Key Regions 2009-2014
        • Figure 3.17: Progressive - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
        • Table 3.25: Progressive - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
    • 3.3.5 Transformational Scenario
      • Table 3.26: Transformational - Percentage of Handsets Recycled Split By 8 Key Regions 2009-2014
      • Figure 3.18: Transformational - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
      • Table 3.27: Transformational - Number of Recycled Handsets (m) Split by 8 Key Regions 2009-2014
    • 3.3.6 Scenario Comparison
      • Figure 3.19: Number of Recycled/Refurbished Handsets, By Scenario 2009-2014
      • Table 3.28: Number of Recycled/Refurbished Handsets, By Scenario 2009-2014
  • 3.4 Green Applications
    • 3.4.1 Definition
    • 3.4.2 Methodology
      • Figure 3.20: Mobile App Downloads (m), Lifestyle & Healthcare/Finance & Productivity Combined, Split by 8 Key Regions 2008-2014
      • Table 3.29: Mobile App Downloads (m), Lifestyle & Healthcare/Finance & Productivity Combined, Split by 8 Key Regions 2008-2014
      • Figure 3.21: Methodology - Green Application Downloads
    • 3.4.3 The Impact of Green Applications
    • 3.4.4 Incremental Scenario
      • Table 3.30: Incremental - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Healthcare/Finance & Productivity App Downloads Split by 8 Key Regions 2008-2014
      • Figure 3.22: Incremental - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Table 3.31: Incremental - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
    • 3.4.5 Progressive Scenario
      • Healthcare/Finance & Productivity App Downloads Split by 8 Key Regions 2008-2014
      • Figure 3.23: Progressive -Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Table 3.33: Progressive -Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
    • 3.4.6 Transformational Scenario
      • Healthcare/Finance & Productivity App Downloads Split by 8 Key Regions 2008-2014
      • Figure 3.24: Transformational - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
      • Table 3.35: Transformational - Total of Green Application Downloads (m) Split by 8 Key Regions 2008-2014
    • 3.4.7 Scenario Comparison
      • Figure 3.25: Number of Green Application Downloads Split By Scenario 2008-2014
      • Table 3.36: Number of Green Application Downloads Split By Scenario 2008-2014

4. Environmentally Sustainable Business Practice

  • 4.1 Introduction
    • 4.1.1 Greenpeace Guide to Greener Electronics
      • Table 4.1: Greenpeace Greener Electronics Vendor Rankings, July 2009
  • 4.2 Environmental Management
    • 4.2.1 Waste Management
      • i. Network-related Waste
      • ii. Tertiary Waste
  • 4.3 Teleconferencing and Teleworking
    • 4.3.1 Case Study: TelePresence
      • Figure 4.1: Tandberg TelePresence T3 Videoconferencing Suite
  • 4.4 Greener Transport
    • 4.4.1 Greener Cars
      • i. LPG
    • 4.4.2 Offset Fleet Emissions
    • 4.4.3 Car Pooling
    • 4.4.4 Alternative Means of Travel
  • 4.5 Efficiencies in Online Data Storage
    • 4.5.1 Case Studies: AT & T
  • 4.6 Paperless Billing
    • Figure 4.2: Orange (France Telecom), Consumer Uptake of Paperless Billing, Fixed and Mobile Customers 2008
    • Table 4.2: Hypothetical Reduction in Paper Wastage & CO2 Emissions Based on 50% Adoption of Paperless Billing, Selected Markets
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