Abstract
Overview
- Expanded forecasting suites for mobile coupons, NFC smart posters, NFC
coupons
- Mobile coupon and smart poster campaign strategies
- ARPU analysis for NFC Smart posters
This mobile coupons and smart posters focused report looks in detail at three
key emerging segments of the mobile marketing sector, providing analysis and
forecasts for mobile coupons, NFC coupons and NFC smart posters.
The mobile coupon and NFC coupon forecasts include retail redemption value,
redemption rates, mobile coupon user forecasts and total mobile coupons and
NFC coupons redeemed. For NFC smart posters, the number of smart poster users
are forecast as well as the number of product information downloads and
product sales from smart posters.
The report looks in depth at the key developments within the mobile coupons
market over the past 12 months and a number of key interviews with leading
mobile coupon vendors, coupon scheme operators and mobile marketing agencies
are presented.
Key questions answered by this report:
- How many mobile subscribers will use their mobiles to redeem coupons over
the next five years?
- Which will be the leading regions in the market in 2014?
- What will be the size of overall mobile coupon redemption values?
- How large will be the NFC coupons and smart posters ARPU opportunity?
- What are the trends, drivers and constraints affecting the development of
the market?
- What will be the regional trends in mobile coupon values over the next
five years?
- How are mobile coupons currently being used by brands and merchants around
the world?
Key Benefits:
- A unique source of analysis for the mobile coupons & NFC smart posters
market including technologies, market characteristics and forecasts.
- Practical analysis of emerging opportunities for vendors & operators
- Unique insight: indudes interviews of leading players with significant
experience of the mobile coupons & NFC smart posters market
- Benefit from fresh thinking and intelligent market assessment
| 
View Cart
