RFID Opportunities: Markets & Technologies in Western Europe

RFID has generated much industry excitement following the initiatives by Wal-Mart in the United States and METRO Group in Germany. Key standards for RFID were formalised in 2004 leaving the way open for accelerated adoption of RFID across sectors as diverse as containers & transportation, people tracking and retail. Fresh business opportunities will arise for those wishing to implement RFID across sectors as diverse as transport and logistics, pharmaceuticals and fraud management.

The report serves as a timely guide on the emerging market for RFID at a time when industry expectations are high and implementations in Europe are taking off. Interviews were conducted with a range of industry players to help formulate our view of the market and establish our market sizing and growth expectations. Some key findings are shown inthe graph below.