Mobile Commerce Strategies: Ticketing, Retail, Payment & Security (2nd Edition)

Table of Contents

Executive Summary

Introduction

• Market Projections
• Sector Focus

The Opportunity

• Mobile Operators
  • Figure ES1: All Mobile Phone Users (m) Regional Forecast 2005-2010
  • Table ES1: All Mobile Phone Users (m) Regional Forecast 2005-2010
• Banks and Credit Card Companies
• Infrastructure Vendors
• Handset Manufacturers
• Merchants/Retailers

1.Digital Goods & Ticketing

• Introduction
• Digital Goods
  • Ringtones
  • Mobile Entertainment
    • Gambling
    • Hong Kong
    • North America
    • UK
  • Mobile Entertainment - Total Market Forecast
    • Figure 1: Mobile Entertainment ($m) Regional Forecast 2005-2010
    • Table 1: Mobile Entertainment ($m) Regional Forecast 2005-2010
  • Broadcast Mobile TV
    • Figure 2: Broadcast Mobile TV Summary ($m) Regional Forecast 2005-2010
    • Table 2: Broadcast Mobile TV Summary ($m) Regional Forecast 2005-2010
• Ticketing
  • Transport
  • Railways & Buses
  • Japan
  • Figure 3: East Japan Railways Suica Ticketing System
    • Germany
    • The Netherlands
    • UK
    • India
  • Air Travel
    • China
    • Sweden
    • Switzerland
    • UK
    • USA
  • Car Ticketing - Parking and Tolls
    • Germany
    • UK
    • Case Study - Congestion Charging in London
    • Estonia
    • France
    • North America
  • Mobile Parking Conclusions
  • Cinema, Theatre, Music and Events
    • Japan
    • Philippines
    • South Africa
    • UK
• mTicketing Forecasts
  • mTicketing Users
    • Figure 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
    • Table 3: Mobile Phone Users (% ) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
    • Table 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast 2005-2010
  • mTicketing Traffic
    • Figure 5: Average Number of mTicketing Transactions per User per Year Regional Forecast 2005-2010
    • Table 5: Average Number of mTicketing Transactions per User per Year Regional Forecast 2005-2010
    • Figure 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast 2005-2010
    • Table 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast 2005-2010
  • mTicketing Revenues
    • Figure 7: Total mTicketing Revenues ($m) Regional Forecast 2005-2010
    • Table 7: Average mTicketing Transaction Value ($) Regional Forecast 2005-2010
    • Table 8: Total mTicketing Revenues ($m). Regional Forecast 2005-2010

2. Retail Services

• Introduction
• Online Retail mCommerce
  • Amazon
  • Lastminute.com
  • Japan
• Retail: Mobile as a POS Device
  • Mobile Payments at the Physical Point of Sale
  • Japan
    • Figure 8: NTT DoCoMo and VISA PPI
  • US
  • Vending Machines
    • Ireland
    • India
    • Japan
    • Figure 9: Coca Cola Vending Machine Authentication using 2D Barcode
• mRetail For ecasts
  • mRetail Users
  • Figure 10: Mobile Phone Users (m) W ho Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
  • Table 9: Mobile Phone Users (% ) W ho Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
  • Table 10: Mobile Phone Users (m) W ho Buy Retail Goods via Their Mobile Phone Regional Forecast 2005-2010
• mRetail Traffic
  • Figure 11: Average N umber of mRetail Transactions per User per Year Regional Forecast 2005-2010
  • Table 11: Average N umber of mRetail Transactions per User per Year Regional Forecast 2005-2010
  • Figure 12: Total N umber of mRetail Transactions per Year (m) Regional Forecast 2005-2010
  • Table 12: Total N umber of mRetail Transactions per Year (m) Regional Forecast 2005-2010
• mRetail Revenues
  • Figure 13: Total mRetail Revenues ($m) Regional Forecast 2005-2010
  • Table 13: Average mRetail Transaction Value ($) Regional Forecast 2005-2010
  • Table 14: Total mRetail Revenues ($m) Regional Forecast 2005-2010
• All mCommerce Forecasts (excluding mPayments)
  • All mCommerce Traffic
    • Figure 14: Average N umber of mCommerce Transactions per Mobile User per Year Regional Forecast 2005-2010
    • Table 15: Average N umber of mCommerce Transactions per Mobile User per Year Regional Forecast 2005-2010
    • Figure 15: Total N umber of mCommerce Transactions (m) per Year Regional Forecast 2005-2010
    • Table 16: Total N umber of mCommerce Transactions (m) per Year Regional Forecast 2005-2010
  • mCommerce Revenues
    • Table 17: Average mCommerce Transaction Value ($) Regional Forecast 2005-2010
    • Figure 16: Total mCommerce Revenues ($m) Regional Forecast 2005-2010
    • Table 18: Total mCommerce Revenues ($m) Regional Forecast 2005-2010

3. Mobile Payments

• Introduction
  • Legislation
  • Why do we Need Mobile Payments?
    • A Convenient Alternative to Cash
    • Increased Purchasing Flexibility
    • Increased Purchasing Speed
    • Greater Customer Penetration
    • O ne-to-O ne Marketing
    • Security
  • What is a Mobile Payment?
    • Figure 17: mCommerce Payment Process
    • Mobile Phone Bill and SM
    • Case Study: Vodafone m-pay bill
  • What is Premium Rate SMS?
    • The Players
    • Figure 18: Using SMS to Trigger Transactions
    • Figure 19: Howe to Trade Using SMS
    • Advantages of SMS Payments
    • Disadvantages of SMS Payments
    • Case Study: Congestion Charging in London
  • Mobile Wallets - Stored Value Account (SVA)
  • Figure 20: SMS Rechargeable Stored Value Account
    • Mobile Wallet & Contactless Smartcards
    • Figure 21: Texas Instruments TI*RFID
    • Figure 22: mCommerce Payment Process
    • Case Study: NTT DoCoMo i-mode FeliCa TM Mobile-Wallet
  • Other Mobile Payment Schemes
    • Mobile PayPal
    • Upaid - Mobile EBPP
    • Pre-paid Accounts
  • M-Payment Forecasts
    • M-Payment Users
    • Figure 23: Mobile Phone Users (m) W ho Make mPayments Regional Forecast 2005-2010
    • Table 19: Mobile Phone Users (% ) W ho Make mPayments Regional Forecast 2005-2010
    • Table 20: Mobile Phone Users (m) W ho Make mPayments Regional Forecast 2005-2010
  • mPayment Traffic
    • Figure 24: Average Number of mPayments per User per Year. Regional Forecast 2005-2010
    • Table 21: Average Number of mPayments per User per Year. Regional Forecast 2005-2010
    • Figure 25: Total Number of mPayments (m) Year. Regional Forecast 2005-2010
    • Table 22: Total Number of mPayments (m) per Year. Regional Forecast 2005-2010
  • M-Payment Revenues
    • Table 23: Average mPayment Transaction Value ($) Regional Forecast 2005-2010
    • Figure 26: Total mPayment Revenues ($m) Regional Forecast 2005-2010
    • Table 24: Total mPayment Revenues ($m) Regional Forecast 2005-2010

4. mCommerce Technology

• Introduction
• Payment Technology
  • Infrastructure
    • Figure 27: ParlaThe MeT Router and Component Structure
    • Figure 28: The MeT Router and Component Structure
• Handset Technologies
  • Mobile Browser
    • Figure 29: Example of O peras Sm
  • Mobile Wallets
    • What are Mobile Wallets?
    • Server Based Wallets
• SIM Technologies
  • Universal SIM (USIM)
• SMS Technologies
  • Mobile Originate
  • Mobile Terminate
    • Key SMS Organisations
  • Mobile Network Technologies
    • What is GPRS?
    • 3G-Broadband Data Services to your Handset?
  • Mobile Internet
    • WAP - Wireless Application Protocol
    • I-mode
  • Mobile Operating Systems
    • Symbian
    • Microsoft Mobile
    • Figure 31: HTC Universal running Microsoft Mobile 5.0
• Emerging Technologies
  • Introduction
  • Radio Frequency Identification (RFID )
    • What is RFID ?
    • How is RFID Being Deployed for Mobile Commerce?
  • NFC - Near Field Communications
    • What is NFC?
    • How is NFC Being Deployed for Mobile Commerce?
    • Figure 32: Nokia 3220 NFC Shell
    • Figure 33: ViVO tech N FC Phone Payment
  • Mobile Barcodes
    • What is a Barcode?
    • Figure 34: Example of a 1D Barcode
    • Figure 35: Example of a 2D Barcode
    • Figure 36: Example of a Japanese Q R Code
    • How is a Barcode Being D eployed for Mobile Commerce?
    • Figure 37: Example of a Bango Spot
• Key Infrastructure Vendors
  • Mobiqa
    • Figure 38: Example of a Mobiqas Products
    • Strategy
  • Park Mobile
    • Strategy
  • Bibit Global Payment Services
    • Strategy
    • Products
  • Q Pass
    • Strategy
    • Products
    • Figure 39: The Q Pass Role in the Mcommerce Chain
  • Upaid
    • Strategy
    • Products
  • Valista
    • Strategy
    • Products
    • PaymentsPlus
    • TopUpPlus
    • Service Delivery Platform
    • Case Study: Vodafone Mobile Micro-pa

5. mCommerce Security

• Introduction
• mCommerce Security Threats
• mCommerce Security Products & Services
  • Authentication & Authorisation Products & Services
  • Authentication Products & Services
    • Passwords & PIN s
    • Security Tokens & One Time Passwords
    • Figure 40: RSA Security SecurID architecture
    • Smart Cards & SIMs W Ims & SW Ims
    • Figure 41: The Multi-functional SIM
    • Digital Certificates
    • Figure 42: What is a Digital Certificate?
    • Biometrics
    • Figure 43: HP iPAQ hx2755 with Fingerprint Scanner
  • Anti-Virus Products & Services
    • Cabir/Mabir W orm
    • Frontal-A
    • Skulls
    • Bluetooth Attacks
    • Anti-Virus Products
    • F-Secure Mobile Anti-Virus
    • Trend Micro
• mCommerce Security Vendors
  • RSA Security
  • Technology Solutions
  • F-Secure
  • Iridian Technologies
• mCommerce Security Standards & Forums

6. Mobile Operator Strategies

• Introduction
  • ARPU
  • Average Mticketing Revenue per User (ARPU)
    • Figure 44: mTicketing ARPU ($) Regional Forecast 2005-2010
    • Table 25: mTicketing ARPU ($) Regional Forecast 2005-2010
  • Average mRetail Revenue per User (ARPU)
    • Figure 45: mRetail ARPU ($) Regional Forecast 2005-2010
    • Table 26: mRetail ARPU ($) Regional Forecast 2005-2010
  • Average mPayment Revenue per User (ARPU)
    • Figure 46: mPayment ARPU ($) Regional Forecast 2005-2010
    • Table 27: mPayment ARPU ($) Regional Forecast 2005-2010
  • Average mCommerce Revenue per User (ARPU)
  • Figure 47: mCommerce ARPU ($) Regional Forecast 2005-2010
• The Operators
  • Telenor
    • Services
  • SK Telecom
    • Services
    • MONETA Card
    • NATE
  • NTT DoCoMo
    • Services
    • i-mode
    • i-mode FeliCa TM
    • Figure 48: i-mode Timeline
    • FOMA
    • First Pass
    • Cmode
  • Vodafone
    • Services
    • Vodafone Live!
  • Orange
    • Services
    • Orange World
  • T-Mobile
    • Services
    • webnwalk
  • O2
    • Services
    • i-mode
  • Cingular Wireless
    • Services

7. Financial Strategies

• Introduction
  • Legislation
• Banks & Micro Payments-The End of Cash?
  • Operator Banking
  • Mobile Banking Services
  • Permanent TSB in Ireland
  • National Bank of Kuwait
  • Tai Fook Securities Group Limited("Tai Fook) and "Three" in Hong Kong
    • Egg Bank in UK
    • Bangkok Bank in Thailand
    • FastNet Mobile supplied by ASB Bank in N ew Zealand
    • Mobile ATM in the UK
    • Case Study: Mobile Banking in South Africa
    • The Future of Mobile Banking

8. Standards and Forums

• Introduction
  • Who is Doing What?
    • Table 28: Overview of Forum Activity
  • CTIA Wireless Internet Caucus
    • Members
  • ET SI
    • Members
  • The GSM Association
    • Members
  • Liberty Alliance Project
    • Members
  • Mobile Electronic Transactions (MeT )
    • Members
    • Members:
  • Mobey Forum
    • Members
  • Mobile Payment Forum
    • Members
  • Oasis PKI Forum
    • Members
  • Open Mobile Alliance (OMA )
    • Members
  • The Parlay Group
    • Members
  • Pay Circle
    • Members

9. Conclusions

• The Arrival of the mCommerce Era
• Ticketing Goes Mobile
• The Future

List of For ecasts

• All forecasts cover 2005-2010 and seven key regions: North America; South America; Western Europe; Japan; South Korea; Rest Asia Pacific; Rest of W orld.
• Total Number of Mobile Phone Users
  • Total Mobile Phone Users
• Mobie Entertainment Purchases
  • Broadcast Mobile TV Summary ($)
  • Total Revenues from Mobile Entertainment ($m)
• Mobile Ticket Purchases
  • % Mobile Phone Users W ho Buy Tickets via Mobile Ticketing
  • Total Mobile Phone Users W ho Buy Tickets via Mobile Ticketing (m)
  • Average N umber of mTicketing Transactions per User per Year
  • Total N umber of Mobile Ticketing Transactions per User per Year (m)
  • Average Mobile Ticketing Transaction Value ($)
  • Total Mobile Ticketing Revenues ($m)
• Mobile Retail Purchases
  • % Mobile Phone Users W ho Buy Retails Goods via their Mobile Phone
  • Total N umber of Mobile Phone Users Who Buy retails Goods via their Mobile Phone (m)
  • Average N umber of mRetail Transactions per User per Year (m)
  • Total N umber of mRetail Transactions per Year (m)
  • Average mRetail Transaction Value ($)
  • Total mRetail Revenues ($m)
• Mobile Payments
  • % Mobile Phone Users Who Make Mobile Payments
  • Total Mobile Phone Users Who Make M-Payments (m)
  • Average N umber of mPayments per User per Year
  • Total Number of mPayments per Year (m)
  • Average mPayment Transaction Value ($)
  • Total mPayment Revenues ($m)
• Total
  • Average Number of mCommerce Transactions per mobile user per year
  • Total N umber of mCommerce Transactions per year (m)
  • Average mCommerce Transaction Value ($)
  • Total mCommerce Revenues ($)
  • Consolidated Mcommerce/Entertainment/Broadcast TV Revenues ($)
• ARPU Calculations
  • ARPU for Mobile Ticketing ($)
  • ARPU for Mobile Retail ($)
  • ARPU for Mobile Payments ($)
  • ARPU for Mobile Commerce ($)

List of Tables

All forecasts cover 2005-2010 and seven key regions: North America; South America; Western Europe; Japan; South Korea; Rest Asia Pacific; Rest of World.

• Table ES1: All Mobile Phone Users (m) Regional Forecast
• Table 1: Mobile Entertainment ($m) Regional Forecast
• Table 2: Broadcast Mobile TV Summary ($m) Regional Forecast
• Table 3: Mobile Phone Users (% ) Who Buy Tickets via Their Mobile Phone Regional Forecast
• Table 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast
• Table 5: Average Number of mTicketing Transactions per User per Year Regional Forecast
• Table 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast
• Table 7: Average mTicketing Transaction Value ($) Regional Forecast
• Table 8: Total mTicketing Revenues ($m). Regional Forecast
• Table 9: Mobile Phone Users (% ) Who Buy Retail Goods via Their Mobile Phone Regional Forecast
• Table 10: Mobile Phone Users (m) Who Buy Retail Goods via Their Mobile Phone Regional Forecast
• Table 11: Average Number of mRetail Transactions per User per Year Regional Forecast
• Table 12: Total Number of mRetail Transactions per Year (m) Regional Forecast
• Table 13: Average mRetail Transaction Value ($) Regional Forecast
• Table 14: Total mRetail Revenues ($m) Regional Forecast
• Table 15: Average Number of mCommerce Transactions per Mobile User per Year Regional Forecast
• Table 16: Total Number of mCommerce Transactions (m) per Year Regional Forecast
• Table 17: Average mCommerce Transaction Value ($) Regional Forecast
• Table 18: Total mCommerce Revenues ($m) Regional Forecast
• Table 19: Mobile Phone Users (% ) Who Make mPayments Regional Forecast
• Table 20: Mobile Phone Users (m) Who Make mPayments Regional Forecast
• Table 21: Average Number of mPayments per User per Year. Regional Forecast
• Table 22: Total Number of mPayments (m) per Year. Regional Forecast
• Table 23: Average mPayment Transaction Value ($) Regional Forecast
• Table 24: Total mPayment Revenues ($m) Regional Forecast
• Table 25: mTicketing ARPU ($) Regional Forecast
• Table 26: mRetail ARPU ($) Regional Forecast
• Table 27: mPayment ARPU ($) Regional Forecast
• Table 28: O verview of Forum Activity

List of Figures

All forecasts cover 2005-2010 and seven key regions: N orth America; South America; W estern Europe; Japan; South Korea; Rest Asia Pacific; Rest of World.

• Figure ES1: All Mobile Phone Users (m) Regional Forecast
• Figure 1: Mobile Entertainment ($m) Regional Forecast
• Figure 2: Broadcast Mobile TV Summary ($m) Regional Forecast
• Figure 3: East Japan Railways Suica Ticketing System
• Figure 4: Mobile Phone Users (m) Who Buy Tickets via Their Mobile Phone Regional Forecast
• Figure 5: Average Number of mTicketing Transactions per User per Year Regional Forecast
• Figure 6: Total Number of mTicketing Transactions per Year (m) Regional Forecast
• Figure 7: Total mTicketing Revenues ($m) Regional Forecast
• Figure 8: NTT DoCoMo and VISA PPI
• Figure 9: Coca Cola Vending Machine Authentication using 2D Barcode
• Figure 10: Mobile Phone Users (m) Who Buy Retail Goods via Their Mobile Phone Regional Forecast
• Figure 11: Average N umber of mRetail Transactions per User per Year Regional Forecast
• Figure 12: Total N umber of mRetail Transactions per Year (m) Regional Forecast
• Figure 13: Total mRetail Revenues ($m) Regional Forecast
• Figure 14: Average Number of mCommerce Transactions per Mobile User per Year Regional Forecast
• Figure 15: Total Number of mCommerce Transactions (m) per Year Regional Forecast
• Figure 16: Total mCommerce Revenues ($m) Regional Forecast
• Figure 17: mCommerce Payment Process
• Figure 18: Using SMS to Trigger Transactions
• Figure 19: H owe to Trade Using SMS
• Figure 20: SMS Rechargeable Stored Value Account
• Figure 21: Texas Instruments TI*RFID
• Figure 22: mCommerce Payment Process
• Figure 23: Mobile Phone Users (m) Who Make mPayments Regional Forecast
• Figure 24: Average Number of mPayments per User per Year. Regional Forecast
• Figure 25: Total Number of mPayments (m) Year. Regional Forecast
• Figure 26: Total mPayment Revenues ($m) Regional Forecast
• Figure 28: The MeT Router and Component Structure
• Figure 29: Example of Operas Sm
• Figure 31: HTC Universal running Microsoft Mobile 5.0
• Figure 32: Nokia 3220 NFC Shell
• Figure 33: ViVO tech NFC Phone Payment
• Figure 34: Example of a 1D Barcode
• Figure 35: Example of a 2D Barcode
• Figure 36: Example of a Japanese Q R Code
• Figure 37: Example of a Bango Spot
• Figure 39: The Q Pass Role in the Mcommerce Chain
• Figure 40: RSA Security SecurID architecture
• Figure 41: The Multi-functional SIM
• Figure 42: W hat is a Digital Certificate?
• Figure 43: HP iPAQ hx2755 with Fingerprint Scanner
• Figure 44: mTicketing ARPU ($) Regional Forecast
• Figure 45: mRetail ARPU ($) Regional Forecast
• Figure 46: mPayment ARPU ($) Regional Forecast
• Figure 47: mCommerce ARPU ($) Regional Forecast
• Figure 48: i-mode Timeline