Abstract
This extensive study presents the current and future opportunities for
portable tracking and navigation products and services in Western Europe from
2007 to 2012. The report contains a thorough analysis of three key product
areas: personal navigation devices; personal navigation software for handheld
computing devices; and mobile phones & wireless connected tracking devices &
services (for vehicles & people). The substantial 250 page report focuses on
navigation and tracking relative to terrestrial (mainly road) mapping
information and examines a number of technology issues associated with
providing location based services as well as competing tracking technologies
such as RFID. The report analyses integrated personal navigation solutions
(e.g. PNDs) as well as navigation solutions for portable computing devices,
Smartphones and mobile phones and third party traffic and travel information
services delivered by mobile phone. Furthermore, this methodical report also
covers developments in products for vehicle and person tracking applications
whilst providing a practical five year forecasting suite.
Key questions the report answers:
- Will PND' s continue to be the primary personal navigation product in
Western Europe though to 2012, or will mobile phone solutions take over?
- What proportion of PND sales revenues will be add-ons in Western Europe
and how will this change?
- Will on-board, or off-board personal navigation solutions for mobile
phones predominate in Western Europe?
- Which are the strongest country markets in Western Europe for personal
navigation and wireless tracking solutions?
- How will the growth of the wireless tracking market break down between
vehicle tracking and the tracking of people via their phones?
- How do RFID tracking solutions compete with GPS tracking and tracking via
cellular networks?
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