Mobile Financial Services Banking & Payment Markets 2007-2011

Glossary

Executive Summary

• Introduction
  • Mobile Payment Strategies
• Sector Focus
  • Banks Strategies & Markets
  • Handset Manufacturer Strategies & Markets
• Market Projections
  • Mobile Operator Strategies & Markets
    • Figure ES1: All Mobile Phone Users (m) Regional Forecast 2007-2011
    • Table ES1: All Mobile Phone Users (m) Regional Forecast 2007-2011
  • Mobile Payments
    • Figure ES2: Total M-Payment Transaction Value ($m) Regional Forecast 2007-2011
  • Mobile Banking
    • Figure ES3: Total Number of Mobile Banking Transactions (m) per Annum: Regional Forecast 2007-2011
  • The Total Mobile Financial Services Opportunity
    • Figure ES4: Total Mobile Phone Users (m) who use MFS: Regional Forecast 2007-2011
  • Conclusions

1. Mobile Financial Services Overview

• 1.1 Definitions
• 1.2 Classification
  • 1.2.1 Mobile Banking Classification
    • i. Mobile Financial Information Services
    • ii. Mobile Funds Transfer
    • iii. Mobile Bill Payment and Presentment (MBPP)
    • iv. Mobile Account Management and Customer Service
  • 1.2.2 Mobile Payment Classification
    • i. Remote Mobile Payment - RMP
    • ii. Physical Mobile Payment - PMP
• 1.3 Drivers & Constraints
  • Figure 1.1: Mobile Financial Services Drivers and Constraints
  • 1.3.1 Drivers
    • i. User Demand
    • ii. Cost Savings
    • iii. Increase in ARPU
    • iv. One-2-One Marketing
    • v. Enhanced Security
    • vi. First-time Access to Payments for Many in the Developing World
    • vii. Increase in Customer Retention for Mobile Operators-Lower Churn
    • viii. New Revenue Channel
    • ix. Enhanced Brand Image
  • 1.3.2 Constraints
    • i. Resistance from Operators
    • ii. Technology Standards
    • iii. Business Model Issues
    • iv. Financial Regulations & Legislation
    • v. Support Issues - Who Owns the Customer?
    • vi. Payment Transactions Costs for the Retailer
    • vii. Revenue Sharing Issues

2. Mobile Banking Markets

• 2.1 Introduction
• 2.2 How is Mobile Banking Delivered ?
  • 2.2.1 Messaging-based Mobile Banking
  • 2.2.2 Mobile Internet (WAP)
  • 2.2.3 Downloadable Application
  • 2.2.4 Categories for Mobile Banking
    • i. Mobile Financial Information Services
    • ii. Mobile Funds Transfer
    • iii. Mobile Bill Payment and Presentment (MBPP)
    • iv. Mobile Account Management and Customer Service
• 2.3 Application & Services
  • 2.3.1 Mobile Banking Applications & Services Examples
    • i. North America
      • a. Wachovia
      • b. MasterCard
      • c. Citibank
        • Figure 2.1: Citi Mobile Screen
      • d. Bank of America
        • Figure 2.2: Bank of America Mobile Screens
        • ii. South America
        • iii. Western Europe
        • iv. East Europe
        • v. Far East & China
        • vi. Indian Sub Continent
        • vii. Rest of Asia Pacific
          • Figure 4.3: GCash P2P Services
        • viii. Africa & Middle East
        • ix. Case Study
• 2.4 Key Vendors
  • 2.4.1 Acision and LogicaCM
  • 2.4.2 Bharti Telesoft
    • Figure 4.4: Bharti Telesoft mBanking Architecture
  • 2.4.3 Broca
  • 2.4.4 ClairMail
    • Figure 4.5: ClairMail Mobile Banking Solutions
  • 2.4.5. dotMobi
  • 2.4.6. Firethorn
  • 2.4.7 Fronde Anywhere
    • a. Case Study
      • The Challenge
      • The Solution
      • The Success
      • About Kiwibank
  • 2.4.8. mFoundry
    • Figure 2.6: mFoundry Spotlight Platform
  • 2.4.9. Monitise
  • 2.4.10 Sevenval
  • 2.4.11 Sybase and Sybase 365

3. Mobile Banking Forecasts

• 3.1 Definitions
• 3.2 Mobile Banking
  • 3.2.1 Users (Combined)
    • Table 3.1: Mobile Phone Users (% ) Who use Mobile Banking - Regional Forecast 2007-2011
    • Figure 3.1: Total Mobile Phone Users (m) Who use Mobile Banking - Regional Forecast 2007-2011
    • Table 3.2: Total Mobile Phone Users (m) Who use Mobile Banking - Regional Forecast 2007-2011
  • 3.2.2 Traffic (Combined)
    • Figure 3.2: Average Number of Mobile Banking Transactions Made per Mobile Banking user per Annum - Regional Forecast 2007-2011
    • Table 3.3: Average Number of Mobile Banking Transactions Made per Mobile Banking per annum Regional Forecast 2007-2011
    • Figure 3.3: Total Number of Mobile Banking Transactions (m) per Annum - Regional Forecast 2007-2011
    • Table 3.4: Total Number of Mobile Banking Transactions (m) per Annum - Regional Forecast 2007-2011
  • 3.2.3 Transaction Value (Combined)
    • Table 3.5: Average Mobile Banking Transaction Value ($) - Regional Forecast 2007-2011
    • Figure 3.4: Total Mobile Banking Transaction Value ($m) - Regional Forecast 2007-2011
    • Table 3.6: Total Mobile Banking Transaction Value ($m) - Regional Forecast 2007-2011
• 3.3 Mobile Financial Information Services
  • 3.3.1 Users
    • Table 3.7: Mobile Phone Users (% ) Who use Mobile Financial Information Services - Regional Forecast 2007-2011
    • Figure 3.5: Total Mobile Phone Users (m) Who use Mobile Financial Information Services - Regional Forecast 2007-2011
    • Table 3.8: Total Mobile Phone Users (m) who use Mobile Financial Information Services - Regional Forecast 2007-2011
  • 3.3.2 Traffic
    • Figure 3.6: Average Number of Mobile Financial Information Service Requests/Messages Made per MFS User per Annum - Regional Forecast 2007-2011
    • Table 3.9: Average Number of Mobile Financial Information Service Requests/messages Made per MFS User per Annum - Regional Forecast 2007-2011
    • Figure 3.6: Total Number of Mobile Financial Information Service Requests/messages per Annum (m) - Regional Forecast 2007-2011
    • Table 3.10: Total Number of Mobile Financial Information Service Requests/messages per Annum (m) - Regional Forecast 2007-2011
• 3.4 Mobile Funds Transfer
  • 3.4.1 Users
    • Table 3.11: Mobile Phone Users (% ) Who make Mobile Funds Transfers - Regional Forecast 2007-2011
    • Figure 3.7: Total Mobile Phone Users (m) Who make Mobile Funds Transfers - Regional Forecast 2007-2011
    • Table 3.12: Total Mobile Phone Users (m) who make Mobile Funds Transfers - Regional Forecast 2007-2011
  • 3.4.2 Traffic
    • Figure 3.8: Average Number of Mobile Funds Transfers Made per MFS User per Annum - Regional Forecast 2007-2011
    • Table 3.13: Average Number of Mobile Funds Transfers Made per MFS User per Annum - Regional Forecast 2007-2011
    • Figure 3.9: Total Number of Mobile Funds Transfers (m) Made per Annum - Regional Forecast 2007- 2011

4. Mobile Payment Markets

• 4.1 Introduction
• 4.2 Application & Services
  • 4.2.1 Remote Mobile Payment - RMP
    • i. Premium Rate SMS (PSM Goods)
      • a. Applications & Services Examples
        • North America
        • South America
        • Western Europe
        • Far East & China
      • b. Vendors
        • mBlox
        • Netsize
        • Sybase 365
        • 2B) Payment
    • a. Applications & Services Examples
    • b. Vendors
      • Valista
      • Trivnet
  • Mobile Web & WAP Billing
    • a. Applications & Services Examples
      • Western Europe
      • Rest of Asia Pacific
    • b. Vendors
      • Upaid
      • txtNation
    • c. Case Study
      • and Account Based Payment
        • Figure 4.2: Google Gpay Patent image
    • a. Applications & Services Examples
      • North America
      • Western Europe
      • Eastern Europe
      • Far East & China
      • Indian Sub Continent
    • b. Vendors
      • txtNation
      • ShopText
      • TxtOrder
  • v. Person-to-Person (P2P) Payment
    • a. Applications & Services Examples
      • North America
        • Figure 4.4: Obopay SMS P2P Service
      • Europe
      • Rest of Asia Pacific
      • Indian Sub Continent
      • Africa & Middle East
    • b. Vendors
  • 4.2.2 Physical Mobile Payment - PMP
    • i. Text & PIN
      • a. Applications & Services Examples
        • Western Europe
          • Figure 4.5: Mobile Payment Enabled Coca-Cola Vending Machine
        • Eastern Europe
        • Rest of Asia Pacific
          • Figure 4.6: TXT-a-Park in Operation in Wellington, New Zealand
      • b. Vendors
        • Fronde
          • ii. Wave & Pay
        • a. Applications & Services Examples
          • North America
            • Figure 4.7: NYC NFC Trial 2007
          • Western Europe
          • Far East & China
        • b. Vendors
          • Venyon
            • Figure 4.8: Venyon NFC OTA Service Offering
          • IN SIDE Contactless
          • NXP
          • ViVO tech
            • Figure 4.9: NFC-enabled Nokia 3220 Making a Contactless Transaction

5. Mobile Payments Forecasts

• 5.1 M-Payment Users
  • Table 5.1: Mobile Phone Users (% ) who make M-Payments - Regional Forecast 2007-2011
  • Figure 5.1: Total Mobile Phone Users (m) Who make Mobile Payments - Regional Forecast 2007-2011
  • Table 5.2: Total Mobile Phone Users (m) Who make Mobile Payments: Regional Forecast 2007-2011
• 5.2 M-Payment Traffic
  • Figure 5.2: Average Number of M-Payments Made per M-Payments User per Annum - Regional Forecast 2007-2011
  • Table 5.3: Average Number of M-Payments Made per M-Payments User per Annum Regional Forecast 2007-2011
  • Figure 5.3: Total Number of M-Payment Transactions per Annum (m) Regional Forecast 2007-2011
  • Table 5.4: Total Number of M-Payment Transactions per Annum (m) Regional Forecast 2007-2011
• 5.3 M-Payment Transaction Value
  • Table 5.5: Average M-Payment Transaction Value ($) - Regional Forecast 2007-2011
  • Figure 5.4: Total M-Payment Transaction Value ($m) Regional Forecast 2007-2011
  • Table 5.6: Total M-Payment Transaction Value ($m). Regional Forecast 2007-2011
  • Figure 5.5: Average M-Payment Transaction Value per M-Payment User per Annum ($) Regional Forecast 2007-2011
  • Table 5.7: Average M-Payment Transaction Value per M-Payment User per Annum ($) Regional Forecast 2007-2011

6. Mobile Financial Services: Strategies & Markets

• 6.1 Mobile Operators
  • 6.1.1 Introduction
  • 6.1.2 Revenue Problems
    • i. Falling Voice Revenues
    • ii. Margin Squeeze
    • iii. Revenue Substitution & Cannibalisation Issues
    • iv. Increase in Data ARPU
  • 6.1.3 Revenue Opportunities
    • i. How Do Operators Make Money Out of MFS?
    • ii. Mobile Operators as MFS Provider -Taking on the Banks
    • iii. Co-operation in the MFS Ecosystem - Revenue Sharing
  • 6.1.4 An Operator-Led Payment Alternative to PSMS
  • 6.1.5 GSM Association ‘Pay-Buy Mobile' Initiative
  • 6.1.6 Challenges
    • i. Nightmare Scenario - Operators Left Out in the Cold
• 6.2 Financial Institutions
  • 6.2.1 Introduction
  • 6.2.2 Cost Savings from Delivering Banking Services to the ‘Fourth Screen'
  • 6.2.3 One-2-One Marketing
  • 6.2.4 Mobile Payments - An End to Cash?
  • 6.2.5 Legislation
• 6.3 Handset Manufacturers
  • 6.3.1 Introduction
  • 6.3.2 Strategy & Market
  • 6.3.3 NFC Handset Forecast
• 6.4 New Entrants
  • 6.4.1 Introduction
  • 6.4.2 Drivers
    • i. Retailers and Consumers Unhappy With Existing Payment and Remittance Fees
    • ii. Designing an MFS Application Specifically for a Mobile
    • iii. Large Market - “The Great Underbanked ”
  • 6.4.3 Constraints
  • 6.4.4 Markets

7. Mobile Financial Services Forecasts

• 7.1 Mobile Financial Services Forecasts
  • 7.1.1 Mobile Financial Services (MFS) Forecasts
  • 7.1.2 MFS Users
    • Table 7.1: Mobile Phone Users (% ) who use MFS: Regional Forecast 2007-2011
    • Figure 7.1: Total Mobile Phone Users (m) who use MFS - Regional Forecast 2007-2011
    • Table 7.2: Total Mobile Phone Users (m) who use MFS: Regional Forecast 2007-2011
  • 7.1.3 Mobile Financial Services Traffic
    • Figure 7.2: Average Number of MFS Transactions Made per MFS User per Annum - Regional Forecast 2007-2011
    • Table 7.3: Average Number of MFS Transactions made per MFS User per Annum: Regional Forecast 2007-2011.
    • Table 7.4: Total Number of MFS Transactions per Annum (m) - Regional Forecast 2007-2011
  • 7.1.4 Mobile Financial Services Transaction Value
    • Table 7.5: Average MFS Transaction Value ($) - Regional Forecast 2007-2011
    • Figure 7.4: Total MFS Transaction Value ($m) - Regional Forecast 2007-2011
    • Table 7.6: Total MFS Transaction Value ($m) - Regional Forecast 2007-2011

8. Standards & Forums

• 8.1 Introduction
• 8.2 Who is Doing What?
  • Table 8.1: Overview of Forum Activity
  • 8.2.1 dotMobi
  • 8.2.2 ETSI
    • i. Members
  • 8.2.3 The GSM Association
    • i. Members
  • 8.2.4 International Organisation for Standards (ISO)
    • i. Members
  • 8.2.5 Mobey Forum
    • i. Members
  • 8.2.6 Mobile Payment Forum
    • i. Members
  • 8.2.7 NFC Forum
    • i. Members
  • 8.2.8 Open Mobile Alliance (OMA)
    • i. Members