2.6. Entertainment & Events Mobile Ticketing Forecasts
2.6.1 Entertainment & Events Mobile Ticketing Users
Table 2.19: Mobile Phone Users (%) who use Entertainment & Events
Mobile Ticketing: Regional Forecast 2007-2011
Figure 2.13: Total Mobile Phone Users (m) Who Use Entertainment &
Events Mobile Ticketing: Regional Forecast 2007-2011
Table 2.20: Total Mobile Phone Users (m) Who Use Entertainment &
Events Mobile Ticketing: Regional Forecast 2007-2011
2.6.2 Entertainment & Events Mobile Ticketing Traffic
Figure 2.14: Average Number of Entertainment & Events Mobile Ticketing
Transactions made per Mobile Ticketing User per Annum: Regional Forecast
2007-2011
Table 2.21: Average Number of Entertainment & Events Mobile Ticketing
Transactions Made per Mobile Ticketing User per Annum: Regional Forecast
2007-2011
Figure 2.15: Total Number of Entertainment & Events Mobile Ticketing
Transactions (m) per Annum: Regional Forecast 2007-2011
Table 2.22: Total Number of Entertainment & Events Mobile Ticketing
Transactions (m) per Annum: Regional Forecast 2007-2011
2.6.3 Entertainment and Sporting Events Mobile Ticketing Value
Table 2.23: Average Entertainment & Events Mobile Ticketing
Transaction Value ($): Regional Forecast 2007-2011
Figure 2.16: Total Entertainment & Events Mobile Ticketing Transaction
($m): Regional Forecast 2007-2011
Table 2.24: Total Entertainment & Events Mobile Ticketing Transaction
($m): Regional Forecast 2007-2011
3. Mobile Coupons & Forecasts
3.1 Introduction
3.2 Definition
3.3 Technology
3.4 Drivers & Constraints
Figure 3.1: Mobile Coupons; Summary of Market Drivers & Constraints
3.4.1 Drivers
i. User Demand
ii. Cost Savings
iii. Increase in ARPU
iv. One-2-One Marketing
v. Increase in Customer Retention for Mobile Operators - Lower Churn
vi. Environmental
vii. Higher Conversion Rates
viii. Mobile Value Added Services (MVAS)
ix. Reduced Fraud
3.4.2 Constraints
i. Participation of Retailers
ii. How to Manage the Coupon on the Phone?
iii. MMS Issues
iv. Mobile Barcode Reading Issues
v. Operator Left Out in the Cold
vi. Availability of NFC Handsets and Terminals
3.5 Application & Services
3.5.1 Applications & Services Examples
i. North America
Figure 3.2: Cellfire Website Showing Available Coupons
b. West Europe
c. Far East & China
3.6 Market Forecasts
3.6.1 Mobile Coupon Forecasts
i. Mobile Coupon Users
Table 3.1: Mobile Phone Users (%) Who Use Mobile Coupons: Regional
Forecast 2007-2011
Figure 3.3: Total Mobile Phone Users (m) Who Use Mobile Coupons:
Regional Forecast 2007-2011
Table 3.2: Total Mobile Phone Users (m) Who Use Mobile Coupons:
Regional Forecast 2007-2011
ii. Mobile Coupon Traffic
Figure 3.4: Average Number of Mobile Coupon Transactions Made per
Mobile Coupon User per Annum: Regional Forecast 2007-2011
Table 3.3: Average Number of Mobile Coupon Transactions made per
Mobile Coupon User per Annum: Regional Forecast 2007-2011
Figure 3.5: Total Number of Mobile Coupon Transactions (m) per
Annum: Regional Forecast 2007-2011
Table 3.4: Total Number of Mobile Coupon Transactions (m) per Annum:
Regional Forecast 2007-2011
iii. Mobile Coupon Transaction Value
Table 3.5: Average Mobile Coupon Transaction Value ($): Regional
Forecast 2007-2011
Figure 3.6: Total Mobile Coupon Transaction Value ($m): Regional
Forecast 2007-2011
Table 3.6: Total Mobile Coupon Transaction Value ($m): Regional
Forecast 2007-2011
4. Mobile Ticketing & Coupon Vendors
4.1 Introduction
4.2 Vendors
4.2.1 ActiveMedia
Figure 4.1: RAPOS Platform
Figure 4.2: ActiveMedia Technology Mobile Ticketing Lifecycle
4.2.2 bCODE
Figure 4.3: The bCODE MediaHub 200
4.2.3 Cellfire
Figure 4.4: Cellfire Mobile Coupon Process
4.2.4 Gavitec
i. EXIO
Figure 4.5: Gavitec EXIO Module
ii. MD-20
Figure 4.7: The Gavitec MD-20 OEM Code Reader
iii. Lavasphere
Figure 4.7: Gavitec Lavasphere Software Product
4.2.5 The Light Agency (Shop Scan Save)
4.2.6 Mobiqa
Figure 4.8: Mobiqa Mobile Ticket on a Mobile Phone
4.2.7 Parkmobile
4.2.8 Swiftpass
Figure 4.9: Mobile Ticketing at The Eden Project
5. Mobile Ticketing & Coupons: Strategies & Markets
5.1 Introduction
5.2 Transport Operators Strategies & Markets
5.2.1Introduction
i. Air Travel Strategy - IATA Simplifying the Business Programme
ii. The Market for Ticketing in Air Travel
iii. Rail Travel Strategy
iv. The Market for Ticketing in Rail Travel
5.3 Sporting Event Owners Strategies & Markets
5.3.1 Sporting Event Owners Strategy
5.3.2 The Market for Ticketing in Sporting Events
5.4 Entertainment & Event Organisers Strategies & Markets
5.4.1 Entertainment & Event Organisers Strategy
5.4.2 The Market for Ticketing in Entertainment & Events
5.5 Retailers Strategies & Markets
5.5.1 Retailers Strategy
5.5.2 The Market for Coupons with Retailers
5.6 Handset Manufacturer Strategies & Markets
5.7 Mobile Operator Strategies & Markets
5.7.1 Revenue Problems
i. Falling Voice Revenues
ii. Margin Squeeze
iii. Revenue Substitution & Cannibalisation Issues
iv. Increase in Data ARPU
5.7.2 Revenue Opportunities
i. How Do Operators Make Money Out of Mobile Ticketing and Mobile
Coupons?
6. Standards & Forums
6.1 Introduction
6.1.1 Who is Doing What?
Table 6.1: Overview of Forum Activity
6.2 Association of Train Operating Companies (ATOC)
6.2.1 Members
6.3 ETSI
6.3.1 Members
6.4 The GSM Association
6.4.1 Members
6.5 International Air Travel Association (IATA)
6.5.1 Members
6.6 International Organisation for Standards (ISO)
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