Table of Contents
Glossary
Executive Summary
- Factors Driving Mobile Search and Discovery
- Figure ES.1: Mobile Search and Discovery Drivers & Constraints
- Growth in Mobile Subscriber Numbers and Mobile Broadband Capability
- Table ES.1: Growth in the Global Mobile Subscriber Base (m), by
Technology, 2008 - 2013
- Figure ES.2: Growth in the Global Mobile Subscriber Base (m), by
Technology, 2008 - 2013
- Usability and Ease of Internet Access
- Web 2.0 and the Growth of Social Networking and “Sharing”
- Breakdown of Operator Walled Gardens
- Pricing
- Growth of Mobile Advertising
- Brand Impetus
- The Global Market for Mobile Search and Discovery
- Table ES.2: Growth in Total Number of Mobile Searches (m), By Type of
Search, 2008 - 2013
- Figure ES.3: Growth in Total Number of Mobile Searches (m), by Type of
Search, 2008 - 2013
- Table ES.3: Growth in Total Mobile Search Revenue ($m), By Type of
Search, 2008 - 2013
- Figure ES.4: Growth in Total Mobile Search Revenue ($m), by Type of
Search, 2008 - 2013
- Table ES.4: Growth in Total Mobile Search Revenue ($m), by Source
(Advertising and Charges), 2008 - 2013
- Figure ES.5: Growth in Total Mobile Search Revenue ($m), by Source
(Advertising and Charges), 2008 - 2013
- Table ES.5: Growth in Total Number of Mobile Searches (m), by Region,
2008 - 2013
- Figure ES.6: Growth in Total Number of Mobile Searches (m), by Region,
2008 - 2013
- Table ES.6: Growth in Total Mobile Search Revenue ($m), by Region, 2008
- 2013
- Figure ES.7: Growth in Total Mobile Search Revenue ($m), by Region, 2008
- 2013
- Report Definitions
1. Mobile Internet
- 1.1 Mobile Internet
- 1.1.1 Mobile Internet Environments
- 1.1.2 dotMobi Domain
- 1.1.3 Mobile Browsers
- i. Opera Software
- a. Company
- b. Products and Services
- Figure 1.2: Opera Mini 4.0 Screenshots
- ii. Openwave
- a. Company
- b. Products & Services
- iii. Danger Inc
- a. Company
- b. Technology, Products & Services
- Figure 1.3: Danger Service Delivery Architecture
- Figure 1.4: T-Mobile Sidekick LX
- 1.1.4 Qualcomm
- i. Company
- ii. QIS Products and Services
- a. uiOne
- Figure 1.5: uiOne and deliveryOne in a Complete UI Solution
- b. deliveryOne
- c. QPoint
- iii. Other Enabling Technologies
- Figure 1.6: gpsOne in Operation in an A-GPS Mode
- 1.2 Searching The Internet
- 1.2.1 Searching the Internet/Mobile Internet
- Figure 1.7: Simplified View of the Search Process
- i. Web Crawling
- ii. Indexing
- iii. Ranking
- iv. Presenting
- 1.2.2 Requirements of Mobile Search and Discovery
- i. Handset Limitations
- ii. Mobile Search Query Entry
- iii. Mobile User Behaviour
- iv. Privacy and Copyright Issues
- v. Access Control
- a. SafeSearch
- b. Operator Self Regulation
- c. International Regulation
2. Global Market for Mobile Search
- 2.1 Definitions
- 2.1.1 Search Categories
- 2.1.2 Geographic Regions
- 2.1.3 Overall Forecast Methodology
- Figure 2.1: Mobile Search Forecast Methodology
- 2.2 Factors Driving Mobile Search and Discovery
- Figure 2.2: Mobile Search and Discovery Drivers and Constraints
- 2.2 Global Market for Mobile Search
- Table 2.1: Growth in the Global Mobile Subscriber Base (m), by
Technology, 2008 - 2013
- Figure 2.3: Growth in the Global Mobile Subscriber Base (m), by
Technology, 2008 - 2013
- Table 2.2: Growth in Total Number of Mobile Searches, by Type of Search
(m), 2008 - 2013
- Figure 2.4: Growth in Total Number of Mobile Searches, by Type of Search
(m), 2008 - 2013
- Table 2.3: Growth in Total Mobile Search Revenue, by Type of Search
($m), 2008 - 2013
- Figure 2.5: Growth in Total Mobile Search Revenue, by Type of Search
($m), 2008 - 2013
- Table 2.4: Growth in Total Mobile Search Revenue, by Source ($m)
(Advertising and Data Charges), 2008 - 2013
- Figure 2.6: Growth in Total Mobile Search Revenue, by Source ($m)
(Advertising and DataCharges), 2008 - 2013
- Table 2.5: Growth in Total Mobile Search Advertising Revenue, by Type of
Search ($m),2008 - 2013
- Figure 2.7: Growth in Total Mobile Search Advertising Revenue, by Type
of Search ($m), 2008 - 2013
- Table 2.6: Growth in Total Mobile Search Data Revenue, by Type of Search
($m), 2008 - 2013
- Figure 2.8: Growth in Total Mobile Search Data Revenue, by Type of
Search ($m), 2008 - 2013
- 2.3 Regional Market Breakdown
- Table 2.7: Growth in Total Number of Mobile Searches, by Region (m),
2008 - 2013
- Figure 2.9: Growth in Total Number of Mobile Searches, by Region (m),
2008 - 2013
- Table 2.8: Growth in Total Mobile Search Revenue, by Region ($m), 2008 -
2013
- Figure 2.10: Growth in Total Mobile Search Revenue($m), by Region, 2008
- 2013
- Table 2.9: Growth in Total Mobile Search Advertising Revenue ($m), by
Region, 2008 - 2013
- Figure 2.11 Growth in Total Mobile Search Advertising Revenue ($m), by
Region, 2008 - 2013
- Table 2.10: Growth in Total Mobile Search Data Revenue ($m), by Region,
2008 - 2013
- Figure 2.12: Growth in Total Mobile Search Data Revenue ($m), by Region,
2008 - 2013
- 2.4 Analysis of Regional Markets
- 2.4.1 North America
- Table 2.11: Growth in North American Mobile Subscriber Base (m), 2008
- 2013
- Table 2.12: Growth in North American Mobile Search Users by Type of
Search (m), 2008 - 2013
- Table 2.13: Growth in Number of North American Mobile Searches by Type
of Search (m), 2008 - 2013
- Figure 2.13: Growth in Number of North American Mobile Searches by
Type of Search(m), 2008 - 2013
- Table 2.14: Growth in North American Mobile Search Revenue, by Type of
Search ($m), 2008 - 2013
- Figure 2.14: Growth in North American Mobile Search Revenue, by Type
of Search($m), 2008 - 2013
- 2.4.2 Latin America
- Table 2.15: Growth in Latin American Mobile Subscriber Base (m), 2008
- 2013
- Table 2.16: Growth in Latin American Mobile Search Users (m) by Type
of Search, 2008 - 2013
- Table 2.17: Growth in Number of Latin American Mobile Searches (m), by
Type of Search, 2008 - 2013
- Figure 2.15: Growth in Number of Latin American Mobile Searches (m),
by Type of Search, 2008 - 2013
- Table 2.18: Growth in Latin American Mobile Search Revenue ($m), by
Type of Search, 2008 - 2013
- Figure 2.16: Growth in Latin American Mobile Search Revenue($m), by
Type of Search, 2008 - 2013
- 2.4.3 Western Europe
- Table 2.19: Growth in the Western European Mobile Subscriber Base (m),
2008 - 2013
- Table 2.20: Growth in Western European Mobile Search Users (m), by
Type of Search, 2008 - 2013
- Table 2.21: Growth in Number of Western European Mobile Searches (m),
by Type of Search, 2008 - 2013
- Figure 2.17: Growth in Number of Western European Mobile Searches (m),
by Type of Search, 2008 - 2013
- Table 2.22: Growth in Western European Mobile Search Revenue ($m), by
Type of Search, 2008 - 2013
- Figure 2.18: Growth in Western European Mobile Search Revenue ($m), by
Type of Search, 2008 - 2013
- 2.4.4 Eastern Europe
- Table 2.23: Growth in the Eastern European Mobile Subscriber Base (m),
2008 - 2013
- Table 2.24: Growth in Eastern European Mobile Search Users (m), by
Type of Search, 2008 - 2013
- Table 2.25: Growth in Number of Eastern European Mobile Searches (m),
by Type of Search, 2008 - 2013
- Figure 2.19: Growth in Number of Eastern European Mobile Searches (m),
by Type of Search, 2008 - 2013
- Table 2.26: Growth in Eastern European Mobile Search Revenue ($m), by
Type of Search, 2008 - 2013
- Figure 2.20: Growth in Eastern European Mobile Search Revenue ($m), by
Type of Search, 2008 - 2013
- 2.4.5 Far East & China
- Table 2.27: Growth in the Far East & China Mobile Subscriber Base (m),
2008 - 2013
- Table 2.28: Growth in Far East & China Mobile Search Users, by Type of
Search (m), 2008 - 2013
- Table 2.29: Growth in Numbers of Far East & China Mobile Searches, by
Type of Search, 2008 - 2013 (m)
- Figure 2.21: Growth in Numbers of Far East & China Mobile Searches
(m), by Type of Search, 2008 - 2013
- Table 2.30: Growth in Far East & China Mobile Search Revenue ($m), by
Type of Search, 2008 - 2013
- Figure 2.22: Growth in Far East & China Mobile Search Revenue ($m), by
Type of Search, 2008 - 2013
- 2.4.6 Indian Sub Continent
- Table 2.31: Growth in the Indian Sub Continent Mobile Subscriber Base
(m), 2008 - 2013
- Table 2.32: Growth in Indian Sub Continent Mobile Search Users (m), by
Type of Search, 2008 - 2013
- Table 2.33: Growth in Indian Sub Continent Mobile Searches (m), by
Type of Search, 2008 - 2013
- Figure 2.23: Growth in Indian Sub Continent Mobile Searches (m), by
Type of Search, 2008 - 2013
- Table 2.34: Growth in Indian Sub Continent Mobile Search Revenue ($m),
by Type of Search, 2008 - 2013
- Figure 2.24: Growth in Indian Sub Continent Mobile Search Revenue
($m), by Type of Search, 2008 - 2013
- 2.4.7 Rest of Asia Pacific
- Table 2.35: Growth in the Rest of Asia Pacific Mobile Subscriber Base
(m), 2008 - 2013
- Table 2.36: Growth in the Rest of Asia Pacific Mobile Search Users
(m), by Type of Search, 2008 - 2013
- Table 2.37: Growth in the Rest of Asia Pacific Mobile Searches (m), by
Type of Search, 2008 - 2013
- Figure 2.25: Growth in Rest of Asia Pacific Mobile Searches (m), by
Type of Search, 2008 - 2013
- Table 2.38: Growth in Rest of Asia Pacific Mobile Search Revenue ($m),
by Type of Search, 2008 - 2013
- Figure 2.26: Growth in Rest of Asia Pacific Mobile Search Revenue
($m), by Type of Search, 2008 - 2013
- 2.4.8 Africa and the Middle East
- Table 2.39: Growth in the Africa & Middle East Mobile Subscriber Base
(m), 2008 - 2013
- Table 2.40: Growth in Africa & Middle East Mobile Search Users (m), by
Type of Search, 2008 - 2013
- Table 2.41: Growth in Africa & Middle East Mobile Searches (m), by
Type of Search, 2008 - 2013
- Figure 2.27: Growth in Africa & Middle East Mobile Searches (m), by
Type of Search, 2008 - 2013
- Table 2.42: Growth in Africa & Middle East Mobile Search Revenue ($m),
by Type of Search, 2008 - 2013
- Figure 2.28: Growth in Africa & Middle East Mobile Search Revenue
($m), by Type of Search, 2008 - 2013
3. Mobile General Web Search and Mobile On Device Search
- 3.1 Global Market for Mobile General Web Search
- 3.1.1 Mobile General Web
- Table 3.1: Proportion of Subscribers (%) that use General Web Search
from a Mobile, by Region, 2008 - 2013
- Table 3.2: Growth in Global Mobile General Web Search Users (m), by
Region, 2008 - 2013
- Figure 3.1: Growth in Global Mobile General Web Search Users (m), by
Region, 2008 - 2013
- 3.1.2 Number of Web Searches
- Table 3.3: Average Number of General Web Searches from a Mobile (%),
Per Active User, by Region, 2008 - 2013
- Table 3.4: Growth in Number of Global Mobile General Web Searches (m),
by Region, 2008 - 2013
- Figure 3.2: Growth in Number of Global Mobile General Web Searches
(m), by Region, 2008 - 2013
- 3.1.3 Ads or Sponsored Links
- Table 3.5: Global Mobile General Web Searches with Ads or Sponsored
Links (%), by Region, 2008 - 2013
- Table 3.6: Growth in Number of Global Mobile General Web Searches with
Ads or Sponsored Links (m), by Region, 2008 - 2013
- Figure 3.3: Growth in Number of Global Mobile General Web Searches
with Ads or Sponsored Links (m), by Region, 2008 - 2013
- Table 3.7: Ad/Link Response Rates to Mobile General Web Searches (%),
by Region, 2008 - 2013
- i. Advertising Spend and Revenues
- Table 3.8: Estimates of Spend Per Ad for Mobile General Web Searches
($), by Region, 2008 - 2013
- Table 3.9: Growth in Advertising Revenue from Global Mobile General
Web Search ($) by Region, 2008 - 2013
- Figure 3.4: Growth in Advertising Revenue from Global Mobile General
Web Search ($) by Region, 2008 - 2013
- 3.1.4 Data Traffic Revenues
- Table 3.10: Charges for Mobile General Web Searches ($), by Region,
2008 - 2013
- Table 3.11: Growth in Data Charge Revenue from Global Mobile General
Web Search ($m), by Region, 2008 - 2013
- Figure 3.5: Growth in Data Charge Revenue from Global Mobile General
Web Search ($m), by Region, 2008 - 2013
- 3.1.5 General Web Search Revenues
- Table 3.12: Growth in Total Revenue from Global Mobile General Web
Search ($m), by Region, 2008 - 2013
- Figure 3.6: Growth in Total Revenue from Global Mobile General Web
Search ($m), by Region, 2008 - 2013
- Table 3.13: Revenue Split (Advertising & Data Charges) for Global
Mobile General Web Search ($m), by Region, 2008 - 2013
- Figure 3.7: Revenue Split (Advertising & Data Charges) for Global
Mobile General Web Search ($m), by Region, 2008 - 2013
- Table 3.14: Annual ARPU (Advertising & Data Charges) for Global Mobile
General Web Search ($), by Region, 2008 - 2013
- 3.2 Leading Players in the Mobile Web Search Market
- 3.2.1 Google
- i. Company
- Table 3.15: Google Revenue and Net Income Growth ($ m), 2002-2007
- ii. Technology & Products
- iii. Google Mobile
- Figure 3.8: Google Mobile Seach Initial Screen
- iv. Google AdSense
- v. Android
- 3.2.2 Yahoo!
- Table 3.15: Yahoo! Revenue and Net Income Growth ($m), 2002-2007
- i. Yahoo! Mobile
- 3.3 Global Market for Mobile On Device Search
- 3.3.1 Introduction
- 3.3.2 Mobile On Device Search Users
- Table 3.16: Proportion of Subscribers that use On Device Search on a
Mobile (%), by Region, 2008 - 2013
- Table 3.17: Growth in Global Mobile On device Search Users (m) by
Region, 2008 - 2013
- Figure 3.9: Growth in Global Mobile On-device Search Users (m), by
Region, 2008 - 2013
- 3.3.3 Number of On Device Searches
- Table 3.18: Average Number of On Device Searches on a Mobile (%), Per
Active User, by Region, 2008 - 2013
- Table 3.19: Growth in Number of Global Mobile On Device Searches (m),
by Region, 2008 - 2013
- Figure 3.10: Growth in Number of Global Mobile On Device Searches (m),
by Region, 2008 - 2013
- 3.4 Leading Players in the On-Device Mobile Search Market
- 3.4.1 Nokia
- i. Company
- ii. Strategy, Products & Services
- Figure 3.11: Nokia Ovi Schematic
- Figure 3.12: Nokia N82 and E51
4. Mobile Local Search
- 4.1 Mobile Positioning Technologies
- 4.1.1 Different Positioning Technologies
- Table 4.1: Comparison of Mobile Positioning Technologies
- 4.1.2 Using Mobile Phones for Location and Positioning
- 4.1.3 Location Middleware
- 4.2 Global Market for Mobile Local Search
- 4.2.1 Local Search - the Leading Markets
- 4.2.2 Demand for Local Search from a Mobile
- Table 4.2: Estimates of the Proportion of Subscribers that use Local
Search from a Mobile (%), by Region, 2008 - 2013
- Table 4.3: Growth in Global Mobile Local Search Users, by Region (m),
2008 - 2013
- Figure 4.1: Growth in Global Mobile Local Search Users, by Region (m),
2008 - 2013
- Table 4.4: Estimates of Average Number of Local Searches from a
Mobile, Per Active User (%), by Region, 2008 - 2013
- Table 4.5: Growth in Number of Global Mobile Local Searches (m), by
Region, 2008 - 2013
- Figure 4.2: Growth in Number of Global Mobile Local Searches (m), by
Region, 2008 - 2013
- 4.2.3 Local Searches with Ads or Sponsored Links
- Table 4.6: Proportion of Global Mobile Local Searches with Ads or
Sponsored Links (%), by Region, 2008 - 2013
- Table 4.7: Growth in Number of Global Mobile Local Searches with Ads
or Sponsored Links (m), by Region, 2008 - 2013
- Figure 4.3: Growth in Number of Global Mobile Local Searches with Ads
or Sponsored Links (m), by Region, 2008 - 2013
- 4.2.4 Ad/Link Response Rates
- Table 4.8: Ad/Link Response Rates to Mobile Local Searches (%), by
Region, 2008 - 2013
- 4.2.5 Ad Spend
- Table 4.9: Spend Per Ad for Mobile Local Searches ($), by Region, 2008
- 2013
- 4.2.6 Advertising Revenues
- Table 4.10: Growth in Advertising Revenue from Global Mobile Local
Search ($m), by Region, 2008 - 2013
- Figure 4.4: Growth in Advertising Revenue from Global Mobile Local
Search ($m) by Region, 2008 - 2013
- 4.2.7 Data Charges
- Table 4.11: Data Charges for Mobile Local Searches ($), by Region,
2008 - 2013
- Table 4.12: Growth in Data Charge Revenue from Global Mobile Local
Search ($m), by Region, 2008 - 2013
- Figure 4.5: Growth in Data Charge Revenue from Global Mobile Local
Search ($m), by Region, 2008 - 2013
- 4.2.8 Mobile Local Search Revenues
- Table 4.13: Growth in Total Revenue from Global Mobile Local Search
($m), by Region, 2008 - 2013
- Figure 4.6: Growth in Total Revenue from Global Mobile Local Search
($m), by Region, 2008 - 2013
- Table 4.14: Revenue Split (Advertising & Data Charges) for Global
Mobile Local Search ($m), by Region, 2008 - 2013
- Figure 4.7: Revenue Split (Advertising & Data Charges) for Global
Mobile Local Search ($m), by Region, 2008 - 2013
- Table 4.15: Annual ARPU (Advertising & Data Charges) for Global Mobile
Local Search ($), by Region, 2008 - 2013
- 4.3 Suppliers in Local Search
- 4.3.1 Seeker Wireless
- i. Company
- ii. Technology and Products
- Figure 4.8: SeekerZone Solution Schematic
- 4.3.2 Telecommunications Systems Inc
- i. Company
- ii. Products and Services
- Figure 4.9: End-to-End Mobile Location-Based Application Delivery
Using TCS Xypoint Location Platform
- iii. Customers and Partners
- iv. Future
- 4.3.3 TruePosition Inc
- i. Background and Strategy
- ii. Services and Technology
- Figure 4.10: TruePosition' s End-to-End Location Solution
- iii. Local Search
- 4.3.4 m-spatial
- i. Company
- ii. Technology and Products
- Figure 4.11: m-spatial Local Search and Share Schematic
- Table 4.16: m-spatial Mobile Local Search Index Top UK Local Search
Categories
- 4.3.5 Mobile Commerce
- i. Company
- ii. Products and Services
- iii. Customers, Partners and Channels
- iv. Future
- 4.3.6 mobilePeople
- i. Company
- ii. Products
- Figure 4.12: mobilePeople' s “Liquid” Mobile Local Search
and Advertising Platform
- 4.3.7 mxData
- i. Company
- ii. Products
- Figure 4.13: metroTV in an Integrated Transport Related Public
Information Service
5. Mobile Content Search and Discovery
- 5.1 Global Market for Mobile On Portal Content Search
- 5.1.1 Introduction
- 5.1.2 Demand for Content Search from a Mobile
- Figure 5.1: Total Revenues from Mobile Entertainment. Product Split
2007-2012
- Table 5.1: Proportion of Subscribers that use On Portal Content Search
from a Mobile (%), by Region, 2008 - 2013
- Table 5.2: Growth in Global Mobile On-Portal Content Search Users (m)
by Region, 2008 - 2013
- Figure 5.2: Growth in Global Mobile On Portal Content Search Users (m)
by Region, 2008 - 2013
- Table 5.3: Average Number of On Portal Content Searches from a Mobile,
Per Active User (%) by Region, 2008 - 2013
- Table 5.4: Growth in Number of Global Mobile On Portal Content
Searches (m) by Region, 2008 - 2013
- Figure 5.3: Growth in Number of Global Mobile On Portal Content
Searches (m), by Region, 2008 - 2013
- 5.1.3 Content Searches with Ads or Sponsored Links
- Table 5.5: The Proportion of Global Mobile On Portal Content Searches
with Ads or Sponsored Links (%) by Region, 2008 - 2013
- Table 5.6: Growth in Number of Global Mobile On Portal Content
Searches with Ads or Sponsored Links (m) by Region, 2008 - 2013
- Figure 5.4: Growth in Number of Global Mobile On Portal Content
Searches with Ads or Sponsored Links (m) by Region, 2008 - 2013
- 5.1.4 Ad/Link Response Rates
- Table 5.7: Ad/Link Response Rates to Mobile On Portal Content Searches
(%), by Region, 2008 - 2013
- 5.1.5 Ad Spend
- Table 5.8: Spend Per Ad for Mobile On Portal Content Searches($) by
Region, 2008 - 2013
- 5.1.6 Advertising Revenues
- Table 5.9: Growth in Advertising Revenue from Global Mobile On Portal
Content Search ($m) by Region, 2008 - 2013
- Figure 5.5: Growth in Advertising Revenue from Global Mobile On Portal
Content Search ($m) by Region, 2008 - 2013
- 5.1.7 Data Charges
- Table 5.10: Data Charges for Mobile On Portal Content Searches ($), by
Region, 2008 - 2013
- Figure 5.6: Growth in Data Charge Revenue from Global Mobile On Portal
Content Search ($m) by Region, 2008 - 2013
- Table 5.11: Growth in Data Charge Revenue from Global Mobile On Portal
Content Search ($m) by Region, 2008 - 2013
- 5.1.8 Content Search Revenues
- Table 5.12: Growth in Total Revenue from Global Mobile On Portal
Content Search ($m) by Region, 2008 - 2013
- Figure 5.7: Growth in Total Revenue from Global Mobile On Portal
Content Search ($m) by Region, 2008 - 2013
- Table 5.13: Revenue Split (Advertising & Data Charges) for Global
Mobile On Portal Content Search ($m) by Region, 2008 - 2013
- Figure 5.8: Revenue Split (Advertising & Data Charges) For Global
Mobile On Portal Content Search ($m) by Region, 2008 - 2013
- 5.1.9 Average Revenue per User
- Table 5.14: Annual ARPU (Advertising & Data Charges) for Global Mobile
On Portal Content Search ($), by Region, 2008 - 2013
- 5.2 Global Market for Mobile Off Portal Content Search
- 5.2.1 Demand for Off Portal Content Search
- Table 5.15: Estimates of the Proportion of Subscribers that do Off
Portal Content Search from a Mobile (%) by Region, 2008 - 2013
- Table 5.16: Growth in Global Mobile Off Portal Content Search Users
(m) by Region, 2008 - 2013
- Figure 5.9: Growth in Global Mobile Off Portal Content Search Users
(m) by Region, 2008 - 2013
- Table 5.17: Estimates of Average Number of Mobile Off Portal Content
Searches Per Active User (%) by Region, 2008 - 2013
- Table 5.18: Growth in Number of Global Mobile Off Portal Content
Searches (m) by Region, 2008 - 2013
- Figure 5.10: Growth in Number of Global Mobile Off Portal Searches (m)
by Region, 2008 - 2013
- 5.2.2 Off Portal Searches with Ads or Sponsored Links
- Table 5.19: Estimates of the Proportion of Global Mobile Off Portal
Searches with Ads or Sponsored Links (%) by Region, 2008 - 2013
- Table 5.20: Growth in Number of Global Mobile Off Portal Searches with
Ads or Sponsored Links (m) by Region, 2008 - 2013
- Figure 5.11: Growth in Number of Global Mobile Off Portal Searches
with Ads or Sponsored Links (m) by Region, 2008 - 2013
- 5.2.3 Ad/Link Response Rates
- Table 5.21: Ad/Link Response Rates to Mobile Off Portal Searches (%),
by Region, 2008 - 2013
- 5.2.4 Ad Spend
- Table 5.22: Spend Per Ad for Mobile Off Portal Searches($), by Region,
2008 - 2013
- 5.2.5 Advertising Revenues
- Figure 5.12: Growth in Advertising Revenue from Global Mobile Off
Portal Search ($m), by Region, 2008 - 2013
- Table 5.23: Growth in Advertising Revenue from Global Mobile Off
Portal Search ($m), by Region, 2008 - 2013
- 5.2.6 Data Charges
- Table 5.24: Data Charges for Mobile Off Portal Searches ($) by Region,
2008 - 2013
- Figure 5.13: Growth in Data Charge Revenue from Global Mobile Off
Portal Search ($m) by Region, 2008 - 2013
- Table 5.25: Growth in Data Charge Revenue from Global Mobile Off
Portal Search ($m) Region, 2008 - 2013
- 5.2.7 Off Portal Search Revenues
- Figure 5.14: Growth in Total Revenue from Global Mobile Off-Portal
Search ($m), by Region, 2008 - 2013
- Table 5.26: Growth in Total Revenue from Global Mobile Off Portal
Search ($m) by Region, 2008 - 2013
- Table 5.27: Revenue Split (Advertising & Data Charges) for Global
Mobile Off-Portal Search ($m) by Region, 2008 - 2013
- Figure 5.15: Revenue Split (Advertising & Data Charges) for Global
Mobile Off-Portal Search ($m) by Region, 2008 - 2013
- Table 5.28: ARPU (Advertising & Data Charges) for Global Mobile
Off-Portal Search ($) by Region, 2008 - 2013
- 5.3 Suppliers of Mobile Content Search Solutions
- 5.3.1 Action Engine
- i. Company Overview
- ii. Technology and Products
- Figure 5.16: Action Engine MAP Architecture
- Figure 5.17 - Action Engine Powered MSNBC.com
- Figure 5.18: Action Engine Brand-n-Go Solution
- 5.3.2 Celltick Technologies
- i. Company Overview
- ii. Technology and Products
- Figure 5.19: LiveScreen Media Systems Architecture
- Figure 5.20: The LiveScreen Experience
- 5.3.3 JumpTap
- i. Company Overview
- ii. Products and Services
- Figure 5.21: Example of Recommendation Arising from JumpTap Search
for Ringtones
- 5.3.4 SurfKitchen
- i. Company Overview
- ii. Technology and Products
- Figure 5.22: SurfKitchen' s SurfKit Architecture
- Figure 5.23: Screenshots from SurfKitchen On Device Portal
Applications
- 5.3.5 U-Turn
- i. Company Overview
- ii. Technology and Products
- Figure 5.24: U-Turn Vizgo Content Delivery Solution
- Figure 5.25: Screenshots of U-Turn Powered ODPs
- Figure 5.26: Screen from U-Turn Powered TV Nova ODP
- 5.3.6 Pitch Entertainment
- i. Company Overview
- ii. Services and Strategy
Appendix 1
- The History of the Internet
- The Internet
- Table AP1: Key Internet Management Organisations
- Figure AP1: The Internet Protocol Suite as a 5-Layer Model
- The World Wide Web
- Creation of the World Wide Web
- Worldwide Web Consortium
- Web Markup Languages
- Web Services
- Web Browsers
- Internet Usage
- Table AP2: Key Global Internet Usage Statistics, by Region (December
2007)
- Table AP3: Internet Usage Statistics for Key Countries (June 2007)
- Web 2.0
- Mobile Communications Technologies
- 2G Mobile Communications
- GSM
- TDMA
- CDMA
- D-AMPS
- i-DEN
- PHS
- 2G Mobile Data Services
- Circuit Switched and High Speed Circuit Switched Data Services (CSD
and HSCSD Services)
- Messaging Services
- GPRS
- EDGE
- CDMA2000, 1xRTT
- 3G
- UMTS
- WCDMA
- EV-DO
- EV-DV
- TD-SCDMA
- Beyond 3G
- HSPA
- LTE
- EV-DO Rev B
- UMB
- Other High Speed Mobile Data Communication Technologies
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