Mobile Payment Markets Digital & Physical Goods 2008 - 2013

Glossary

• Introduction
• Mobile Commerce Market Trends
• Market Projections
• Recommendations

• 1.1 Introduction
• 1.2 Market Trends
  • 1.2.1 Tellabs Interview
    • Figure 1.1: Tellabs Mobile Backhaul Solution
  • 1.2.2 Bango Interview
    • Figure 1.2: Bango Analytics User Data Snapshot
• 1.3 Market Drivers and Constraints
  • Figure 1.3: Mobile Payments: Summary of Market Drivers & Constraints
  • 1.3.1 Drivers
    • i. User Demand
    • ii. Increase in ARPU
    • iii. Increase in Retail Basket Size
    • iv. Real Alternative to Cash
    • v. First-time Access to Payments for Many in the Developing World
    • vi. Lower Churn for Mobile Operators
    • vii. Increase in International Money Transfers to Developing Countries
    • viii. Increased Demand for Smartphones
    • ix. Quicker than Cash at Point of Sale (POS)
  • 1.3.2 Constraints
    • i. Availability of Capable Handsets
    • ii. User Experience
    • iii. Lack of Clear Business Model
    • iv. Resistance from Banks
    • v. Lack of Global Technology Standards
    • vi. Financial Regulations & Legislation
    • vii. Support Issues
    • viii. Transactions Costs for the Retailer

• 2.1 Introduction
• 2.2 Definition
  • Figure 2.1: mCommerce Payment Process
• 2.3 Segmentation
  • 2.3.1 Top level Segments
  • 2.3.2 Sub-segments
• 2.4 Classification of Payment Schemes
  • Table 2.1: Mobile Payment Classification
  • 2.4.1 Remote Mobile Payment
    • i. Mobile Phone Bill - “direct to bill” (D2B) Payment
    • ii. Premium Rate SMS (PRSMS) - Digital Goods
    • iii. Online - Payment for the Mobile Web & WAP Billing
    • iv. SMS Payment - Mobile Wallet and Account Based Payment
      • Figure 2.2: PayPal Mobile “Text To Buy”
    • v. Person-to-Person (P2P) Payment
    • vi. Remote Physical/ Mobile Web & WAP billing
  • 2.4.2 Point of Sale Mobile Payment
• 2.5 On Deck & Off Deck

• 3.1 Introduction
• 3.2 Applications, Services & Solutions
  • 3.2.1 Premium Rate SMS (PRSMS) Payment
    • i. Advantages of PRSMS Payment
    • ii. Disadvantages of PRSMS Payment
    • iii. Applications & Services Examples
      • a. North America
      • b. South America
      • c. Western Europe
      • d. Far East & China
    • iv. Vendors
      • a. mBlox
        • Figure 3.1: How mBlox' s PRSMS Service Works
      • b. Netsize
      • c. Sybase 365 Interview
      • d. Telsis Interview
  • 3.2.2 Mobile Phone Bill - “Direct to Bill” Payment
    • i. Applications & Services Examples
      • a. Cricket
      • b. U.S. Cellular
    • ii. Vendors
      • a. BSG Clearing Solutions Interview
        • Figure 3.2: BSG' s Advanced Payment Gateway
      • b. Valista Interview
  • 3.2.3 Online - Payment for the Mobile Web & WAP Billing
    • i. Applications & Services Examples
      • a. Eastern Europe: GetJar Interview
      • b. Western Europe: Bango Interview
      • c. North America: mPoria Interview
      • d. North America: Digby Interview
    • ii. Vendors
      • a. WIN Interview
      • b. Netsize
    • iii. Case Study
      • a. Getjar Lithuania Interview: SMS versus One Click WAP billing
      • b. PayForIT in the UK - WAP “one click” Payment
  • 3.2.4 SMS Payment - Mobile Wallet & Account Based Payment
    • i. Applications & Services Examples
      • a. North America
        • Figure 3.7: PayPal Mobile Checkout
      • b. Western Europe
      • c. Eastern Europe: Upaid Interview
      • d. Far East & China
      • e. Indian Sub Continent
      • f. Africa & Middle East
    • ii. Vendors
      • a. Affinity Mobile Interview
        • Figure 3.8: Affinity MADE Platform Enables Basic Banking
        • Figure 3.9: Affinity MADE Platform Mobile Ecosystem
      • b. Macalla Interview
        • Figure 3.10: Macalla Platform
      • c. ShopText

• 4.1 Methodology
  • 4.1.1 Market Segmentation Approach
  • 4.1.2 Geographical Splits
• 4.2 Market Segment Trends
  • 4.2.1 Music
  • 4.2.2 Adult
  • 4.2.3 TV
  • 4.2.4 User Generated Content
  • 4.2.5 Games
  • 4.2.6 Ticketing
  • 4.2.7 Infotainment
    • Table 4.1: Scope of Sport Leisure and Information Content and Services
• 4.3 Global Mobile Subscriber Forecast
  • Figure 4.1: Global Mobile Subscriber Base (m) Regional Forecast 2007- 2013
  • Table 4.2: Global Mobile Subscriber Base (m) Regional Forecast 2007- 2013
• 4.4 Global and Regional User Forecasts
  • Figure 4.2: Mobile Phone Users (%) Who Make Remote mPayments for Digital Goods Regional Forecast 2008-2013
  • Table 4.3: Mobile Phone Users (%) Who Make Remote mPayments for Digital Goods Regional Forecast 2008-2013
  • Figure 4.3: Mobile Phone Users (m) Who Make Remote mPayments for Digital Goods Regional Forecast 2008-2013
  • Figure 4.4: Mobile Phone Users (%) Who Make Remote mPayments for Digital Goods Regional Breakdown 2013
  • Table 4.4: Mobile Phone Users (m) Who Make Remote mPayments for Digital Goods Regional Forecast 2008-2013
• 4.5 Global and Regional Traffic Forecasts
  • Figure 4.5: Average Number of Transactions Made per Remote mPayment User for Digital Goods p.a. Regional Forecast 2008-2013
  • Table 4.5: Average Number of Transactions Made per Remote mPayment User for Digital Goods p.a. Regional Forecast 2008-2013
  • Figure 4.6: Total Number of Remote mPayment Transactions (bn) for Digital Goods: Regional Forecast 2008-2013
  • Table 4.6: Total Number of Remote mPayment Transactions (bn) for Digital Goods: Regional Forecast 2008-2013
• 4.6 Global and Regional Transaction Value Forecasts
  • Table 4.7: Average Remote mPayment Digital Goods Transaction Size ($) Regional Forecast 2008-2013
  • Figure 4.7: Total Remote mPayment Gross Transaction Value for Digital Goods ($bn) Regional Forecast 2008-2013
  • Table 4.8: Total Remote mPayment Gross Transaction Value for Digital Goods ($bn) Regional Forecast 2008-2013
  • Figure 4.8: Remote mPayment Digital Goods Transaction Value ($) per mPayment User p.a. Regional Forecast 2008-2013
  • Table 4.9: Remote mPayment Digital Goods Transaction Value ($) per mPayment User p.a. Regional Forecast 2008-2013

• 5.1 Methodology
• 5.2 Global Mobile Internet Subscriber Forecast
  • Figure 5.1: Global Mobile Internet Subscribers by Region (% of Total Mobile Subscribers) 2008-2013
  • Table 5.1: Global Mobile Internet Subscriber Base (m) Regional Forecast 2008- 2013
• 5.3 Global and Regional User Forecasts
  • Figure 5.2: Mobile Internet Users (%) Who Make Remote mPayments for Physical Goods: Regional Forecast 2008 & 2013
  • Table 5.2: Mobile Internet Users (%) Who Make Remote mPayments for Physical Goods Regional Forecast 2008-2013
  • Figure 5.3: NTT DoCoMo i-Mode Subscribers (m) 2000-May 2008
  • Figure 5.4: Mobile Phone Users (m) Who Make Remote mPayments for Physical Goods Regional Forecast 2008-2013
  • Figure 5.5: Mobile Phone Users (%) Who Make Remote mPayments for Physical Goods Regional Breakdown 2013
  • Table 5.3: Mobile Phone Users (m) Who Make Remote mPayments for Physical Goods Regional Forecast 2008-2013
• 5.4 Global and Regional Traffic Forecasts
  • Figure 5.6: Average Number of Transactions Made per Remote mPayment User for Physical Goods p.a. Regional Forecast 2008-2013
  • Table 5.4: Average Number of Transactions Made per Remote mPayment User for Physical Goods p.a. Regional Forecast 2008-2013
  • Figure 5.7: Total Number of Remote mPayment Transactions (m) for Physical Goods: Regional Forecast 2008-2013
  • Table 5.5: Total Number of Remote mPayment Transactions (m) for Physical Goods: Regional Forecast 2008-2013
• 5.5 Global and Regional Transaction Value Forecasts
  • Figure 5.8: Average Remote mPayment Physical Goods Transaction Size ($) Regional Forecast 2008-2013
  • Table 5.6: Average Remote mPayment Physical Goods Transaction Size ($) Regional Forecast 2008-2013
  • Figure 5.9: Growth in Mobile Rakuten Ichiba Gross Merchandise Sales
  • Figure 5.10: Total Remote mPayment Gross Transaction Value for Physical Goods ($bn) Regional Forecast 2008-2013
  • Table 5.7: Total Remote mPayment Gross Transaction Value for Physical Goods ($bn) Regional Forecast 2008-2013
  • Figure 5.11: Remote mPayment Physical Goods Transaction Value per mPayment User p.a. ($) Regional Forecast 2008-2013
  • Table 5.8: Remote mPayment Physical Goods Transaction Value per mPayment User p. ($) Regional Forecast 2008-2013

• 6.1 Global and Regional User Forecasts
  • Figure 6.1: Remote mPayments Users (%): Regional Comparison 2008 and 2013
  • Table 6.1: Remote mPayments Users (%): Regional Comparison 2008 and 2013
• 6.2 Global and Regional Traffic Forecasts
  • Figure 6.2: Total Remote mPayment Transactions (bn): Regional Forecast 2008-2013
  • Table 6.2: Total Remote mPayment Transactions (bn): Regional Forecast 2008-2013
• 6.3 Global and Regional Transaction Size Forecasts
  • Figure 6.3: Average Remote mPayment Transaction Size ($) Regional Forecast 2008-2013
  • Table 6.3: Average Remote mPayment Transaction Size ($) Regional Forecast 2008-2013
• 6.4 Global and Regional Transaction Value Forecasts
  • Figure 6.4: Global Remote mPayment Market: Gross Transaction Value ($bn) Regional Forecast 2008-2013
  • Table 6.4: Global Remote mPayment Market: Gross Transaction Value ($bn) Regional Forecast 2008-2013
  • Figure 6.5: Global Remote mPayment Market: Gross Transaction Value (%) Regional Comparison 2008 & 2013
  • Figure 6.6: Global Personal Consumption Expenditure Comparison 2001 & 2007

• 7.1 Introduction
  • 7.1.1 Who is Doing What?
    • Table 7.1: Overview of Selected Forum Activity
• 7.2 ETSI
  • 7.2.1 Members
• 7.3 The GSM Association
  • 7.3.1 Pay-Buy-Mobile
  • 7.3.2 Mobile Money Transfer
  • 7.3.3 Members
• 7.4 International Organisation for Standards (ISO)
  • 7.4.1 Members
• 7.5 Mobey Forum
  • 7.5.1 Members
• 7.6 Mobile Payment Forum
  • 7.6.1 Members
• 7.7 NFC Forum
  • 7.7.1 Members
• 7.8 Open Mobile Alliance (OMA)
  • 7.8.1 Members
• 7.9 EMVCo
• 7.10 Further Organisations
  • Table 7.2: Selected Further Organisations