Table of Contents
Glossary
Executive Summary
- Introduction
- Types of Mobile Gambling
- Casino Style Gambling
- Lotteries
- Sports Betting
- Betting Exchanges
- The Market for Mobile Gambling Services
- Figure ES1: Total Wager ($m) from Mobile Gambling Services. By 9 Key
Regions 2007-2013
- Table ES1: Total Wager ($m) from Mobile Gambling Services. By 9 Key
Regions 2007-2013
- Figure ES2: Total Gross Win ($m) from Mobile Gambling Services. By 9
Regions 2007-2013
- Table ES2: Total Gross Win ($m) from Mobile Gambling Services. By 9
Regions 2007-2013
- The Hurdles to Mobile Gambling Adoption
- Table ES3: The Hurdles for Mobile Gambling
1. Cellular Market Growth
- 1.1 Introduction
- 1.2 Growth of the Cellular Market
- 1.2.1 Global Cellular Subscriber Market
- Figure 1.1: Cellular Subscriber Growth (m) by 8 Key Regions 2006-2013
- Table 1.1: Cellular Subscriber Growth (m) by 8 Regions 2006-2013
- Figure 1.2: Cellular Subscriber Base, Market Share (%) by 8 Key
Regions 2006-2013
- Figure 1.3: Cellular Subscribers Penetration (%) by 8 Key Regions
2006-2013
- 1.2.2 Leading Mobile Operator Groups by Subscriber Base
- Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q1
2008
- 1.2.3 Growth of 3G
- Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G,
2.5G, 3G, 3.5G/3.9G) 2008-2013
- Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology
(2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3 Regional Cellular Market Growth
- 1.3.1 North America
- i. Mobile Phone Penetration
- ii. US Market Structure
- iii. 3G Adoption
- Figure 1.5: North American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- Table 1.4: North American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.2 South America
- i. Diverse Region
- ii. Mobile Penetration Rates
- iii. Dominant Technology
- iv. Players in Region
- v. 3G Deployments
- Figure 1.6: South American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- Table 1.5: South American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.3 Western Europe
- i. Mobile Penetration
- Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. Market Structure
- iii. 3G Penetration
- Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.4 Eastern Europe
- i. Mobile Penetration
- Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Penetration
- 1.3.5 Far East & China
- i. Mobile Penetration
- ii. 3G Services
- Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.6 Indian Sub Continent
- i. Mobile Penetration
- Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Services
- Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.7 Rest of Asia Pacific
- i. Mobile Penetration
- Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3.5G/3.9G) 2008-2013
- ii. 3G Adoption
- Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.8 Africa & Middle East
- i. Market Background
- ii. Mobile Penetration
- Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- iii. Players
- iv. ARPU
- Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m)
by Technology (2G, 3G, 3.5G/3.9G) 2008-2013
- v. 3G Adoption
- 1.4 The Opportunity for Mobile Entertainment
- Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France,
Germany, Italy, Netherlands, Spain, UK, US), 2003-2007
- 1.5 The Opportunity for Mobile Gambling Services
2. The Mobile Gambling Market
- 2.1 Introduction
- 2.2 The Dynamics of Mobile Gambling
- 2.2.1 How People Gamble
- 2.2.2 Mobile Gambling Drivers
- i. Convenience
- ii. Large Consumer Base
- iii. Ideal Target Market
- iv. Privacy
- v. Mobile Internet Adoption is Increasing
- vi. Handset UIs Have Improved Dramatically
- vii. Deregulation of Gambling Services (UK only)
- viii. Operator Attitudes Have Changed
- 2.3 Types of Games and Services
- 2.3.1 Casino Style Gambling
- Table 3.1: Traditional Casino Games Popular with Online Gamblers
- 2.3.2 Lotteries
- 2.3.3 Sports Betting
- 2.3.4 Betting Exchanges
3. Mobile Gambling: The Players
- 3.1 Applications Providers
- 3.1.1 Spin3
- 3.1.2 Probability
- i. Company Background
- ii. Products and Services
- 3.1.3 Win Gaming Media (WGM)
- i. Company Background
- ii. Products and Services
- Figure 3.1: WGM Architecture Overview
- 3.1.4 Mfuse
- i. Company Background
- ii. Products & Services
- Figure 3.2: Mfuse NOVO platform
- iii. Corporate Strategy
- 3.1.5 Cellectivity
- i. Company Background
- ii. Products and Services
- iii. Corporate Strategy
- 3.1.6 Chartwell Technology
- i. Company Background
- ii. Products and Services
- 3.1.7 Betfair
- i. Company Background
- ii. Products and Services
- 3.1.8 WinOne (EGET)
- i. Company Background
- ii. Products and Services
- 3.1.9 Phantom Fiber
- i. Company Background
- ii. Products and Services
- Figure 3.3: Phantom Fiber Advanced Wireless Platform
- 3.1.10 MobileAware
- 3.1.11 Playtech
- i. Company Background
- ii. Products and Services
- 3.1.12 Cecure Gaming
- 3.1.13 Managed Gaming Solutions
- i. Company Background
- ii. Products and Services
- Figure 3.4: JetBet Gaming Platform
- iii. Corporate Strategy
- 3.1.14 KK Games
- i. Company Background
- ii. Products and Services
- 3.1.15 Openlot
- Figure 3.5: Openlot Platform
- 3.2 Service Providers
- 3.2.1 Mobile Casinos
- i. NetPlay
- a. Company Background
- b. Corporate Strategy
- c. Products and Services
- ii. Intertops
- iii. Wild Jack Mobile Casino
- 3.2.2 Mobile Betting
- 3.2.3 Mobile Lotteries
- i. UK: The National Lottery
- ii. Lottomatica/GTECH
- iii. Million 2-1
- a. Company Background
- b. Products and Services
4. Telecom and Gambling Regulation
- 4.1 Regulations
- 4.2 Gambling Regulations
- 4.2.1 Overview
- 4.2.2 US Regulation
- i. The Wire Act 1961
- ii. Kyl Bill
- iii. HR4411 and the SAFE Port Act
- iv. Repercussions from HR 4411
- v. The People vs. Yahoo!
- vi. The WTO Verdict
- vii. Future Prospects
- viii. AB 471 - The Nevada Bill
- 4.2.3 Canada
- 4.2.4 The UK Model - Legalisation and Regulation
- i. The Gambling Act, 2005
- 4.2.5 Europe
- i. Pan European Legislation
- 4.2.6 Asia-Pacific
- 4.2.7 Latin America
- 4.2.8 Africa/Middle East
- Table 5.1: Gambling in South Africa, Total Wager and Gross Win ($m),
2006/7
- 4.3 Other Regulations - Mobile Content
- 4.3.1 Self Regulation - The Operators' Approach
- i. Independent Mobile Classification Body (IMCB)
- ii. Internet Content Rating Association (ICRA)
- 4.3.2 PhonepayPlus
- 4.3.3 OFCOM
- 4.3.4 CTIA
- 4.3.5 Pan-European Legislation
- i. Directive 95/46/EC: Processing Personal Data and the Protection of
Privacy
- ii. The E-Commerce Sector Data Protection Directive (2002/58/EC)
- iii. The Distance Selling Directive (97/7/EC)
- ii. The E-money Directive
5. Hurdles to Deployment and Adoption
- 5.1 Trust
- 5.2 Processing of Payments
- Table 5.1: The Three Principles of PRSMS
- 5.2.1 Payforit
- 5.2.2 GPay
- 5.3 The User Interface
- 5.3.1 Difficulty in Discovering Services and Content
- 5.3.2 Difficulty In Accessing Services and Content
- 5.3.3 Difficulty in Navigating Services and Content
- 5.3.4 Difficulty in Utilising Multiple Applications Simultaneously
- 5.4 Data Cost
- 5.5 Industry Structure
- 5.6 Network Coverage
- 5.7 Acceptance
- 5.8 Age Verification
6. Forecasts
- 6.1 Introduction
- 6.2 Mobile Casinos
- 6.2.1 Mobile Phone Users Who Gamble Using Casino Type Services (Single
User)
- Table 6.1: Percentage of Mobile Users Who Partake in Casino-type
Gambling Services (Single-User). By Region 2006-2013
- Figure 6.1: Number of Mobile Users (m) Who Partake in Casino-type
Gambling Services (Single-User). By Region 2007-2013
- Table 6.2: Number of Mobile Users (m) Who Partake in Casino-type
Gambling Services (Single-User). By Region 2006-2013
- 6.2.2 Mobile Casino Average Monthly Wager (Single User)
- Figure 6.2: Average Monthly Wager ($) Per User, Mobile Casino Services
(Single User). By Region 2007-2013
- Table 6.3: Average Monthly Wager ($) Per User, Mobile Casino Services
(Single User) Regional Forecasts 2007-2013
- 6.2.3 Total Mobile Casino Wagers (Single-User)
- Figure 6.2: Total Wagers ($m), Mobile Casino Services (Single User).
Regional By Region, 2007-2013
- Table 6.4: Total Wagers ($m), Mobile Casino Services (Single User). By
Region, 2007-2013
- 6.2.4 Total Mobile Casino Gross Win (Single-User)
- Figure 6.3: Total Mobile Casino Gross Win ($m) (Single-User). By
Region 2007-2013
- Table 6.5: Total Mobile Casino Gross Win ($m) (Single-User). By Region
2007-2013
- 6.2.5 Mobile Phone Users Who Gamble Using Casino Type Services
(Multi-User)
- Table 6.6: Percentage of Mobile Users Who Partake in Casino-type
Gambling Services (Multi-User). By Region 2006-2013
- Figure 6.4: Number of Mobile Users (m) Who Partake in Casino-type
Gambling Services (Multi- User). By Region 2007-2013
- Table 6.7: Number of Mobile Users (m) Who Partake in Casino-type
Gambling Services (Multi-User). Regional Forecast 2007-2013
- 6.2.6 Mobile Casino Average Monthly Wager (Multi User)
- Figure 6.5: Average Monthly Wager ($) Per User, Mobile Casino Services
(Multi User). By Region 2007-2013
- Table 6.8: Average Monthly Wager ($) Per User, Mobile Casino Services
(Multi User). By Region 2007-2013
- 6.2.7 Total Mobile Casino Wagers (Multi-User)
- Figure 6.6: Total Wagers ($m), Mobile Casino Services (Multi User). By
Region, 2007-2013
- Table 6.9: Total Wagers ($m), Mobile Casino Services (Multi User). By
Region, 2007-2013
- 6.2.8 Total Mobile Casino Gross Win (Multi-User)
- Figure 6.7: Total Mobile Casino Gross Win ($m) (Multi-User). By Region
2007-2013
- Table 6.10: Total Mobile Casino Gross Win ($m) (Multi-User). By Region
2007-2013
- 6.2.9 Total Mobile Casino Wagers (All Services)
- Figure 6.8: Total Wagers ($m), Mobile Casino Services (All Services).
By Region, 2007-2013
- Table 6.11: Total Wagers ($m), Mobile Casino Services (All Services).
By Region, 2007-2013
- 6.2.10 Total Mobile Casino Gross Win (All Services)
- Figure 6.9: Total Mobile Casino Gross Win ($m) (All Users). By Region
2007-2013
- Table 6.12: Total Mobile Casino Gross Win ($m) (All Users). By Region
2007-2013
- 6.3 Mobile Lotteries 113
- 6.3.1 The Market for Mobile Lottery Participation
- i. Users Who Buy Lottery Tickets via Their Mobile Phone
- Table 6.13: Percentage of Mobile Phone Users Who Play Lottery Games
via Their Mobile Phone. By Region 2006-2013
- Figure 6.10: Mobile Users (m) Who Take Part in Lotteries via Their
Mobile Phone - By Region 2007-2013
- Table 6.14: Mobile Users (m) Who Take Part in Lotteries via Their
Mobile Phone. By Region 2006-2013
- 6.3.2 Mobile Lottery Average Monthly Wager
- Figure 6.11: Average Monthly Wager ($) Per User, Mobile Lottery
Services. By Region 2007- 2013
- Table 6.15: Average Monthly Wager ($) Per User, Mobile Lottery
Services. By Region 2007- 2013
- 6.3.3 Total Mobile Lottery Wagers
- Figure 6.12: Total Wagers ($m), Mobile Lottery Services. By Region,
2007-2013
- Table 6.16: Total Wagers ($m), Mobile Lottery Services. By Region
2007-2013
- 6.3.4 Total Mobile Lottery Gross Win
- Figure 6.13: Total Mobile Lottery Gross Win ($m). By Region 2007-2013
- Table 6.17: Total Mobile Lottery Gross Win ($m). By Region 2007-2013
- 6.4 Mobile Betting
- Table 6.18: Percentage of Mobile Phone Users Who Engage in Betting via
Their Mobile Phone. By Region 2006-2013
- Figure 6.14: Mobile Users (m) Who Place Bets via Their Mobile Phone. By
Region 2007-2013
- Table 6.19: Mobile Users (m) Who Place Bets via Their Mobile Phone. By
Region 2006-2013
- 6.4.1 Mobile Betting Average Monthly Wager
- Figure 6.15: Average Monthly Wager ($) Per User, Mobile Betting
Services. Regional Forecasts 2007-2012
- Table 6.20: Average Monthly Wager ($) Per User, Mobile Betting
Services. By Region 2007-2013
- 6.4.2 Total Mobile Betting Wagers
- Figure 6.16: Total Wagers ($m), Mobile Lottery Services. By Region,
2007-2013
- Table 6.21: Total Wagers ($m), Mobile Lottery Services. By Region,
2007-2013
- 6.4.3 Total Mobile Betting Gross Win
- Figure 6.17: Total Mobile Betting Gross Win ($m). By Region 2007-2013
- Table 6.22: Total Mobile Betting Gross Win ($m). By Region 2007-2013
- 6.5 Total Market for Mobile Gambling Services
- 6.5.1 Total Mobile Gambling Wagers
- Figure 6.18 Total Wager ($m) on Mobile Gambling Services, 2007-2013
- Table 6.23: Total Wager ($m) on Mobile Gambling Services, 2007-2013
- 6.5.2 Total Mobile Gambling Gross Win
- Figure 6.19: Total Gross Win ($m) on Mobile Gambling Services,
2007-2013
- Table 6.24 Total Gross Win ($m) on Mobile Gambling Services, 2007-2013
7. Recommendations
- 7.1 Recommendations for Regulators
- 7.2 Recommendations for Operators and Vendors
- 7.3 Recommendations for Service Providers
8. Technology
- 8.1 Introduction
- 8.2 2G
- 8.2.1 Communication Technologies of 2G
- i. GSM
- ii. TDMA
- iii. CDMA
- iv. D-AMPS
- 8.2.2 Data Services
- i. SMS
- a. The Working of SMS
- Figure 8.1: SMS Message Flow
- b. Types of Messaging Services
- Mobile-originated SMS
- Mobile-terminated SMS
- c. Premium-rate SMS (PRSMS)
- 8.3 2.5 & 2.75G
- 8.3.1 Communication Technologies of 2.5/2.75G
- i. GPRS
- ii. EDGE
- iii. CDMA2000
- 8.3.2 Data Services
- i. MMS
- a. How Does MMS Work?
- Figure 8.2: MMS Application Services
- b. MMS Services
- MMS Entertainment and Information Services
- Figure 8.3: Nokia' s 6280 3G Handset Supporting Video Streaming
- c. Personalisation
- 8.3.3 The SMS/MMS Value Chain
- Figure 8.4: SMS/MMS Value Chain
- 8.4 3G
- Figure 8.5: 3G Access Technologies
- Figure 8.6: Percentage of Mobile Users Who Own 3G Devices, December 2007
(Selected Countries)
- Figure 8.7: Global 3G Subscriber Base, December 2007 (255.7 million
users)
- 8.4.1 UMTS
- Figure 8.8: Evolution of UMTS
- i. WCDMA
- ii. EV-DO
- iii. TD-SCDMA
- 8.5 Beyond 3G
- 8.5.1 HSPA
- 8.5.2 3GLTE
- 8.5.3 CDMA2000 1x EV-DO Revisions A and B
- 8.5.4 UMB
- 8.5.5 Mobile WiMAX 802.16e-2005
- Figure 8.9: WiMAX Timeline
- 8.6 Mobile Technologies Compared
- Table 8.1: Comparative Chart of Mobile Technologies
- 8.7 Other Enabling Technologies
- 8.7.1 Wireless Internet Technologies
- i. WAP
- a. The Development of WAP
- b. The Future of WAP - Where is WAP Heading?
- Figure 8.10: Future Path of WAP
- ii. The i-mode Alternative
- Figure 8.11: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode
Penetration of Total User Base (%) 2000-Q2 2008
- iii. dotMobi
- 8.7.2 Languages, Platforms and Operating Systems
- i. Languages
- ii. Platforms
- iii. Operating Systems
- a. Palm OS
- b. Symbian
- c. Windows Mobile
- d. Android
- 10.7.3 Other Relevant Technologies and Standards
- i. MP3
- Figure 8.12: MP3 Phones: Nokia N91 and Sony Ericsson K800
- ii. MP4
- iii. MIDI
- iv. Bluetooth
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