Abstract
Overviewv
This mobile games report looks at the current and future market for both
one-off downloads and rental/subscription -based mobile games. It analyses
the invigorating impact that the iPhone has had on the mobile games market and
at the same time investigates the reasons behind the downturn in sales of Java
games in Western Europe.
Six year mobile games forecasts include total download volumes, average
download and subscription costs, the proportion of downloads that are
ad-funded, CPM (cost per mille) rates and the total value of the mobile games
market.
Furthermore, this strategic mobile games report discusses the different
business models for the retail of mobile games employed by network operators,
publishers and developers including pay per download, rental, subscription,
micro billing, and advertising and considers both on portal and direct to-
consumer approaches.
Key question the report answers:
- What impact has the iPhone had on the mobile games market?
- Why have paid-for game download volumes flatlineDin a number of markets?
- What are the prospects for ad-funded mobile games?
- Which business models should publishers and developers employ?
- How much will the mobile games sector be worth by 2013?
- What developments have been made in mobile mass multiplayer online
roleplaying games (MMORPGs)?
- Who are the leading players in the mobile games market today?
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