Table of Contents
Glossary
Executive Summary
- Introduction
- Types of Adult Content for Mobiles
- Text-based Adult Services
- Images
- Moantones
- Erotic Games
- Video-Based Services
- The Market for Mobile Adult Services
- Figure ES1: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Table ES1: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Figure ES2: Total Revenues from Adult Mobile Services ($m) by Product
(Video Chat, Subscription, Download, Text) 2007-2013
- Table ES2: Total Revenues from Adult Mobile Services ($m) by Product
(Text, Download, Subscription, Video Chat) 2007-2013
- Key Hurdles to the Adoption of Mobile Adult Services
- Table ES3: Hurdles to the Adoption of Mobile Adult Services
1. Cellular Market Growth
- 1.1 Introduction
- 1.2 Growth of the Cellular Market
- 1.2.1 Global Cellular Subscriber Market
- Figure 1.1: Cellular Subscriber Growth (m) by 8 Key Regions 2006-2013
- Table 1.1: Cellular Subscriber Growth (m) by 8 Key Regions 2006-2013
- Figure 1.2: Cellular Subscriber Base, Market Share (%) by 2006-2013
- Figure 1.3: Cellular Subscribers Penetration (%) by 8 Key Regions
2006-2013
- 1.2.2 Leading Mobile Operator Groups by Subscriber Base
- Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q2
2008
- 1.2.3 Growth of 3G
- Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G,
2.5G, 3G, 3.5G/3.9G) 2008-2013
- Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology
(2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3 Regional Cellular Market Growth
- 1.3.1 North America
- i. Mobile Phone Penetration
- ii. US Market Structure
- iii. 3G Adoption
- Figure 1.5: North American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- Table 1.4: North American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.2 South America
- i. Diverse Region
- ii. Mobile Penetration Rates
- iii. Dominant Technology
- iv. Players in Region
- Figure 1.6: South American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G,3G, 3.5G/3.9G) 2008-2013
- v. 3G Deployments
- Table 1.5: South American Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.3 Western Europe
- i. Mobile Penetration
- Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G,3G, 3.5G/3.9G) 2008-2013
- ii. Market Structure
- iii. 3G Penetration
- Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.4 Eastern Europe
- i. Mobile Penetration
- Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3.5G/3.9G) 2008-2013
- Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Penetration
- 1.3.5 Far East & China
- i. Mobile Penetration
- ii. 3G Services
- Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G,3G, 3.5G/3.9G) 2008-2013
- Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.6 Indian Sub Continent
- i. Mobile Penetration
- Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Services
- Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by
Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.7 Rest of Asia Pacific
- i. Mobile Penetration
- Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- ii. 3G Adoption
- Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- 1.3.8 Africa & Middle East
- i. Market Background
- ii. Mobile Penetration
- Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- iii. Players
- iv. ARPU
- Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m)
by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
- v. 3G Adoption
- 1.4 The Opportunity for Mobile Entertainment
- Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France,
Germany, Italy, Netherlands, Spain, UK, US), 2003-2007
- 1.5 The Opportunity for Adult Content
- 1.5.1 Human Nature
- 1.5.2 Return on Investment
- 1.5.3 Convenience
- 1.5.4 Privacy
- 1.5.5 High Device Penetration
- 1.5.6 3G Technology
- 1.5.7 Mobile Internet Adoption is Increasing
- 1.5.8 Digital Distribution Is Increasing
- 1.5.9 Handset UIs Have Improved Dramatically
- 1.5.10 Operator Attitudes Have Changed (Some Markets)
- 1.5.11 Developing D2C Models
2. Mobile Adult Market Development
- 2.1 Introduction
- 2.2 Types of Adult Content for Mobiles
- 2.2.1 Text-based Adult Services
- 2.2.2 Images
- 2.2.3 Moantones
- 2.2.4 Erotic Games
- 2.2.5 Video-Based Services
- 2.3 Mobile Adult Content: Value Chain
- Figure 2.1: Value Chain of Mobile Adult Content
- 2.4 Players in the Mobile Adult Content Market
- 2.4.1 Content Providers and Publishers
- i. Beate Uhse AG
- ii. Hustler
- iii. mGlamour/Mobilefone Media
- iv. Penthouse
- v. Pink Visual
- vi. Playboy
- vii. Princess Productions
- viii. Private
- ix. Vivid Entertainment Group
- 2.4.2 Distributors, Aggregators, Application Service Providers, and Full
Service Providers
- i. 3OOOH/Enquire
- ii. Brickhouse Mobile
- iii. Buongiorno/Blinko!
- a. Company Background
- b. Products and Services
- iv. BustBox Media
- v. Cherrysauce
- vi. DisplayBoy/Carmunity
- vii. Hotfon/Playfon
- viii. Jamba/Jamster
- ix. Lechill Mobile
- x. Melon Mobile
- xi. MP Media
- xii. MidniteMonkey
- xiii. Minick
- xiv. PhoneBox Entertainment
- xv. Red Circle
- xvi. Respond Mobile
- xvii. Sexobile.com
- xviii. Sport Media Group
- xix. Waat Media
- a. Company Background
- b. Products and Services
- xx. Xobile
- 2.4.3 Other Enablers
- i. Bango
- a. Company Background
- b. Products and Services
- Figure 2.2: Co-existence of On and Off-Portal Models
- ii. FoneStarz
- Figure 2.3: Daius Delivery Platform
- iii. CC Media Network
- iv. Stealthnet
- 2.4.4 Operators
- Table: 2.1 Operator/Third-Party Adult Platform Management
- i. Case Study - O2 69000
- 2.4.5 Vendors
- i. The Impact of the iPhone
- Figure 2.2: Co-exist2.5 Billing for Mobile Adult Content
- 2.5.1 Billing Models
- i. SMS-based Billing
- ii. Credit Card Billing
- iii. IVR-based Billing
- iv. Operator Billing
- v. WAP Billing
- 2.5.2 Business Models
3. Hurdles
- 3.1 Public Reservation to Adult Content Usage
- 3.2 Understanding the Consumer
- 3.2.1 Expanding the Demographic
- 3.3 Localisation
- 3.4 The User Interface
- 3.4.1 Difficulty in Discovering Services and Content
- 3.4.2 Difficulty In Accessing Services and Content
- 3.4.3 Difficulty in Navigating Services and Content
- 3.4.4 Difficulty in Utilising Multiple Applications Simultaneously
- 3.5 Network Speed and Coverage
- 3.6 Age Verification (End-User)
- 3.7 Age Verification (Model)
- 3.8 Service Pricing
- 3.9 Cost of Data Services
- Table 3.1: UK Operator Data Prices ($), June 2008
- 3.10 Industry Structure
- 3.11 Spam - Public Annoyance
- 3.12 Handset Limitations
- Table 3.2: High-End Handset Specification Comparison
- 3.13 Much Adult Content is Freely Available
4. Regulation
- 4.1 Introduction
- 4.2 National Legislation and Self-Regulation
- 4.2.1 North America
- i. Canada
- ii. US
- a. Introduction
- b. gNipplegateh and its Implications for the Mobile Market
- c. 18 USC 2257
- d. CTIA Wireless Content Guidelines
- e. Other US Mobile Content Regulation
- 4.2.2 Europe
- i. Pan European Activities
- a. The EU Mobile Sweep
- b. Human Rights Act
- ii. France
- iii. Germany
- iv. Italy
- v. Spain
- vi. Switzerland
- vii. UK
- a. Mobile Content Regulation in the UK
- UK Operator Self Regulation Approach
- Independent Mobile Classification Body (IMCB)
- British Board of Film Classification (BBFC)
- PhonepayPlus
- 4.2.3 Asia-Pacific
- i. Australia
- ii. Cambodia
- iii. China
- iv. India
- v. Indonesia
- vi. Japan
- vii. South Korea
- 4.2.4 Africa & Middle East
- i. South Africa
- a. ICASA
- b. FPB (Film and Publications Board)
- a. Wireless Application Service Providers' Association (WASPA) of
South Africa
5. Mobile Adult Content Market Forecasts
- 5.1 Market Overview
- 5.2 Forecast Methodology
- Figure 5.1: Mobile Adult Content Forecast Methodology
- 5.3 The Market for Adult Text-Based Mobile Content
- 5.3.1 Mobile Adult Text-Based Content Users
- Table 5.1: % Mobile Phone Users Who Use Text-Based Mobile Adult
Content by 8 Key Regions 2006-2013
- Figure 5.2 Mobile Phone Users Who Download Adult Text-Based Mobile
Content (m) by 8 Key Regions 2007-2013
- Table 5.2: Mobile Phone Users Who Download Adult Text-Based Mobile
Content (m) by 8 Key Regions 2006-2013
- 5.3.2 Mobile Adult Text-Based Download Traffic
- Figure 5.3: Average Number of Uses of Adult Text-Based Service by
Mobile Users per Year by 8 Key Regions 2007-2013
- Table 5.3: Average Number of Uses of Adult Text-Based Services by
Mobile Users per Year. Regional Forecast 2007-2013
- Figure 5.4: Total Number of Uses of Adult Text-Based Services (m) by 8
Key Regions 2007- 2013
- Table 5.4: Total Number of Uses of Adult Text-Based Services (m) by 8
Key Regions 2007-2013
- 5.3.3 Adult Text-Based Mobile Service Revenues
- Table 5.5: Average Price ($) Paid per Adult Text-Based Mobile Download
by 8 Key Regions 2007-2013
- Figure 5.5: Total Revenues from Adult Text-Based Mobile Content ($m)
by 8 Key Regions 2007-2013
- Table 5.6: Total Revenues from Adult Text-Based Mobile Content ($m) by
8 Key Regions 2007-2013
- 5.3.4 Adult Text-Based Mobile ARPU
- Figure 5.6: Monthly ARPU for Adult Text-Based Mobile Services ($) by 8
Key Regions 2007- 2013
- Table 5.7: ARPU for Adult Text-Based Mobile Content ($) by 8 Key
Regions 2007-2013
- 5.4 The Market for Mobile Adult Downloads
- 5.4.1 Mobile Adult Download Users
- Table 5.8: % Mobile Phone Users Who Download Adult Content (m) by 8
Key Regions 2006-2013
- Figure 5.7: Mobile Phone Users Who Download Adult Content (m) by 8 Key
Regions 2007- 2013
- Table 5.9: Mobile Phone Users Who Download Adult Content (m) by 8 Key
Regions 2006-2013
- 5.4.2 Mobile Adult Download Volumes
- Figure 5.8: Average Number of Adult Downloads by Mobile Users per Year
by 8 Key Regions 2007-2013
- Table 5.10: Average Number of Adult Downloads by Mobile Users per Year
by 8 Key Regions 2007-2013
- Figure 5.9: Total Number of Adult Downloads by Mobile User per Year
(m) by 8 Key Regions 2007-2013
- Table 5.11: Total Number of Adult Graphics & Tones Downloads by Mobile
Users per Year (m) by 8 Key Region 2007-2013
- 5.4.3 Mobile Adult Download Revenues
- Table 5.12: Average Price ($) Paid per Mobile Adult Download by 8 Key
Regions 2007- 2013
- Figure 5.10: Total Revenues from Adult Downloads ($m) by 8 Key Regions
2007-2013
- Table 5.13: Total Revenues from Adult Downloads ($m) by 8 Key Regions
2007-2013
- 5.4.4 Mobile Adult Download Monthly ARPU
- Figure 5.11: Monthly ARPU for Adult Downloads ($) by 8 Key Regions
2007-2013
- Table 5.14: Monthly ARPU for Adult Downloads ($) by 8 Key Regions
2007-2013
- 5.5 The Market for Subscription-Based Adult Mobile Content
- 5.5.1 Mobile Adult Subscribers
- Table 5.15: % of Mobile Phone Users Who Subscribe to Adult Content
Services by 8 Key Regions 2006-2013
- Figure 5.12: Mobile Phone Users Who Subscribe to Mobile Adult Content
(m) by 8 Key Regions 2007-2013
- Table 5.16: Mobile Phone Users Who Subscribe to Mobile Adult Content
(m) by 8 Key Regions 2006-2013
- 5.5.2 The Number of Mobile Adult Subscriptions
- Figure 5.13: Average Number of Subscription Transactions by Adult
Mobile Users per Year by 8 Key Regions 2007-2013
- Table 5.17: Average Number of Subscription Transactions by Adult
Mobile Users per Year by 8 Key Regions 2007-2013
- Figure 5.14: Total Number of Adult Subscriptions by Mobile Users (m)
by 8 Key Regions 2007-2013
- Table 5.18: Total Number of Adult Subscriptions by Mobile Users (m) by
8 Key Regions 2007-2013
- 5.5.3 Mobile Adult Subscription Revenues
- Table 5.19: Average Price ($) Paid for Mobile Adult Subscription by 8
Key Regions 2007- 2013
- Figure 5.15: Total Revenues from Mobile Adult Subscriptions ($m) by 8
Key Regions 2007- 2013
- Table 5.20: Total Revenues from Mobile Adult Subscriptions ($m) by 8
Key Regions 2007-2013
- 5.5.4 Mobile Adult Subscription Monthly ARPU
- Figure 5.16: ARPU for Mobile Adult Subscriptions ($) by 8 Key Regions
2007-2013
- Table 5.21: ARPU for Mobile Adult Subscriptions ($) by 8 Key Regions
2007-2013
- 5.6 The Market for Adult Video Chat Services
- 5.6.1 Users of Mobile Adult Video Chat Services
- Table 5.22: % of Mobile Phone Users Who Subscribe to Adult Content
Services by 8 Key Regions 2006-2013
- Figure 5.17 Mobile Phone Users Who Use Adult Video Chat (m) by 8 Key
Regions 2007- 2013
- Table 5.23: Mobile Phone Users Who Use Adult Video Chat (m) by 8 Key
Regions 2006- 2013
- 5.6.2 Mobile Video Chat Monthly ARPU
- Figure 5.18: Monthly ARPU for Adult Video Chat Services by 8 Key
Regions 2007-2013
- Table 5.24: Monthly ARPU for Adult Video Chat Services by 8 Key
Regions 2007-2013
- 5.6.3 Mobile Adult Video Chat Revenues
- Figure 5.19: Total Revenues from Mobile Adult Video Chat ($m) by 8 Key
Regions 2007- 2013
- Table 5.25: Total Revenues from Mobile Adult Video Chat ($m) by 8 Key
Regions 2007- 2013
- 5.7 The Total Market for Adult Mobile Content
- 5.7.1 Consolidated Product Forecasts
- Figure 5.20: Total Revenues from Adult Mobile Services ($m) by Product
(Text, Download, Subscription, Video Chat) 2007-2013
- Table 5.26: Total Revenues from Adult Mobile Services ($m) by Product
(Text, Download, Subscription, Video Chat) 2007-2013
- Figure 5.21: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Table 5.27: Total Revenues from Adult Mobile Services ($m) by 8 Key
Regions 2007-2013
- Figure 5.22: Reconciliation of Total Mobile Adult Service Revenues
($m) from Editions 3, Edition 4 and Edition 5
6. Recommendations
- 6.1 Recommendations for Operators
- 6.2 Recommendations for Service Providers
- 6.3 Recommendations for Regulators
7. Technology
- 7.1 Introduction
- 7.2 2G
- 7.2.1 Communication Technologies of 2G
- i. GSM
- ii. TDMA
- iii. CDMA
- iv. D-AMPS
- 7.2.2 Data Services
- i. SMS .
- a. The Working of SMS
- Figure 7.1: SMS Message Flow
- b. Types of Messaging Services
- Mobile-originated SMS
- Mobile-terminated SMS
- c. Premium-rate SMS (PRSMS)
- 7.3 2.5 & 2.75G
- 7.3.1 Communication Technologies of 2.5/2.75G
- i. GPRS
- ii. EDGE
- iii. CDMA2000
- 7.3.2 Data Services
- i. MMS
- a. How Does MMS Work?
- Figure 7.2: MMS Application Services
- b. MMS Services
- MMS Entertainment and Information Services
- Figure 7.3: Nokia' s 6280 3G Handset Supporting Video Streaming
- c. Personalisation
- 7.3.3 The SMS/MMS Value Chain
- 7.4 3G
- Figure 7.4: 3G Access Technologies
- Figure 7.5: Percentage of Mobile Users Who Own 3G Devices, December 2007
(Selected Countries)
- Figure 7.6: Global 3G Subscriber Base, December 2007 (255.7 million
users)
- 7.4.1 UMTS
- Figure 7.7: Evolution of UMTS
- i. WCDMA
- ii. EV-DO
- iii. TD-SCDMA
- 7.5 Beyond 3G
- 7.5.1 HSPA
- 7.5.2 3GLTE
- 7.5.3 CDMA2000 1x EV-DO Revisions A and B
- 7.5.4 UMB
- 7.5.5 Mobile WiMAX 802.16e-2005
- Figure 7.8: WiMAX Timeline
- 7.6 Mobile Technologies Compared
- Table 7.1: Comparative Chart of Mobile Technologies
- 7.7 Other Enabling Technologies
- 7.7.1 Wireless Internet Technologies
- i. WAP
- a. The Development of WAP
- b. The Future of WAP - Where is WAP Heading?
- Figure 7.9: Future Path of WAP
- ii. The i-mode Alternative
- Figure 7.10: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode
Penetration of Total User Base (%) 2000-Q2 2008
- iii. Dotmobi
- 7.7.2 Languages, Platforms and Operating Systems
- i. Languages
- ii. Platforms
- iii. Operating Systems
- a. Palm OS
- b. Symbian
- c. Windows Mobile
- d. Android
- 7.7.3 Other Relevant Technologies and Standards
- i. MP3
- Figure 7.11: MP3 Phones: Nokia N91 and Sony Ericsson K800
- ii. MP4
- iii. MIDI
- iv. Bluetooth
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