Abstract
Overview
This strategic report provides the most critical synopsis of the mobile
commerce market to date, crucially considering the potential impact of the
current and future economic downturn on each of the sub sectors up until 2013.
It considers three different scenarios; best case, median and worst case and
provides global forecasts for gross transaction values for each the following
sub sectors; Mobile Payments (including Digital and Physical Payments,
Contactless NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons
and Mobile Banking.
The report investigates a number of key market forces within the downturn,
such as the impact of reduced business financing for companies innovating and
developing technologies within the m-commerce marketplace.
Key questions this mobile commerce report answers:
- What are the prospects for the mobile commerce market in the global
downturn?
- Which mobile commerce market segments will be most resistant to the
downturn?
- Where is the mobile commerce market headed in the future?
- What are the top growth segments of the mobile commerce market?
- What are the applications and services strategies of leading mobile
commerce players?
- What will be the forecast gross transaction value of the main mobile
commerce market segments in 2013?
Key Benefits:
- A unique source of combined research and analysis for the mobile commerce
marketplace including technologies, market characteristics and forecasts.
- Practical analysis of the emerging opportunities for vendors and
operations.
- Unique insights: includes interviews of leading players with significant
experience of the mobile commerce market.
- Benefit from fresh thinking and intelligent market assessment.
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